Internet of Behavior Market: By Application, By Industry, and Geography

Internet of Behavior Market Size, Share, Growth, Trends, and Global Industry Analysis: By Application (Advertising Campaign, Digital Market Size, Share, Growth, Trends, and Global Industry Analysis: ing, Content Delivery, Brand Promotion, and Others), By Industry (BFSI, Telecom & IT, Media & Entertainment, Tourism & Travel, Retail & E-commerce, Healthcare, Manufacturing, and Others), and Region

Internet of Behavior Market size was valued at US$ 462.2 billion in 2023 and is expected to reach US$ 2,107.4 billion in 2030 poised to grow at a (CAGR) of 24.2% from 2024 to 2030. The Internet of Behavior (IoB) involves gathering and utilizing data to influence behaviors. This data is sourced from wearable technologies, individual online activities, and household electronic devices, offering insights into user behavior and preferences. IoB draws upon principles from human psychology, such as consumer buying patterns or online brand engagement, and utilizes advanced technology like machine learning to interpret and track these behaviors. The increasing adoption of data-driven user behavior models by companies is projected to fuel the expansion of the Internet of Behaviors (IoB) market. IoB facilitates better decision-making and enhances operational efficiency by leveraging user data. For instance, companies utilize IoB to gather crucial insights about users, which they apply in advertising, brand promotion, and app development, among other applications.

Moreover, the expanding e-commerce sector is expected to boost the IoB market as there is increasing demand for customer preference models developed through IoB applications. For example, Amazon.com uses user behavior models to forecast which products a user might search for next, displaying them in the suggestions area to enhance the likelihood of a purchase. The growing trend of AI usage in tourism & travel, manufacturing, and media & entertainment sectors is anticipated to drive market growth. Furthermore, the increasing number of IoT devices is expected to be a market driver, as they help capture large amounts of data to generate behavioral models. However, the rapid progress in IoB technologies requires specialized expertise in data science, machine learning, cybersecurity, and behavioral analysis. However, there is currently a shortage of professionals with these skills, which are in high demand among organizations aiming to create successful IoB solutions.

Internet of Behavior Market Key Developments

  • In January 2023: NICE Ltd. and Cognizant have created a strategic alliance to improve customer experience transformation by combining data analytics, artificial intelligence, and other technologies. The cooperation seeks effective solutions that improve client interactions while driving corporate growth. NICE Ltd. and Cognizant want to use their respective skills to offer new and meaningful customer experiences for organizations across many sectors through this collaboration.
  • In March 2022: The well-known authentication startup Aware, Inc. has announced a strategic partnership with cybersecurity software provider MIRACL. Aware hopes to increase the uptake of its ransomware-free cloud-based biometric authentication solution through this collaboration. As the need for strong and dependable biometric authentication techniques in today's digital environment grows, Aware is partnering with MIRACL to improve the security and usability of its authentication solutions.

Internet of Behavior Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

24.2%

Largest Market

North America

Fastest Growing Market

Asia Pacific

Internet of Behavior Market Dynamics

The expansion of IoB has been accelerated by the growing prevalence of internet-connected devices, widespread use of mobile gadgets, and adoption of wearables, which collectively form an extensive network infrastructure. This includes smartphones, smart home devices, IoT sensors in cities, and wearable technologies, all contributing to broader data collection on user behaviors. These advancements enable organizations to gain unprecedented insights into consumer preferences and behaviors. In an era marked by increased online interactions and demand for unique customer experiences, there is a rising consumer preference for personalized products, services, and interactions tailored to individual needs and preferences. By leveraging IoB technologies to gather detailed behavioral data, analyze consumer preferences, and deliver customized recommendations or services, companies can enhance customer satisfaction and build long-term brand loyalty.

Internet of Behavior Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2024-2030

Market Size in 2023

US$ 462.2 billion

Market Size in 2030

US$ 2,107.4 billion

Market CAGR

24.2%

By Application

  • Advertising Campaign
  • Digital Marketing
  • Content Delivery
  • Brand Promotion
  • Others

By Industry

  • BFSI
  • Telecom & IT
  • Media & Entertainment
  • Tourism & Travel
  • Retail & e-commerce
  • Healthcare
  • Manufacturing
  • Others

By Region

  • North America
  • Europe
  • The Asia Pacific
  • Latin America
  • MEA

Key Features of the Report

  • The internet of behavior market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030).
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies.
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market.
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario.

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Frequently Asked Questions

Internet of behavior market size was valued at US$ 462.2 billion in 2023 and is projected to reach US$ 2,107.4 billion by 2030 growing at a CAGR 24.2%.

The global internet of behavior market is segmented based on application, industry, and geography.

The key players in the internet of behavior market are Aware Corporation, Vertica, NuData Security, Capillary Tech, NICE Ltd., Riverbed Technology LLC, and Sweet Analytics Limited.

The key drivers for the internet of behavior (iob) market include increasing connectivity through IoT devices and wearables, which enhance data collection capabilities. Additionally, the rising demand for personalized consumer experiences and the adoption of advanced analytics and machine learning to derive insights from behavioral data are significant factors propelling the market growth.

The key factors hampering the growth of the global Internet of Behavior (IoB) market include concerns over data privacy and security, regulatory complexities surrounding data collection and usage, and the challenge of integrating heterogeneous data sources and technologies effectively.

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Author

Sravani

Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of expe.....

1.Executive Summary
2.Global Internet of Behavior Market Introduction 
2.1.Global Internet of Behavior Market  - Taxonomy
2.2.Global Internet of Behavior Market  - Definitions
2.2.1.Application
2.2.2.Industry
2.2.3.Region
3.Global Internet of Behavior Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Internet of Behavior Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Internet of Behavior Market  By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Advertising Campaign
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Digital Marketing
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Content Delivery
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Brand Promotion
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Others
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
6.Global Internet of Behavior Market  By Industry, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. BFSI
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Telecom & IT
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Media & Entertainment
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Tourism & Travel
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Retail & e-commerce
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
6.6. Healthcare
6.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.6.3. Market Opportunity Analysis 
6.7. Manufacturing
6.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.7.3. Market Opportunity Analysis 
6.8. Others
6.8.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.8.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.8.3. Market Opportunity Analysis 
7.Global Internet of Behavior Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. North America
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Europe
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Asia Pacific (APAC)
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Middle East and Africa (MEA)
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Latin America
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
8.North America Internet of Behavior Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.1.1.Advertising Campaign
8.1.2.Digital Marketing
8.1.3.Content Delivery
8.1.4.Brand Promotion
8.1.5.Others
8.2.  Industry Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.2.1.BFSI
8.2.2.Telecom & IT
8.2.3.Media & Entertainment
8.2.4.Tourism & Travel
8.2.5.Retail & e-commerce
8.2.6.Healthcare
8.2.7.Manufacturing
8.2.8.Others
8.3.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.3.1.United States of America (USA)
8.3.2.Canada
9.Europe Internet of Behavior Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. Application Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Advertising Campaign
9.1.2.Digital Marketing
9.1.3.Content Delivery
9.1.4.Brand Promotion
9.1.5.Others
9.2.  Industry Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.BFSI
9.2.2.Telecom & IT
9.2.3.Media & Entertainment
9.2.4.Tourism & Travel
9.2.5.Retail & e-commerce
9.2.6.Healthcare
9.2.7.Manufacturing
9.2.8.Others
9.3.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Germany
9.3.2.France
9.3.3.Italy
9.3.4.United Kingdom (UK)
9.3.5.Spain
10.Asia Pacific (APAC) Internet of Behavior Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Application Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Advertising Campaign
10.1.2.Digital Marketing
10.1.3.Content Delivery
10.1.4.Brand Promotion
10.1.5.Others
10.2.  Industry Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.BFSI
10.2.2.Telecom & IT
10.2.3.Media & Entertainment
10.2.4.Tourism & Travel
10.2.5.Retail & e-commerce
10.2.6.Healthcare
10.2.7.Manufacturing
10.2.8.Others
10.3.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.China
10.3.2.India
10.3.3.Australia and New Zealand (ANZ)
10.3.4.Japan
10.3.5.Rest of APAC
11.Middle East and Africa (MEA) Internet of Behavior Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Application Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Advertising Campaign
11.1.2.Digital Marketing
11.1.3.Content Delivery
11.1.4.Brand Promotion
11.1.5.Others
11.2.  Industry Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.BFSI
11.2.2.Telecom & IT
11.2.3.Media & Entertainment
11.2.4.Tourism & Travel
11.2.5.Retail & e-commerce
11.2.6.Healthcare
11.2.7.Manufacturing
11.2.8.Others
11.3.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.GCC Countries
11.3.2.South Africa
11.3.3.Rest of MEA
12.Latin America Internet of Behavior Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Application Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Advertising Campaign
12.1.2.Digital Marketing
12.1.3.Content Delivery
12.1.4.Brand Promotion
12.1.5.Others
12.2.  Industry Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.BFSI
12.2.2.Telecom & IT
12.2.3.Media & Entertainment
12.2.4.Tourism & Travel
12.2.5.Retail & e-commerce
12.2.6.Healthcare
12.2.7.Manufacturing
12.2.8.Others
12.3.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Brazil
12.3.2.Mexico
12.3.3.Rest of LA
13. Competition Landscape
13.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
13.2.1.Aware Corporation
13.2.2.Vertica
13.2.3.NuData Security
13.2.4.Capillary Tech
13.2.5.NICE Ltd.
13.2.6.Riverbed Technology LLC
13.2.7.Sweet Analytics Limited
14. Research Methodology 
15. Appendix and Abbreviations 

Key Market Players

  • Aware Corporation
  • Vertica
  • NuData Security
  • Capillary Tech
  • NICE Ltd.
  • Riverbed Technology LLC
  • Sweet Analytics Limited

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