Organic Fruits and Vegetables Market size was valued at USD 36 billion in 2021 and is poised to grow at a significant CAGR of 8.0% over 2022–2028. Organic fruits and vegetables are cultivated naturally, without chemicals or toxic substances. They are not treated with wax or preservatives for longer shelf life. The market has a wide variety of fruits and vegetables that appears to be quite fresh, but this does not imply that it is organic. Foods that are organic are certified independently. These have certified stickers attached to them or printed on them. Their flavour also differs slightly from that of typical cuisine. Organic fruits and vegetables have a greater aroma than regular ones. One of the main causes of the rise in interest in consumer-friendly products, such as functional foods and vegetables, is the direct correlation between organics and nutrition and wellness. The market may experience an increase in demand for foods produced organically. The surge in the demand for organic fruits and vegetables is the major driver of the market. However, due to their high production costs, the supply of organic fruits and vegetables is constrained in comparison to their demand. Despite the high cost of organic fruits and vegetables, people are ready to pay extra for them because they contain greater nutrients and less pesticides. The market for organic fruits & vegetables is projected to create lucrative opportunities due to escalated awareness among the people coupled with increased healthcare consciousness. Favourable government policies, financial assistance to the farmers, marketing, purchasing of crops are few factors will attract the farmers to inclined towards organic farming in future.
Recent Market Developments:
15-Jun-2021 Adman Sajan Raj Kurup on Tuesday announced the launch of an organic food company and online retailing platform under ‘Saintfarm’ to tap into the growing demand for organic products in the country.