Lip Care Products Market: By Product (Lip Balms, Lip Butters, Lip Scrubs, Lip Plumping, Lip Ointments), By Type (Medicated, Non-Medicated), By Application (Dryness, Cold Sores, Angular Cheilitis, Stomatitis, Others), By Usage (Men, Women), By Distribution Channel (Supermarkets and Hypermarkets, Drugstores, Online stores, Retail Pharmacies, Others) and Geography

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Lip Care Products Market size was valued at USD 2.1 billion in 2023 and is expected to grow at a CAGR of 5.7% from 2024-2030 owing to the increased awareness of the population towards protecting lips from UV and lip cancer is driving the lip care product market. Lip Care products are a range of cosmetic and personal care products that provide high-quality care to protect lips from various issues like dryness, darkening of lips, premature aging, and sun protection. Lip care products also act as functional beauty product that adds a dash of color, heals pigmentation, and acts as lip primer.

Lip Care Products Market

According to WHO Global Oral Health Status Report estimated about 377,713 new cases and 177,575 deaths due to lip and oral cancer globally. Moreover, the increased unhealthy habits such as smoking cigarettes and drinking leading to issues like chapping, darkening, and wrinkles are also driving the growth of the global lip care products market. Furthermore, the shifting preference toward naturally derived cosmetic products like lip balms, lip oils, and others. For instance, in July 2022, Mama Earth launched new tinted lip balms for the proper nourishment of lips increasing the product’s demand.

Based on type, lip balms are dominated the market owing to the properties like brightening, nourishing, and the addition of SPF protection. Besides this, the increased focus of manufacturers on product innovation like long-lasting, fast-acting, and attractive packaging has also created a huge consumer base. The increased popularity of various raw materials like camphor, essential oils, beeswax, green tea extract, aloe vera extract, and shea butter in lip care products is flourishing in the market. But the growing trends of homemade lip care products and the increasing side effects or allergies from different lip care products depending on skin types are hindering the growth of the market. However, the increasing competition between key players, shifting preference for artisanal sustainable packaging, increasing supermarkets and hypermarkets, and growing awareness about health has led to market growth and is expected to increase the market over the forecasted years.

Lip Care Products Market Key Developments:
  • In September 2022, The Lip Balm Company (TLBC) partnered with Purplle.com to sell Lip Balm Company’s exclusive collection.
  • In November 2021, Edgewell Personal Care Company acquired Billie Inc., a leading U.S.-based consumer brand company that offers a broad portfolio of personal care products for women, in an all-cash transaction at a purchase price of $310 million.

Lip Care Products Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

5.7%

Largest Market

Europe

Fastest Growing Market

North America
Lip Care Products Market Dynamics

Escalated demand for natural ingredient based lip care products, due to less skin irritation, high spreadability, and resilience, expected to drive the demand for lip care products market. Surge in beauty consciousness, increase in expenditure on beauty products enables propel the growth of lip care products. Increased R&D towards male beauty products, inclination towards luxury and premium beauty products will enhance the revenue share of lip care products. Increase in introduction of innovative lip products with new flavors anticipated to boost the lip care product market growth. However, decreased inclination towards synthetic products, availability of cheap alternative products expected to hamper the growth of lip care products market.

Key Features of the Reports

  • The lip care products market report provides granular level information about the market size, regional market share, historic market (2019-2023) and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market

Lip Care Products Market Segmentation

By Product Type
  • Lip Balms
  • Lip Butters
  • Lip Scrubs
  • Lip Plumping
  • Lip Ointments
By Type
  • Medicated
  • Non-Medicated
By Application
  • Dryness
  • Cold Sores
  • Angular Cheilitis
  • Stomatitis
  • Others
By Usage
  • Men
  • Women
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Drugstores
  • Online stores
  • Retail Pharmacies
  • Others
By Geography
  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

The lip care products market size was valued at USD 2.1 billion in 2023

The Lip Care Products Market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.

The Lip Care Products Market key players Loreal International (France) (Maybelline), Blistex, Incorporated (U.S.), Pfizer (U.S.) (Chapstick), Carma Laboratories (U.S.) (Carmex), Beiersdorf Global AG (Germany) (Nivea), THE BODY SHOP INTERNATIONAL PLC (U.K), Unilever (Vaseline) (U.K), The Himalaya Drug Company (India), Estee Lauder (U.S.) (Clinique), Burts Bees (U.S.)

1. Executive Summary
2.  Global Lip Care Products Market Introduction 
2.1. Global Lip Care Products Market  - Taxonomy
2.2. Global Lip Care Products Market  - Definitions
2.2.1. Product Type
2.2.2. Type
2.2.3. Application
2.2.4. Usage
2.2.5. Distribution Channel
2.2.6. Region
3. Global Lip Care Products Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Key Developments
3.6. M&A Activities
3.7. Competition Assessment
4. Global Lip Care Products Market  By Product Type, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
4.1. Lip Balms
4.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
4.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
4.1.3. Market Opportunity Analysis 
4.2. Lip Butters
4.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
4.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
4.2.3. Market Opportunity Analysis 
4.3. Lip Scrubs
4.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
4.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
4.3.3. Market Opportunity Analysis 
4.4. Lip Plumping
4.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
4.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
4.4.3. Market Opportunity Analysis 
4.5. Lip Ointments
4.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
4.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
4.5.3. Market Opportunity Analysis 
5. Global Lip Care Products Market  By Type, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
5.1. Medicated
5 1 1  Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Non-Medicated
5.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
6. Global Lip Care Products Market  By Application, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
6.1. Dryness
6.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Cold Sores
6.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Angular Cheilitis
6.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Stomatitis
6.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Others
6.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
7. Global Lip Care Products Market  By Usage, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
7.1. Men
7.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) 
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)  
7.1.3. Market Opportunity Analysis  
7.2. Women 
7.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) 
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)  
7.2.3. Market Opportunity Analysis  
8. Global Lip Care Products Market, By Distribution Channel, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
8.1. Supermarkets and Hypermarkets
8.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) 
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)  
8.1.3. Market Opportunity Analysis  
8.2. Drugstores 
8.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) 
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)  
8.2.3. Market Opportunity Analysis  
8.3. Online stores 
8.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) 
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)  
8.3.3. Market Opportunity Analysis  
8.4. Retail Pharmacies 
8.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) 
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)  
8.4.3. Market Opportunity Analysis  
8.5. Others 
8.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) 
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)  
8.5.3. Market Opportunity Analysis  
9.  Global Lip Care Products Market  By Region, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. Asia Pacific
9.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Latin America
9.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. MEA
9.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
9.6.  Global Lip Care Products Market - Opportunity Analysis Index, By Type, Product Type, Application, Usage, Distribution Channel,  ,  , and Region, 2024-2030
10. North America Lip Care Products Market, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
10.1. Product Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1. Lip Balms
10.1.2. Lip Butters
10.1.3. Lip Scrubs
10.1.4. Lip Plumping
10.1.5. Lip Ointments
10.2. Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1. Medicated
10.2.2. Non-Medicated
10.3. Application Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1. Dryness
10.3.2. Cold Sores
10.3.3. Angular Cheilitis
10.3.4. Stomatitis
10.3.5. Others
10.4. Usage Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1. Men
10.4.2. Women
10.5. Distribution Channel Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1. Supermarkets and Hypermarkets
10.5.2. Drugstores
10.5.3. Online stores
10.5.4. Retail Pharmacies
10.5.5. Others
10.6. Country Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.6.1. USA
10.6.2. Canada
11. Europe Lip Care Products Market, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
11.1. Product Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1. Lip Balms
11.1.2. Lip Butters
11.1.3. Lip Scrubs
11.1.4. Lip Plumping
11.1.5. Lip Ointments
11.2. Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1. Medicated
11.2.2. Non-Medicated
11.3. Application Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1. Dryness
11.3.2. Cold Sores
11.3.3. Angular Cheilitis
11.3.4. Stomatitis
11.3.5. Others
11.4. Usage Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1. Men
11.4.2. Women
11.5. Distribution Channel Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1. Supermarkets and Hypermarkets
11.5.2. Drugstores
11.5.3. Online stores
11.5.4. Retail Pharmacies
11.5.5. Others
11.6. Country Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.6.1. Germany
11.6.2. France
11.6.3. Italy
11.6.4. Spain
11.6.5. Rest of Europe
12. Asia Pacific Lip Care Products Market, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
12.1. Product Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1. Lip Balms
12.1.2. Lip Butters
12.1.3. Lip Scrubs
12.1.4. Lip Plumping
12.1.5. Lip Ointments
12.2. Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1. Medicated
12.2.2. Non-Medicated
12.3. Application Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1. Dryness
12.3.2. Cold Sores
12.3.3. Angular Cheilitis
12.3.4. Stomatitis
12.3.5. Others
12.4. Usage Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1. Men
12.4.2. Women
12.5. Distribution Channel Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1. Supermarkets and Hypermarkets
12.5.2. Drugstores
12.5.3. Online stores
12.5.4. Retail Pharmacies
12.5.5. Others
12.6. Country Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.6.1. China
12.6.2. India
12.6.3. Korea
12.6.4. Japan
12.6.5. Rest of APAC
13. Latin America Lip Care Products Market, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
13.1. Product Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1. Lip Balms
13.1.2. Lip Butters
13.1.3. Lip Scrubs
13.1.4. Lip Plumping
13.1.5. Lip Ointments
13.2. Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1. Medicated
13.2.2. Non-Medicated
13.3. Application Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1. Dryness
13.3.2. Cold Sores
13.3.3. Angular Cheilitis
13.3.4. Stomatitis
13.3.5. Others
13.4. Usage Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1. Men
13.4.2. Women
13.5. Distribution Channel Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1. Supermarkets and Hypermarkets
13.5.2. Drugstores
13.5.3. Online stores
13.5.4. Retail Pharmacies
13.5.5. Others
13.6. Country Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.6.1. Brazil
13.6.2. Mexico
13.6.3. Argentina
13.6.4. Rest of LA
14. MEA Lip Care Products Market, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
14.1. Product Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1. Lip Balms
14.1.2. Lip Butters
14.1.3. Lip Scrubs
14.1.4. Lip Plumping
14.1.5. Lip Ointments
14.2. Type Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1. Medicated
14.2.2. Non-Medicated
14.3. Application Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1. Dryness
14.3.2. Cold Sores
14.3.3. Angular Cheilitis
14.3.4. Stomatitis
14.3.5. Others
14.3.7. Others
14.4. Usage Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1. Men
14.4.2. Women
14.5. Distribution Channel Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1. Supermarkets and Hypermarkets
14.5.2. Drugstores
14.5.3. Online stores
14.5.4. Retail Pharmacies
14.5.5. Others
14.6. Country Analysis,  2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.6.1. GCC Countries
14.6.2. South Africa
14.6.3. Rest of MEA
15.  Competition Landscape
15.1. Strategic Dashboard of Top Market Players
15.2. Company Profiles (Introduction, Financial Analysis, By Product Offerings, Key Developments, Strategies, and SWOT Analysis)
15.2.1. Pfizer 
15.2.2. L'Oréal S.A. 
15.2.3. Blistex Inc
15.2.4. Beiersdorf AG
15.2.5. The Body Shop International Limited
15.2.6. Unilever
15.2.7. Estee Lauder
15.2.8. Burt's Bees
15.2.9. Kao
15.2.10. Avon Products, Inc.
15.2.11. Revlon, Inc
16.  Research Methodology
17.  Key Assumptions and Acronyms
  • Avon Products, Inc.
  • Kao Corporation
  • Revlon, Inc.
  • Beiersdorf AG
  • The Clorox Company
  • Carma Labs, Inc.
  • L'Oréal S.A.
  • EOS Products, LLC
  • Unilever N.V./PLC

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