North America Digital Agriculture Market Size, Share, Growth, Trends And Industry Analysis: By Component (Hardware, Software, and Services) By Deployment (Cloud and On-Premises), By Application (Livestock Monitoring, Yield Monitoring, Precision Farming, Crop Monitoring, Field Mapping,  Soil Monitoring,  Real-Time Safety Testing, and Others),  and Country

North America Digital Agriculture Market size was valued at US$ XX million in 2023 and grew at a significant CAGR of XX% from 2024-2030. The market is highly growing, driven by the increasing adoption of advanced technologies such as IoT, AI, and machine learning for increasing productivity and efficiency in farming. The region has high levels of technological infrastructure, has a strong government support for precision farming practices, and awareness regarding the need for sustainable agriculture.

The market is characterized by a robust presence of ag-tech companies and innovation in hardware, software, and services that cater to the unique demands of the agricultural sector. Factors such as rising food demand, labor shortages, and a focus on reducing operational costs are also accelerating the adoption of digital solutions in agriculture. However, this will require more initial investments, minimal digital literacy for farmers, and uneven connectivity for all rural areas. Overall, North America is a leading region globally in the digital agriculture landscape.

Key Players

The market share is inclusive of several companies such as IBM Corporation, AGCO Corporation, Deere & Company, Trimble, Inc., The Climate Corporation, Bayer CropScience AG, Topcon Positioning Systems, AgEagle Aerial Systems Inc., Conservis Corporation and Aglytix Inc.

IBM Corporation greatly impacts the North America Digital Agriculture Market with its advanced AI and IoT solutions. Its Watson Decision Platform for Agriculture integrates AI, machine learning, and hyper-local weather data to provide farmers with actionable insights, enhancing decision-making for crop management, resource efficiency, and climate adaptation. Collaborations, such as with The Weather Company, further enable IBM to deliver predictive analytics tailored to precision farming needs. These innovations place IBM at the forefront of modernizing agriculture, with data-driven solutions for better sustainability and productivity.

Key Takeaways

• Based on Component, Hardware segment holds the XX% market share
• Based on Application, Precision Farming segment holds the XX% market share
• Based on Applications, Field mapping segment holds the XX% market share

Facts & Figures

• More than 7,000 agricultural drones were sold in the United States in July 2023 for crop monitoring and field mapping applications.
• By March 2024, around 40% of Canadian farms had implemented the usage of AI-sporting precision farming equipment for soil monitoring.

Key Developments

• Syngenta and CNH Industrial Integration (November 2023): Syngenta Group and CNH Industrial merged their Cropwise digital platform with CNH's agricultural brands. This partnership makes it easier to handle data, and the accuracy of the decision-making improves in precision farming systems.
• Sonata Software and Bayer Partnership, December 2023: In a partnership with Sonata Software, Bayer developed new AgPowered services on Microsoft Azure Data Manager for Agriculture, focusing on data integration and collaboration with agricultural equipment manufacturers?.
• Tavant and Bayer Partnership (March 2023): Bayer collaborated with Tavant to develop AgriTech solutions using IoT, AI, and machine learning to improve crop production in an environmentally friendly manner.
• Syngenta's Nema Digital Tool Launch (September 2022): Syngenta launched Nema Digital, a satellite-based detection tool for harmful nematodes, allowing for appropriate field management and crop improvement.

North America Digital Agriculture Market Segmentation:

By Component: Hardware has the highest share in North America Digital Agriculture Market due to its crucial role in precision farming and data acquisition. Tools such as sensors, drones, and automation machinery offer real-time soil, weather, and crop conditions. High investment in these devices and continuous innovation in IoT-enabled equipment help ensure the dominance of the segment as the backbone of the digital agriculture ecosystem.

By Deployment: Cloud segment held considerable market share during the forecast period. Interest in agricultural precision solutions is fueled by the advantages of cloud services and the growing spending on cloud computing facilities by significant players in the digital farming sector.

By Application: In the North America Digital Agriculture Market, field mapping and yield monitoring, by far, have the largest market share due to their widespread adoption and practical utility. Field mapping, driven by technologies like GPS and GIS, enables farmers to optimize crop yields and manage fields efficiently, making it the core of precision agriculture. Similarly, yield monitoring is also important for productivity analysis and for improving farming practices, and most farmers use yield monitors in conjunction with modern equipment. However, while emerging segments like drone analytics and variable rate applications are growing rapidly, they currently hold smaller shares than these mature and widely used applications.