Over the Top Services Market: By Type, Streaming Devices, By Monetization Model, By Application, and Geography  

Over the Top (OTT) Services Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Online Gaming, Music Streaming, Audio and video, Communication, Cloud services, and Others), Streaming Devices (Smartphones and Tablets, Smart TVs, Desktops and Laptops, IPTV and Consoles, and Others), By Monetization Model (Subscription-based, Advertising-based, and Transaction-based), By Application (Media and Entertainment, Education and Learning, Gaming, Health & Fitness, IT & Telecom, E-Commerce, Government, and Others), and Region  

Over The Top Services Market size was valued at US$ 129.7 billion in 2023 and is poised to grow at a significant CAGR of 25.1% from 2024-2030. Over the Top (OTT) services are a type of video or streaming media that provides viewers access to movies or TV shows. Basically, Over the Top services use an internet connection to play TV shows and movies.  Some of the most popular OTT providers include Netflix, Amazon Prime Video, Hotstar, and Hulu. Most OTT providers have their own app, website, or page of some kind where a user can log in to access the content available with the subscription. People all over the world subscribe to Netflix and other service providers to take advantage of the convenience that OTT has to offer. Over the Top (OTT) services are hugely popular due to no commercial breaks, affordability, and an enormous library.

For instance, Netflix offers various plans in the US with monthly costs at around $9.99. $15.49. $19.99 (United States dollars). The number of screens you can watch on at the same time is 1, 2, or 4. The increasing popularity of online gaming, the increasing use of smart broadband and devices, technological advancement, and the growing demand for streaming apps and services will drive the global Over the Top (OTT) services market growth. Moreover, the huge number of smartphone subscriptions worldwide is boosting this market. 

Over The Top Services Market Key Developments

  • In Sept 2021, Amazon Prime Video turns intermediary; launches prime video channels with 8 OTT services in India.
  • In May 2022, Amazon Prime Video announced its expansion plan in India, under which the platform will double its investment in the country and also release 41 new titles, including movies and web series, over a period of 24 months. It has launched Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India.

Over The Top Services Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

25.1%

Largest Market

Asia Pacific

Fastest Growing Market

North America

Over the Top Services Market Dynamics

The number of smartphone users is increasing hugely. According to a report, over the past decade, smartphones have become ubiquitous. Annual shipments have increased from 305 million units in 2010 to 1.37 billion units in 2019. In smart devices, OTT services can be connected with just one click which will give access to content anytime, anywhere, and on their preferred devices. The increasing popularity of drama series, anime, and video games on gaming platforms are also significantly increasing the growth of the Over the Top (OTT) Services market. Online gaming is one of the major driving factors of the global OTT services market.

For instance, PUBG MOBILE's number of subscribers is 2.9M with 86.2K new subscribers in the last 30 days. High-speed broadband internet access, increased number of internet users, and access to video, and music streaming will boost the demand for the Over the Top (OTT) Services market. New advancements in technologies are the key opportunities for the further growth of the global Over the Top (OTT) services market.

Over The Top Services Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2024-2030

Market Size in 2023

US$ 129.7 billion

Market CAGR

25.1%

By Product Type

  • Online Gaming
  • Music Streaming
  • Audio & Video
  • Communication
  • Cloud services
  • Others

By Streaming Devices

  • Smartphones and Tablets
  • Smart TVs
  • Desktops and Laptops
  • IPTV and Consoles
  • Others

By Application

  • Media and Entertainment
  • Education and Learning
  • Gaming
  • Health & Fitness
  • IT & Telecom
  • E-Commerce
  • Government
  • Others

Key Features of the Report

  • The over the top services market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030).
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies.
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market.
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenarios.

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Frequently Asked Questions

The global over the top services market size was valued at US$ 129.7 billion in 2023 and is projected to grow at a CAGR of 25.1% from 2024 to 2030.

The market key players are: Facebook (US) Netflix (US) Amazon (US) Microsoft (US) Google (US) YouTube (US) Apple (US) Roku (US) Hulu (US) Tencent (China) Rakuten (Japan) Kakao (South Korea) Line (Japan) Disney Streaming (US)

The market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.

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Author

Sravani

Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of expe.....

1. Executive Summary
2. Global Over the Top (OTT) Services Market Introduction
2.1. Global Over the Top (OTT) Services Market Taxonomy
2.2. Global Over the Top (OTT) Services Market Definitions
2.2.1. By Type
2.2.2. By Streaming Devices
2.2.3. By Monetization Model
2.2.4. By Application
2.2.5. By Region
3. Global Over the Top (OTT) Services Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Over the Top (OTT) Services Market Dynamic Factors - Impact Analysis
3.6. Global Over the Top (OTT) Services Market Competition Landscape
3.7. Epidemiology
4. Global Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030
4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Over the Top (OTT) Services Market, By Type, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.1. Online Gaming
5.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Music Streaming
5.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Audio & Video
5.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
5.4. Communication
5.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.4.3. Market Opportunity Analysis
5.5. Cloud services
5.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.5.3. Market Opportunity Analysis
5.6. Others
5.6.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.6.3. Market Opportunity Analysis
6. Global Over the Top (OTT) Services Market, By Streaming Devices, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.1. Smartphones and Tablets
6.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Smart TVs
6.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Desktops and Laptops
6.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. IPTV and Consoles
6.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
6.5. Others
6.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.5.3. Market Opportunity Analysis
7. Global Over the Top (OTT) Services Market, By Monetization Model, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
7.1. Subscription-based
7.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Advertising-based
7.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Transaction-based
7.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
8. Global Over the Top (OTT) Services Market, By Application, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.1. Media and Entertainment
8.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Education and Learning
8.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Gaming
8.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Health & Fitness
8.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. IT & Telecom
8.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. E-Commerce
8.6.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.6.3. Market Opportunity Analysis
8.7. Government
8.7.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.7.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.7.3. Market Opportunity Analysis
8.8. Others
8.8.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.8.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
Market Opportunity Analysis
9. Global Over the Top (OTT) Services Market Forecast, By Region, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.1. North America
9.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.1.3. Market Opportunity Analysis
9.2. Europe
9.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.2.3. Market Opportunity Analysis
9.3. Asia-Pacific
9.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.3.3. Market Opportunity Analysis
9.4. Latin America
9.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.4.3. Market Opportunity Analysis
9.5. Middle East and Africa
9.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.5.3. Market Opportunity Analysis
9.6. Global Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Region, 2024-2030
10. North America Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
10.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Online Gaming
10.1.2. Music Streaming
10.1.3. Audio & Video
10.1.4. Communication
10.1.5. Cloud services
10.1.6. Others
10.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Smartphones and Tablets
10.2.2. Smart TVs
10.2.3. Desktops and Laptops
10.2.4. IPTV and Consoles
10.2.5. Others
10.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Subscription-based
10.3.2. Advertising-based
10.3.3. Transaction-based
10.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.4.1. Media and Entertainment
10.4.2. Education and Learning
10.4.3. Gaming
10.4.4. Health & Fitness
10.4.5. IT & Telecom
10.4.6. E-Commerce
10.4.7. Government
10.4.8. Others
10.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.5.1. USA
10.5.2. Canada
10.6. North America Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030
10.7. North America Over the Top (OTT) Services Market Dynamics Trends
11. Europe Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
11.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Online Gaming
11.1.2. Music Streaming
11.1.3. Audio & Video
11.1.4. Communication
11.1.5. Cloud services
11.1.6. Others
11.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Smartphones and Tablets
11.2.2. Smart TVs
11.2.3. Desktops and Laptops
11.2.4. IPTV and Consoles
11.2.5. Others
11.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Subscription-based
11.3.2. Advertising-based
11.3.3. Transaction-based
11.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.4.1. Media and Entertainment
11.4.2. Education and Learning
11.4.3. Gaming
11.4.4. Health & Fitness
11.4.5. IT & Telecom
11.4.6. E-Commerce
11.4.7. Government
11.4.8. Others
11.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.5.1. Germany
11.5.2. UK
11.5.3. France
11.5.4. Spain
11.5.5. Italy
11.5.6. Rest of Europe
11.6. Europe Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030
11.7. Europe Over the Top (OTT) Services Market Dynamics Trends
12. Asia-Pacific Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
12.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Online Gaming
12.1.2. Music Streaming
12.1.3. Audio & Video
12.1.4. Communication
12.1.5. Cloud services
12.1.6. Others
12.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Smartphones and Tablets
12.2.2. Smart TVs
12.2.3. Desktops and Laptops
12.2.4. IPTV and Consoles
12.2.5. Others
12.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Subscription-based
12.3.2. Advertising-based
12.3.3. Transaction-based
12.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.4.1. Media and Entertainment
12.4.2. Education and Learning
12.4.3. Gaming
12.4.4. Health & Fitness
12.4.5. IT & Telecom
12.4.6. E-Commerce
12.4.7. Government
12.4.8. Others
12.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.5.1. China
12.5.2. India
12.5.3. Japan
12.5.4. ASEAN
12.5.5. Australia & New Zealand
12.5.6. Rest of Asia-Pacific
12.6. Asia-Pacific Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030
12.7. Asia-Pacific Over the Top (OTT) Services Market Dynamics Trends
13. Latin America Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
13.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Online Gaming
13.1.2. Music Streaming
13.1.3. Audio & Video
13.1.4. Communication
13.1.5. Cloud services
13.1.6. Others
13.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.2.1. Smartphones and Tablets
13.2.2. Smart TVs
13.2.3. Desktops and Laptops
13.2.4. IPTV and Consoles
13.2.5. Others
13.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Subscription-based
13.3.2. Advertising-based
13.3.3. Transaction-based
13.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.4.1. Media and Entertainment
13.4.2. Education and Learning
13.4.3. Gaming
13.4.4. Health & Fitness
13.4.5. IT & Telecom
13.4.6. E-Commerce
13.4.7. Government
13.4.8. Others
13.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.5.1. Brazil
13.5.2. Mexico
13.5.3. Rest of Latin America
13.6. Latin America Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030
13.7. Latin America Over the Top (OTT) Services Market Dynamics Trends
14. Middle East and Africa Over the Top (OTT) Services Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
14.1. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
14.1.1. Online Gaming
14.1.2. Music Streaming
14.1.3. Audio & Video
14.1.4. Communication
14.1.5. Cloud services
14.1.6. Others
14.2. Streaming Devices Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
14.2.1. Smartphones and Tablets
14.2.2. Smart TVs
14.2.3. Desktops and Laptops
14.2.4. IPTV and Consoles
14.2.5. Others
14.3. Monetization Model Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.3.1. Subscription-based
14.3.2. Advertising-based
14.3.3. Transaction-based
14.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.4.1. Media and Entertainment
14.4.2. Education and Learning
14.4.3. Gaming
14.4.4. Health & Fitness
14.4.5. IT & Telecom
14.4.6. E-Commerce
14.4.7. Government
14.4.8. Others
14.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
14.5.1. Gulf Cooperation Council (GCC) Countries
14.5.2. South Africa
14.5.3. Rest of MEA
14.6. MEA Over the Top (OTT) Services Market - Opportunity Analysis Index, By Type, By Streaming Devices, By Monetization Model, By Application, and Country, 2024-2030
14.7. MEA Over the Top (OTT) Services Market Dynamics Trends
15. Competition Landscape 
15.1. Strategic Dashboard of Top Market Players
15.2. Company Profiles (Introduction, Financial Analysis, Key Types, Key Developments, Strategies, and SWOT Analysis)
15.2.1. Facebook (US)
15.2.2. Netflix (US)
15.2.3. Amazon (US)
15.2.4. Microsoft (US)
15.2.5. Google (US)
15.2.6. YouTube (US)
15.2.7. Apple (US)
15.2.8. Roku (US)
15.2.9. Hulu (US)
15.2.10. Tencent (China)
15.2.11. Rakuten (Japan)
15.2.12. Kakao (South Korea)
15.2.13. Line (Japan)
15.2.14. Disney Streaming (US)
16. Research Methodology
17. Key Assumptions and Acronyms

Key Market Players

  • Facebook (US)
  • Netflix (US)
  • Amazon (US)
  • Microsoft (US)
  • Google (US)
  • YouTube (US)
  • Apple (US)
  • Roku (US)
  • Hulu (US)
  • Tencent (China)
  • Rakuten (Japan)
  • Kakao (South Korea)
  • Line (Japan)
  • Disney Streaming (US)

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