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Description
Meal Kit Delivery Services Market was valued at USD 12,645.7 million in 2021 and is poised to grow at a significant CAGR of 7.3% over 2022–2028. Consumers who don’t have time to shop for groceries or order food from a restaurant love meal kit. For those consumers, meal kit services are the best option. They deliver supplies together with easy-to-follow recipes right to their door. Websites that show high-resolution photos of foods with a variety of flavor profiles, as well as the ability to change delivery schedules as needed, have risen in popularity in recent years, bridging the gap between home-cooked meals and takeout. Millennials and boomers increasingly prefer to stay at home and cook or order in rather than go out to eat. Consumers are also visiting restaurants less frequently and prefer to eat at home. The views and habits of the two most significant generational groups, the boomers and millennials, are one of the primary elements contributing to this transformation. While millennials have surpassed baby boomers in terms of population, boomers still make up a sizable portion of the population, and their habits have a considerable impact on the home cooking market. Meal kit services, aided by technology improvements in online food delivery, allow customers to select from various recipes online or through an app, which is then delivered to their homes with instructions and pre-measured materials. The convenience with which nutritious meals can be purchased and prepared, especially for busy working professionals and young families, is quite attractive. Over the last decade, many companies have entered the market, with important participants such as HelloFresh and Gousto. To significantly develop the market, the service provider has been giving various accessible services such as monthly pay-base foodservice and convenience to place service trends. Moreover, the key market trends will be improving service quality through customer feedback, brief surveys, and service operations employing analytical tools and advances.
Recent Market Developments:
In July 2021, HelloFresh SE entered into an agreement to acquire Youfoodz, Australian ready-to-eat meal manufacturer.
In August 2021, Freshly Inc. has introduced its first-ever plant-based prepared meals line, ‘Purely Plant,’ which includes six new meals made with clean, whole-food ingredients and designed to meet consumer demand for variety, taste, nutrition, plant-based meal options, and convenience. No preparation is necessary for meals that may be heated and served in three minutes.
