Mobile Value-Added Services Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2017-2021 and Forecast 2022-2028

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Mobile Value-Added Services Market: By Type (Short Message Service (SMS), Voice & Data Value-Added Services (VAS)), By Product (Mobile Games, Mobile Music, Mobile Wallet, Mobile Commerce, Mobile Advertising, E-Mail & IM, Others), By Store (Google Play, App Store (iOS), Others), By Vertical ( BFSI, IT & telecommunication, Retail, Government, Healthcare, Media & Entertainment, Others), and Geography

 

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Report

Description

Mobile Value-Added Services Market is estimated to be valued at USD 651.4 billion in 2021 and is poised to grow at a significant CAGR of 14.3% over 2022-2028. Mobile operators provide value-added services (VAS) through third-party content providers and on their own. MVAS providers offer services such as welcome tunes, voice messages, missed call alerts, news alerts, call block, call forwarding/diverting, videos, music, mobile games, and streaming services through mobile carriers under a revenue-sharing model, and mobile phone operators charge subscribers/customers. However, mobile operators must verify compliance with the regulator’s mandate and get an agreement before installing a specific mobile VAS on a mobile phone user. Based on the type, the Mobile Value-Added Services Market is segmented into short message service (SMS), voice & data value-added services, which the short message service (SMS) is anticipated to grow the market owing to text messages or short messaging service messages are the communications mode that individuals send from their mobile phones. Because it allows you to convey information to big groups of people quickly and efficiently, short messaging is becoming a more popular e-marketing medium. Furthermore, SMS messaging offers better user engagement than other mobile marketing channels like email or social media. These are expected to be the primary drivers influencing the demand for mobile value-added services over the projected period as well. The increased use of mobile applications and mobile web is one of the primary reasons driving the growth of the mobile value-added services industry. The growing popularity of social networking applications and the acceptance of mobile payments is supporting the growth of the mobile value-added services market.

Recent Market Developments:

In January 2021 – ZW Data Action Technologies, Inc. (the US), integrated data analytics, online advertising, precision marketing, and other value-added services company, announced its investment in Weiyouxin Technology, a private domain SaaS software operation service provider.

In January 2021 – PertSol (Part Telecom Solutions Pvt Ltd.) announced bagging a contract worth Rs 30 crore from state-run BSNL (India) to deploy Location Based System (LBS) for the telco’s pan-India 2G/3G/4G networks. The telecom department mandated the deployment of LBS in 2014 under the Unified Access Service License (UASL) rules.

Mobile Value-Added Services Market

MARKET SUMMARY
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14.3%
  • Study Period– 2022 – 2028
  • Base Year– 2021
  • CAGR– 14.3%
  • Largest Market– Asia Pacific
  • Fastest Growing Market–  North America

Mobile Value-Added Services Market

  • The mobile value-added services market report gives comprehensive outlook across the region with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • The mobile value-added services market is segmented based on based on by type, product type, store, end-user, and geography.
Key Players
  • Comverse Technology, Inc.
  • One97 Communications
  • Google LLC
  • Kongzhong Corp
  • China Mobile Ltd.
Mobile Value-Added Services Market Dynamics

There is a rise in digital solutions, advanced applications, and value-added services in the market. The market has seen increased digital solutions, innovative applications, and value-added services. Multiple vendors have enhanced competition among Internet service providers. Smartphones are currently utilized for checking various applications, online surfing, emails, social media involvement, etc. Mobile value-added services (MVAS) are services that telecom service providers give clients in addition to voice, SMS, and internet services to improve the user experience. The mobile value-added services industry is predicted to be driven by lower smartphone pricing due to increased competition among manufacturers and service providers. Lower smartphone pricing has improved mobile phone adoption among emerging countries’ lower-income populations, increasing demand for mobile value-added services.


North-America Got Significant Share

Mobile Value-Added Services Market

The Mobile Value-Added Services Market in North America is likely to hold the highest revenue share of in 2021 and same trend is expected over the forecast period due to the presence of several MVAS providers offering enterprise/vertical services, as well as advancements in value-added telematics technology, drive the MVAS market in the area. Furthermore, the region's mobile network customers' increasing use of different MVASs such as games, music, and mobile enhances the mobile Mobile Value-Added Services Market share. The regional market is dominated by the United States, followed by Canada and Mexico, owing to the well-established telecom industry.

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East

Key

Features of the Report

  • The mobile value-added services market report provides granular level information about the market size, regional market share, historic market (2017-2021), and forecast (2022-2028)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
Mobile Value-Added Services Market Segmentation


Location

GEOGRAPHY

Frequently Asked Questions

The key competitors are Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, Comverse Technology, Inc., One97 Communications, and Google LLC in the market.

The Short Message Service (SMS) segment is anticipated to have the uppermost CAGR in the forecast period.

The mobile games segment is expected to create lucrative opportunities in the market based on Product type.

The UK is anticipated to conquer the most significant portion of the market share in the forecast period.


Report

Company Profile

  • Apple Inc.
  • Vodafone Group Plc
  • Bharti Airtel Limited
  • AT&T Inc.
  • OnMobile
  • Spice Digital Limited
  • Comverse Technology, Inc.
  • One97 Communications
  • Google LLC
  • Kongzhong Corp
  • InMobi
  • China Mobile Ltd.

Description

Mobile Value-Added Services Market is estimated to be valued at USD 651.4 billion in 2021 and is poised to grow at a significant CAGR of 14.3% over 2022-2028. Mobile operators provide value-added services (VAS) through third-party content providers and on their own. MVAS providers offer services such as welcome tunes, voice messages, missed call alerts, news alerts, call block, call forwarding/diverting, videos, music, mobile games, and streaming services through mobile carriers under a revenue-sharing model, and mobile phone operators charge subscribers/customers. However, mobile operators must verify compliance with the regulator’s mandate and get an agreement before installing a specific mobile VAS on a mobile phone user. Based on the type, the Mobile Value-Added Services Market is segmented into short message service (SMS), voice & data value-added services, which the short message service (SMS) is anticipated to grow the market owing to text messages or short messaging service messages are the communications mode that individuals send from their mobile phones. Because it allows you to convey information to big groups of people quickly and efficiently, short messaging is becoming a more popular e-marketing medium. Furthermore, SMS messaging offers better user engagement than other mobile marketing channels like email or social media. These are expected to be the primary drivers influencing the demand for mobile value-added services over the projected period as well. The increased use of mobile applications and mobile web is one of the primary reasons driving the growth of the mobile value-added services industry. The growing popularity of social networking applications and the acceptance of mobile payments is supporting the growth of the mobile value-added services market.

Recent Market Developments:

In January 2021 – ZW Data Action Technologies, Inc. (the US), integrated data analytics, online advertising, precision marketing, and other value-added services company, announced its investment in Weiyouxin Technology, a private domain SaaS software operation service provider.

In January 2021 – PertSol (Part Telecom Solutions Pvt Ltd.) announced bagging a contract worth Rs 30 crore from state-run BSNL (India) to deploy Location Based System (LBS) for the telco’s pan-India 2G/3G/4G networks. The telecom department mandated the deployment of LBS in 2014 under the Unified Access Service License (UASL) rules.

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