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Over the Top Services Market: By Type, Streaming Devices, By Monetization Model, By Application, and Geography
Over The Top Services Market size was valued at US$ 129.7 billion in 2023 and is poised to grow at a significant CAGR of 25.1% from 2024-2030. Over the Top (OTT) services are a type of video or streaming media that provides viewers access to movies or TV shows. Basically, Over the Top services use an internet connection to play TV shows and movies. Some of the most popular OTT providers include Netflix, Amazon Prime Video, Hotstar, and Hulu. Most OTT providers have their own app, website, or page of some kind where a user can log in to access the content available with the subscription. People all over the world subscribe to Netflix and other service providers to take advantage of the convenience that OTT has to offer. Over the Top (OTT) services are hugely popular due to no commercial breaks, affordability, and an enormous library.
For instance, Netflix offers various plans in the US with monthly costs at around $9.99. $15.49. $19.99 (United States dollars). The number of screens you can watch on at the same time is 1, 2, or 4. The increasing popularity of online gaming, the increasing use of smart broadband and devices, technological advancement, and the growing demand for streaming apps and services will drive the global Over the Top (OTT) services market growth. Moreover, the huge number of smartphone subscriptions worldwide is boosting this market.
Study Period
2024-2030Base Year
2023CAGR
25.1%Largest Market
Asia PacificFastest Growing Market
North America
The number of smartphone users is increasing hugely. According to a report, over the past decade, smartphones have become ubiquitous. Annual shipments have increased from 305 million units in 2010 to 1.37 billion units in 2019. In smart devices, OTT services can be connected with just one click which will give access to content anytime, anywhere, and on their preferred devices. The increasing popularity of drama series, anime, and video games on gaming platforms are also significantly increasing the growth of the Over the Top (OTT) Services market. Online gaming is one of the major driving factors of the global OTT services market.
For instance, PUBG MOBILE's number of subscribers is 2.9M with 86.2K new subscribers in the last 30 days. High-speed broadband internet access, increased number of internet users, and access to video, and music streaming will boost the demand for the Over the Top (OTT) Services market. New advancements in technologies are the key opportunities for the further growth of the global Over the Top (OTT) services market.
Report Benchmarks |
Details |
Report Study Period |
2024-2030 |
Market Size in 2023 |
US$ 129.7 billion |
Market CAGR |
25.1% |
By Product Type |
|
By Streaming Devices |
|
By Application |
|
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The global over the top services market size was valued at US$ 129.7 billion in 2023 and is projected to grow at a CAGR of 25.1% from 2024 to 2030.
The market key players are: Facebook (US) Netflix (US) Amazon (US) Microsoft (US) Google (US) YouTube (US) Apple (US) Roku (US) Hulu (US) Tencent (China) Rakuten (Japan) Kakao (South Korea) Line (Japan) Disney Streaming (US)
The market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.
1. Executive Summary |
2. Global Over the Top (OTT) Services Market Introduction |
2.1. Global Over the Top (OTT) Services Market Taxonomy |
2.2. Global Over the Top (OTT) Services Market Definitions |
2.2.1. By Type |
2.2.2. By Streaming Devices |
2.2.3. By Monetization Model |
2.2.4. By Application |
2.2.5. By Region |
3. Global Over the Top (OTT) Services Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Global Over the Top (OTT) Services Market Dynamic Factors - Impact Analysis |
3.6. Global Over the Top (OTT) Services Market Competition Landscape |
3.7. Epidemiology |
4. Global Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 |
4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5. Global Over the Top (OTT) Services Market, By Type, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.1. Online Gaming |
5.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Music Streaming |
5.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Audio & Video |
5.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Communication |
5.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Cloud services |
5.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
5.6. Others |
5.6.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.6.3. Market Opportunity Analysis |
6. Global Over the Top (OTT) Services Market, By Streaming Devices, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
6.1. Smartphones and Tablets |
6.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Smart TVs |
6.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Desktops and Laptops |
6.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. IPTV and Consoles |
6.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
6.5. Others |
6.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.5.3. Market Opportunity Analysis |
7. Global Over the Top (OTT) Services Market, By Monetization Model, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
7.1. Subscription-based |
7.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Advertising-based |
7.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Transaction-based |
7.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
8. Global Over the Top (OTT) Services Market, By Application, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.1. Media and Entertainment |
8.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Education and Learning |
8.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Gaming |
8.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Health & Fitness |
8.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. IT & Telecom |
8.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
8.6. E-Commerce |
8.6.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.6.3. Market Opportunity Analysis |
8.7. Government |
8.7.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.7.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.7.3. Market Opportunity Analysis |
8.8. Others |
8.8.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.8.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
Market Opportunity Analysis |
9. Global Over the Top (OTT) Services Market Forecast, By Region, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.1. North America |
9.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.1.3. Market Opportunity Analysis |
9.2. Europe |
9.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.2.3. Market Opportunity Analysis |
9.3. Asia-Pacific |
9.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.3.3. Market Opportunity Analysis |
9.4. Latin America |
9.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.4.3. Market Opportunity Analysis |
9.5. Middle East and Africa |
9.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.5.3. Market Opportunity Analysis |
9.6. Global Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Region, 2024-2030 |
10. North America Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
10.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
10.1.1. Online Gaming |
10.1.2. Music Streaming |
10.1.3. Audio & Video |
10.1.4. Communication |
10.1.5. Cloud services |
10.1.6. Others |
10.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
10.2.1. Smartphones and Tablets |
10.2.2. Smart TVs |
10.2.3. Desktops and Laptops |
10.2.4. IPTV and Consoles |
10.2.5. Others |
10.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.3.1. Subscription-based |
10.3.2. Advertising-based |
10.3.3. Transaction-based |
10.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.4.1. Media and Entertainment |
10.4.2. Education and Learning |
10.4.3. Gaming |
10.4.4. Health & Fitness |
10.4.5. IT & Telecom |
10.4.6. E-Commerce |
10.4.7. Government |
10.4.8. Others |
10.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
10.5.1. USA |
10.5.2. Canada |
10.6. North America Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030 |
10.7. North America Over the Top (OTT) Services Market Dynamics Trends |
11. Europe Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
11.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
11.1.1. Online Gaming |
11.1.2. Music Streaming |
11.1.3. Audio & Video |
11.1.4. Communication |
11.1.5. Cloud services |
11.1.6. Others |
11.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
11.2.1. Smartphones and Tablets |
11.2.2. Smart TVs |
11.2.3. Desktops and Laptops |
11.2.4. IPTV and Consoles |
11.2.5. Others |
11.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.3.1. Subscription-based |
11.3.2. Advertising-based |
11.3.3. Transaction-based |
11.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.4.1. Media and Entertainment |
11.4.2. Education and Learning |
11.4.3. Gaming |
11.4.4. Health & Fitness |
11.4.5. IT & Telecom |
11.4.6. E-Commerce |
11.4.7. Government |
11.4.8. Others |
11.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
11.5.1. Germany |
11.5.2. UK |
11.5.3. France |
11.5.4. Spain |
11.5.5. Italy |
11.5.6. Rest of Europe |
11.6. Europe Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030 |
11.7. Europe Over the Top (OTT) Services Market Dynamics Trends |
12. Asia-Pacific Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
12.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
12.1.1. Online Gaming |
12.1.2. Music Streaming |
12.1.3. Audio & Video |
12.1.4. Communication |
12.1.5. Cloud services |
12.1.6. Others |
12.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
12.2.1. Smartphones and Tablets |
12.2.2. Smart TVs |
12.2.3. Desktops and Laptops |
12.2.4. IPTV and Consoles |
12.2.5. Others |
12.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.3.1. Subscription-based |
12.3.2. Advertising-based |
12.3.3. Transaction-based |
12.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.4.1. Media and Entertainment |
12.4.2. Education and Learning |
12.4.3. Gaming |
12.4.4. Health & Fitness |
12.4.5. IT & Telecom |
12.4.6. E-Commerce |
12.4.7. Government |
12.4.8. Others |
12.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
12.5.1. China |
12.5.2. India |
12.5.3. Japan |
12.5.4. ASEAN |
12.5.5. Australia & New Zealand |
12.5.6. Rest of Asia-Pacific |
12.6. Asia-Pacific Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030 |
12.7. Asia-Pacific Over the Top (OTT) Services Market Dynamics Trends |
13. Latin America Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
13.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
13.1.1. Online Gaming |
13.1.2. Music Streaming |
13.1.3. Audio & Video |
13.1.4. Communication |
13.1.5. Cloud services |
13.1.6. Others |
13.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
13.2.1. Smartphones and Tablets |
13.2.2. Smart TVs |
13.2.3. Desktops and Laptops |
13.2.4. IPTV and Consoles |
13.2.5. Others |
13.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.3.1. Subscription-based |
13.3.2. Advertising-based |
13.3.3. Transaction-based |
13.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.4.1. Media and Entertainment |
13.4.2. Education and Learning |
13.4.3. Gaming |
13.4.4. Health & Fitness |
13.4.5. IT & Telecom |
13.4.6. E-Commerce |
13.4.7. Government |
13.4.8. Others |
13.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
13.5.1. Brazil |
13.5.2. Mexico |
13.5.3. Rest of Latin America |
13.6. Latin America Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030 |
13.7. Latin America Over the Top (OTT) Services Market Dynamics Trends |
14. Middle East and Africa Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
14.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
14.1.1. Online Gaming |
14.1.2. Music Streaming |
14.1.3. Audio & Video |
14.1.4. Communication |
14.1.5. Cloud services |
14.1.6. Others |
14.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
14.2.1. Smartphones and Tablets |
14.2.2. Smart TVs |
14.2.3. Desktops and Laptops |
14.2.4. IPTV and Consoles |
14.2.5. Others |
14.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
14.3.1. Subscription-based |
14.3.2. Advertising-based |
14.3.3. Transaction-based |
14.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
14.4.1. Media and Entertainment |
14.4.2. Education and Learning |
14.4.3. Gaming |
14.4.4. Health & Fitness |
14.4.5. IT & Telecom |
14.4.6. E-Commerce |
14.4.7. Government |
14.4.8. Others |
14.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
14.5.1. Gulf Cooperation Council (GCC) Countries |
14.5.2. South Africa |
14.5.3. Rest of MEA |
14.6. MEA Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030 |
14.7. MEA Over the Top (OTT) Services Market Dynamics Trends |
15. Competition Landscape |
15.1. Strategic Dashboard of Top Market Players |
15.2. Company Profiles (Introduction, Financial Analysis, Key Types, Key Developments, Strategies, and SWOT Analysis) |
15.2.1. Facebook (US) |
15.2.2. Netflix (US) |
15.2.3. Amazon (US) |
15.2.4. Microsoft (US) |
15.2.5. Google (US) |
15.2.6. YouTube (US) |
15.2.7. Apple (US) |
15.2.8. Roku (US) |
15.2.9. Hulu (US) |
15.2.10. Tencent (China) |
15.2.11. Rakuten (Japan) |
15.2.12. Kakao (South Korea) |
15.2.13. Line (Japan) |
15.2.14. Disney Streaming (US) |
16. Research Methodology |
17. Key Assumptions and Acronyms |
Key Market Players