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Kefir Market by Type, by Composition, by Distribution Channel, and Geography
Kefir Market was valued at US$ 1,451.6 million in 2022 and is expected to grow at 6.6% CAGR from 2023 to 2029 owing to the health benefits that may help manage blood sugar, lower cholesterol, and boost digestive health. Kefir is a fermented milk drink similar to a thin yogurt made from fermented milk and kefir grains prove to be an excellent source of probiotics. It is a beverage containing collections of bacteria and yeast having a sour taste and fizzy consistency as a result of fermentation. The increased demand for probiotic drinks with increased health awareness among consumers related to diarrhoea, inflammatory bowel disease, irritable bowel syndrome is expected to fuel the demand for kefir market. For instance, according to WHO, diarrhea kills around 525,000 children and is the second leading cause of death in children under five years of age, increased the importance of probiotics. Moreover, recent development has shown kefir water to have antimetastatic and antiangiogenetic effects on breast cancer cells thus increasing the opportunities for research and commercialization of kefir. Furthermore, according to a research article, kefir has proven to significantly decrease the levels of bone turnover markers and prevent bone loss, deterioration of trabecular microarchitecture, and biomechanical dysfunction resulting in market growth.
The availability of different flavours and type depending on dairy preference has increased the consumer base of the kefir market. For instance, in August 2022, Yeo Valley Organic launched its kefir ‘Love Your Gut’ yogurt range with natural, mango, passionfruit, and cherry flavours in the United Kingdom. The increased health consciousness during COVID-19 to boost immunity has tremendously boosted the market in post-pandemic duration. But the availability of other probiotic product alternatives and the preference for home-made probiotic drinks in underdeveloped countries over store bought is hindering the growth of kefir market. However, escalating prevalence of gastrointestinal ailments, increased investments by key industry players in the R&D sector to create probiotic products and growing demand for organic and natural products are further strengthening the kefir market.
Study Period
2024-2030Base Year
2023CAGR
6.6%Largest Market
EuropeFastest Growing Market
North America
Soaring health consciousness among the people and growing awareness regarding kefir benefits among the masses are driving the adoption of protein-rich food which is anticipated to drive the growth of the kefir market. Kefir use in various applications in pharmaceuticals and dietary supplements are adding fuel to the growth of the kefir market. Owing to the medicinal properties of the kefir, it is gaining popularity across the globe. However, the lactose tolerance consumers and the high cost involved in the production is hampering the growth of the kefir market.
Report Benchmarks |
Details |
Report Study Period |
2024-2030 |
Market Size in 2022 |
US$ 1,451.6 million |
Market CAGR |
6.6% |
By Type |
|
By Composition |
|
By Distribution Channel |
|
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The global kefir market size was valued at US$ 1,451.6 million in 2022
The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).
In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.
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1.Executive Summary |
2.Global Kefir Market Introduction |
2.1.Global Kefir Market - Taxonomy |
2.2.Global Kefir Market - Definitions |
2.2.1.Type |
2.2.2.Composition |
2.2.3.Distribution Channel |
2.2.4.Region |
3.Global Kefir Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Kefir Market Analysis, 2018-2022 and Forecast 2023-2029 |
4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Kefir Market By Type, 2018-2022 and Forecast 2023-2029 (Sales Value USD Million) |
5.1. Organic Kefir |
5.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Low Fat Kefir |
5.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Greek Style Kefir |
5.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Frozen Kefir |
5.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Others |
5.5.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
6.Global Kefir Market By Composition, 2018-2022 and Forecast 2023-2029 (Sales Value USD Million) |
6.1. Coconut Kefir |
6.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Milk Kefir |
6.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Water Kefir |
6.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
7.Global Kefir Market By Distribution Channel, 2018-2022 and Forecast 2023-2029 (Sales Value USD Million) |
7.1. Hypermarket/Supermarket |
7.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Grocery Store |
7.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Convenience Stores |
7.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Others |
7.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
8.Global Kefir Market By Region, 2018-2022 and Forecast 2023-2029 (Sales Value USD Million) |
8.1. North America |
8.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific (APAC) |
8.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Middle East and Africa (MEA) |
8.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Latin America |
8.5.1. Market Analysis, 2018-2022 and Forecast, 2023-2029, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9.North America Kefir Market ,2018-2022 and Forecast 2023-2029 (Sales Value USD Million) |
9.1. Type Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.1.1.Organic Kefir |
9.1.2.Low Fat Kefir |
9.1.3.Greek Style Kefir |
9.1.4.Frozen Kefir |
9.1.5.Others |
9.2. Composition Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.2.1.Coconut Kefir |
9.2.2.Milk Kefir |
9.2.3.Water Kefir |
9.3. Distribution Channel Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.3.1.Hypermarket/Supermarket |
9.3.2.Grocery Store |
9.3.3.Convenience Stores |
9.3.4.Others |
9.4. Country Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.4.1.United States of America (USA) |
9.4.2.Canada |
10.Europe Kefir Market ,2018-2022 and Forecast 2023-2029 (Sales Value USD Million) |
10.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Organic Kefir |
10.1.2.Low Fat Kefir |
10.1.3.Greek Style Kefir |
10.1.4.Frozen Kefir |
10.1.5.Others |
10.2. Composition Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Coconut Kefir |
10.2.2.Milk Kefir |
10.2.3.Water Kefir |
10.3. Distribution Channel Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Hypermarket/Supermarket |
10.3.2.Grocery Store |
10.3.3.Convenience Stores |
10.3.4.Others |
10.4. Country Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Germany |
10.4.2.France |
10.4.3.Italy |
10.4.4.United Kingdom (UK) |
10.4.5.Spain |
10.4.6.Rest of EU |
10.4.7. |
11.Asia Pacific (APAC) Kefir Market ,2018-2022 and Forecast 2023-2029 (Sales Value USD Million) |
11.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Organic Kefir |
11.1.2.Low Fat Kefir |
11.1.3.Greek Style Kefir |
11.1.4.Frozen Kefir |
11.1.5.Others |
11.2. Composition Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Coconut Kefir |
11.2.2.Milk Kefir |
11.2.3.Water Kefir |
11.3. Distribution Channel Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Hypermarket/Supermarket |
11.3.2.Grocery Store |
11.3.3.Convenience Stores |
11.3.4.Others |
11.4. Country Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.China |
11.4.2.India |
11.4.3.Australia and New Zealand (ANZ) |
11.4.4.Japan |
11.4.5.Rest of APAC |
12.Middle East and Africa (MEA) Kefir Market ,2018-2022 and Forecast 2023-2029 (Sales Value USD Million) |
12.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Organic Kefir |
12.1.2.Low Fat Kefir |
12.1.3.Greek Style Kefir |
12.1.4.Frozen Kefir |
12.1.5.Others |
12.2. Composition Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Coconut Kefir |
12.2.2.Milk Kefir |
12.2.3.Water Kefir |
12.3. Distribution Channel Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Hypermarket/Supermarket |
12.3.2.Grocery Store |
12.3.3.Convenience Stores |
12.3.4.Others |
12.4. Country Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.GCC Countries |
12.4.2.South Africa |
12.4.3.Rest of MEA |
13.Latin America Kefir Market ,2018-2022 and Forecast 2023-2029 (Sales Value USD Million) |
13.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Organic Kefir |
13.1.2.Low Fat Kefir |
13.1.3.Greek Style Kefir |
13.1.4.Frozen Kefir |
13.1.5.Others |
13.2. Composition Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Coconut Kefir |
13.2.2.Milk Kefir |
13.2.3.Water Kefir |
13.3. Distribution Channel Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Hypermarket/Supermarket |
13.3.2.Grocery Store |
13.3.3.Convenience Stores |
13.3.4.Others |
13.4. Country Analysis 2018-2022 and Forecast 2023-2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Brazil |
13.4.2.Mexico |
13.4.3.Rest of LA |
14. Competition Landscape |
14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
14.2.1.Valio Eesti AS (Europe) |
14.2.2.Litehouse Foods (U.S) |
14.2.3.Best of Farms LLC Lifeway Foods, Inc. (U.S) |
14.2.4.Danone SA (France) |
14.2.5.Nourish Kefir (UK) |
14.2.6.Babushka Kefir (Australia) |
14.2.7.Happy Kombucha (UK) |
15. Research Methodology |
16. Appendix and Abbreviations |
Key Market Players