Korea Beauty And Personal Care Products Market: By Personal care products, By Cosmetics/make-up products, and By Distribution channel, and Country Forecast 2021-2032
Korea beauty and personal care products market size was valued at US$ 12.4 billion in 2025 and is expected to reach US$ 26.2 billion by 2032, growing at a significant CAGR of 11.3% from 2026-2032. The increase in consumption of cosmetics among women due to the increase in the number of women participating in social and economic activities has had a strong positive effect on the demand for Korea beauty & personal care products. The growth of the Korean market is further fueled by new product launches for mens cosmetics that target and support their skin problems. The power of social media is one of the most important elements of the global success of Korea beauty & personal care products. The increase in the trend of veganism, however, may have a negative effect on the production of K-beauty products.
Market growth is limited by the increase in the number of conscious consumers, especially in terms of sustainability, environmental impact and animal welfare. The report studies market dynamics elaborately to identify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market. In addition, Korea beauty & personal care products market report includes human demographics, regulatory scenario, and competition analysis with vividly illustrated the competition dashboard to assess the market competition. Moreover, PBI analyzed global market to better equip clients with possible investment opportunities across the regions and market unmet needs.
Study Period
2026-2032Base Year
2025CAGR
11.3%Largest Market
N/AFastest Growing Market
N/A
Consumers are becoming increasingly aware of the ingredients in their products in the South Korean beauty and personal care industry and tend to use natural and organic ingredients and processes in the manufacture of such products. For example, as of 2017, 44% of women in South Korea planned to use more natural and organic ingredients or fewer chemicals in their beauty products, according to a survey conducted by Philips. In addition, to maximize their efficacy, different skincare products are fortified with natural ingredients such as Aloe Vera. This organic beauty movement may be due to certain chemicals with the potential to cause harm to both the skin and the environment. Therefore, it is expected that this trend in organic beauty will boost the demand for organic and natural cosmetics.
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Report Benchmarks |
Details |
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Report Study Period |
2026-2032 |
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Market CAGR |
11.3% |
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By Personal care |
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By Cosmetics |
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By Distribution Channel |
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2023 is the base year and 2030 is the forecast year.
The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).
In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.
Content Updated Date: Feb 2026
| 1.Executive Summary |
| 2. Korea Beauty Personal Care Products Market Introduction |
| 2.1. Korea Beauty Personal Care Products Market - Taxonomy |
| 2.2. Korea Beauty Personal Care Products Market - Definitions |
| 2.2.1.Personal care |
| 2.2.2.Cosmetics |
| 2.2.3.Distribution Channel |
| 3. Korea Beauty Personal Care Products Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4. Korea Beauty Personal Care Products Market Analysis, 2020 - 2024 and Forecast 2025 - 2031 |
| 4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Korea Beauty Personal Care Products Market By Personal care , 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 5.1. Hair care |
| 5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Skin care |
| 5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Bath & shower |
| 5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Oral care |
| 5.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 5.5. Mens grooming products |
| 5.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.5.3. Market Opportunity Analysis |
| 5.6. Deodorants & antiperspirants |
| 5.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.6.3. Market Opportunity Analysis |
| 6. Korea Beauty Personal Care Products Market By Cosmetics, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 6.1. Facial cosmetics |
| 6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Eye cosmetics |
| 6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Lip & nail make-up products |
| 6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Hair styling & coloring |
| 6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 7. Korea Beauty Personal Care Products Market By Distribution Channel, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 7.1. Specialty stores |
| 7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Supermarkets/hypermarkets |
| 7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Convenience stores |
| 7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Pharmacies/drug stores |
| 7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 7.5. Online retail channels |
| 7.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.5.3. Market Opportunity Analysis |
| 7.6. Others |
| 7.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.6.3. Market Opportunity Analysis |
| 8. Competition Landscape |
| 8.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 8.2.1.Amorepacific Corporation |
| 8.2.2.Nature Republic |
| 8.2.3.The Face Shop Inc. |
| 8.2.4.Jart+ |
| 9. Research Methodology |
| 10. Appendix and Abbreviations |
Key Market Players