Light Beer Market Size, Share, Growth, Trends, and Global Industry Analysis: By Production Type (Macro Brewery, Micro Brewery, Craft Brewery, Others), By Packaging Type (Metal Can, Glass Bottles, PET Bottle, Others), By Distribution Channel (Hyper & Supermarket, Specialty Stores, Others), and Region      

Light beer market size was valued at US$ 374.9 million in 2023 and is poised to grow at a CAGR of 3.2 %. The growth of the market is driven by various factors such as health-conscious consumers, increasing disposable income, and popularity of low-alcohol beverages, with North America and Asia Pacific being dominant and fastest growing market regions respectively. Light beers are perceived to be a healthier alternative to regular beers due to their lower calorie and carbohydrate content. This trend is likely to continue as people become more focused on health and wellness. As people have more money to spend, they are more likely to experiment with different types of beer, including light beers.

Light beers fall into the category of low-alcohol beverages, which are gaining popularity due to their appeal to health-conscious consumers and those who want to enjoy a beer without getting too intoxicated. However, the growth of the market is hindered by the challenges in the market which are competition from craft beers becoming increasingly popular, and they are often seen as a more premium and flavorful option than light beers. This could lead some consumers to trade up from light beers to craft beers. During economic downturns times are tough, and consumers may cut back on their spending on discretionary items like beer. This could hurt the light beer market share and raise health concerns about artificial ingredients.

Light Beer Market Recent key Developments

• In January 2022, Anheuser-Busch launched Bud Light NEXT Bud Light NEXT – its first-ever zero-carb beer. Nearly ten years in the making. A new lager with zero carbohydrates and just 80 calories per can is launched with its own NFT N3XT Collection.
• In September 2022, the HEINEKEN Vietnam Vung Tau Brewery stands as the largest among all breweries in the Southeast Asian region. Situated in the My Xuan Industrial Zone, Phu My - Ba Ria Vung Tau, the brewery spans an expansive 40 hectares and boasts an annual capacity of 11 million hectolitres.