North America Frozen Food Market Size, Share, Growth, Trends, and  Industry Analysis: By Product Type (Frozen Fruit and Vegetable, Frozen Meat and Seafood, Frozen Ready Meals, Frozen Dessert, Frozen Snack, and Other Product Types), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Country

North America frozen food market size was valued at US$ 57,892.1 million in 2023 and is projected to reach a value of US$ 77,733.7 million by 2030, at a CAGR of 4.3% from 2024-2030. Moreover, the U.S. Frozen Food market is projected to grow significantly, reaching an estimated US$ 32,894.8 million by 2032.

Undoubtedly, the fast-paced lifestyles of North America have created a demand for convenient and easy-to-prepare meals, which frozen foods fill. Frozen meals, vegetables, and snacks enable consumers to save time and address busy work schedules and growing urbanization by speedy meal solutions. Additionally, frozen foods have a longer shelf life compared to fresh foods, reducing food waste in households and restaurants. However, dependency on refrigeration and high energy consumption increases the maintenance and raises the problem of sustainability, which can harm the brand image in a green conscious age.

Key Players

The Frozen Food Market players are Nestlé SA, Conagra Brands, Inc., General Mills, Inc., The Kraft Heinz Company, Tyson Foods, Inc., Kellogg Company, McCain Foods Limited, Ajinomoto Co., Inc., Unilever PLC, H.J. Heinz Company and others.

Key Takeaways:

• The US is the largest market in North America for Frozen Food Market and holds a 37.2% market share.
• Based on Product Type, the frozen meat and seafood segment holds the 32.4% market share
• Based on Distribution Channel, the supermarket/hypermarket segment holds the 42.1% market share

Facts & Figures

• In 2020, 42% of U.S. households purchased frozen foods online, a notable increase from 23% in 2018.

Key Developments

• In 2023, Nestle Canada enlarged the frozen meal aisle with its new launch called Marketplace Cuisine.
• In 2022, Impossible Foods has recently debuted its first branded frozen plant-based entrees, Impossible Bowls.
• In 2022, Frozen Food brand real good foods announced its new stuffed chicken bites platform on Kroger Banners.
• In 2022, Tyson Foods Inc. expanded its capacity for producing bacon at its existing facility in Bowling Green, Kentucky, with an investment of US$ 355 million.

North America Frozen Food Market Segmentation:

By Product Type: Under Product type, the segment is further sub-divided into Frozen Fruit and Vegetable, Frozen Meat and Seafood, Frozen Ready Meals, Frozen Dessert, Frozen Snack, and other product types. The Frozen Meat and Seafood segment leads the North American frozen food market. This is mainly due to the increasing demand of consumers for convenient sources of proteins and quick-to-prepare products. Frozen meat and seafood products have longer shelf lives, hence find wide acceptance among households that can maintain a stock of protein-rich foods.

By Distribution Channel: The market is segmented as Supermarket/Hypermarket, Convenience Stores, Online Retail Stores, and other distribution channels. The supermarket/hypermarket segment accounts for the largest share in the North American frozen food market. Supermarkets and hypermarkets contain a wide range of frozen food items under one roof so that consumers could shop for all they require at one place. Apart from this, the freezer sections in those stores are usually large enough, and there are considerable promotions that attract the customers.