Meat Snacks Market Size, Share, Growth, Trends, and Global Industry Analysis: By Meat (Pork, Beef, Poultry, and Others), By Product (Jerky, Sticks, Steak & Strips, Bars, Sausages, and Others), By Category (Plain, and Flavoured), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Others), By End User (Food Industry, and Household), and Region Forecast 2020-2031  

Meat Snacks Market size was valued at US$ 20,668 million in 2024 and is expected to reach US$ 33,406 million by 2031, growing at a significant CAGR of 7.1% from 2025-2031. The market has observed significant growth in recent years due to shifting consumer preferences and dietary habits. The primary driving factors behind the development of the market is the prevalent health and wellness trend. Consumers are increasingly aware of their dietary choices, meat snacks have turned-up as a go-to option for those seeking convenient, protein-rich alternatives. With an emphasis on preserving a healthier lifestyle, individuals are turning to these snacks as a satisfying and nutritionally dense solution, aligning with their fitness goals and dietary requirements. This evolving category, which includes meat snacks like jerky and sticks, has become a focus for traditional and innovative players in the food industry.

The popularity of meat snacks is on the rise, especially among the working population and the younger generation, driven by their busy lifestyles. However, the market value has been decreased due to the rising prevalence of heart disease, obesity, and diet-related disorders. The growing trend of vegetarianism and the declining market for red meat is the biggest issue contributing to the decreasing market growth. The market's expansion is also hindered by price variations associated with raw materials and high final product costs. Thus, these factors affect the market and reduce the chances of achieving the market forecast.

Key Developments:

• In October 2023, Country Archer Provisions, a Meat snack brand launched two new meat snack products including Rosemary Turkey Mini Sticks and Original Beef Jerky Snack Packs. The company declares that the Rosemary Turkey Mini Sticks are added with herbs and spices like rosemary, basil, thyme, garlic, and onion The Original Beef Jerky Snack Packs are prepared from grass-fed beef mixed with spices like garlic and onion powder.
• In September 2023, Volpi Foods which is U.S. based company extended its presence in the meat snacks category with a new line of Salami Stix. The company declares the products are of high-quality, with the best natural ingredients. Furthermore, the company affirms that the products are available in 2-oz packages, in two flavours, Spicy and Original.
• In April 2023, A New Delhi-based start-up Doki Foods, launched chicken chips and buffalo jerky in the nation. The company claims that the products are available in flavours like Korean Gochujang, Tokyo Teriyaki, and Telicherry pepper.