Natural and Artificial Sweetener Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Artificial Sweetener (Sucralose, Aspartame, Acesulfame Potassium, Saccharin, Neotame, Others), Natural Sweetener (Coconut Sugar, Stevia, Maple Syrup, Honey, Others), By Application (Natural Sweetener (Dairy, Beverages, Confectionery and Bakery, Processed Food, Others), Artificial Sweetener (Dairy, Beverages, Confectionery And Bakery, Processed Food, Others) and Region Forecast 2019-2030

Natural and Artificial Sweetener Market size was valued at US$ 24.5 billion in 2023 growing at a significant CAGR of 2.3% from 2024-2030. In recent years, there has been a continuous increase in the prevalence and causes of illnesses like obesity, diabetes, and cardiovascular diseases (CVDs) worldwide. The World Health Organization (WHO) estimates that there are 422 million diabetics worldwide, and this chronic condition is directly responsible for 1.6 million annual fatalities. Moreover, since 1975, the global obesity rate has almost tripled. The leading cause of this rising prevalence is a high-calorie diet. People are replacing high-calorie table sugar with low- or zero-calorie sweeteners, both artificial and natural, as they become increasingly worried about their health.

As a result, this aspect is one of the leading causes of the rising demand for artificial and natural sweeteners, fueling the expansion of the global sweetener market. With a busy lifestyle today, individuals with growing purchasing power prefer convenient, processed foods and drinks that are low- or zero-calorie and formulated with sweeteners to provide low-calorie intake. As a result, the worldwide food and beverage processing sector is seeing an increase in demand for low-calorie processed food and beverage products, which in turn is driving demand for both artificial and natural sweeteners.

Moreover, many businesses also rely on alliances, purchases, mergers, and other tactics to acquire a competitive advantage. For instance, in December 2020, Tate & Lyle acquired Sweet Green Fields to enhance its position as a top supplier of cutting-edge sweetener solutions. With specialized R&D facilities in China, the acquisition will also aid the business in growing its place in the Asia Pacific region. Tate & Lyle agreed to sell a 50% stake in its artificial sweeteners and industrial starches operations to private equity firm KPS Capital Partners for US$ 1.3 billion in July 2021.

Key Developments

• In February 2022, Sweegen, a leading global taste solutions provider, expanded its portfolio of high-intensity sweeteners with a new product launch of Ultarita. This new product was a result of months of hard work by Sweegen and its partner Conagen. The product is made from a protein found in minor quantities in fruits of an Oubli, a West African Fruit.
• In 2021, Tate & Lyle and Codexis extended their partnership to enhance the production of Tate & Lyles's newest sweetener: Tasteva M Stevia Sweetener.
• In 2021, AnalytiCon Discovery and Roquette announced that their investment in R&D to develop Brazzein, a protein sweetener naturally produced in berries by the name Pentadiplandra found in Africa, was successful.
• In 2020, Ingredion EMEA launched its first polyol sweetener ERYSTA Erythritol to enable manufacturers to reduce or replace sugar to achieve nutrition-related claims, such as no added sugar or calorie-reduced, in multiple applications.