Menstrual Wellness Supplements Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Single Nutritional Supplements (Vitamins, Minerals, Herbal Supplements, and Others) and Combined Nutritional Supplements), Consumer (Premenstrual Syndrome (PMS) and Perimenopause), By Formulation (Capsules, Tablet, Powder, Gummies, and Others), By Distribution Channel (Online Sales Channel, Direct Sales Channel, Pharmacies/Drug Stores, and Other Offline Channels) and Region Forecast 2019-2030

Menstrual Wellness Supplements Market size was valued at USD 5,374.5 million in 2023 and is Projected to reach USD 6,977.8 million in 2030 poised to grow at a CAGR of 3.8% from 2024-2030.  Premenstrual syndrome (PMS) is a group of symptoms that cause extreme anguish and functional impairment during the luteal phase of the menstrual cycle. These symptoms can be psychological or physical and are clinically important. The NIH data indicates that 20% of women have symptoms severe enough to interfere with their everyday activities, and the remaining 80% only have mild to moderate symptoms. The menstrual wellness supplement market is increasingly growing with the rise in awareness and demand among women for holistic health solutions.

Drivers include rising attention toward natural and preventive healthcare where the global menstrual wellness supplements market is likely to reach around $3.2 billion by 2028 at a compound annual growth rate of 7.4% from 2023. Increasing awareness of supplements, such as vitamins, minerals, and herbal extracts, in handling menstrual symptoms in addition to proper reproductive health will be pushed upward. Restraining factors include low clinical evidence of a few supplements and possible regulatory issues that will hinder the trust from the consumer and ultimately, the growth in the market. Opportunities lie in the development of personalized supplement solutions for menstrual health problems and new markets in emerging economies where awareness and access to such menstrual wellness products are increasing.

However, innovation in supplement formulations incorporating advanced delivery systems designed for greater absorption is a significant opportunity. Trends such as growing interest in organic and natural products, increased adoption of technology in monitoring personal health, and subscription-based models emerging as drivers of convenience and customer retention. Despite the challenges posed by shreds of evidence and regulation, the menstrual wellness supplement market is likely to grow significantly with rising consumer interest and continuous innovation of products.

Menstrual Wellness Supplements Market Key Developments:

• In August 2022: Looni also launched Balance Beam Mood Complex, a plant-based menstrual health supplement, containing 5-HTP, ashwagandha, L-theanine, and vitamin B to balance hormones and neurotransmitters, which reduces mood swings and irritation. This again added products to the company's lineup and pushed sales up.
• In April 2024: Zoe Leffler's start-up company, Cycl, unveiled new goods on Target's physical stores and online. The new PMS Symptom Relief gummy from the brand includes dong quai, lemon balm, chasteberry extract, and vitamin B6. Reaching out to teenagers and offering superior menstrual wellness products are the company's main goals.