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Packaged Pretzels Market: By Shape, By Category, By Distribution Channel and Geography
Packaged Pretzels Market: By Shape, By Category, By Distribution Channel and Geography
Packaged Pretzels Market was valued at US$ 2,782.1 million in 2023 and is poised to grow at a CAGR of 4.4% from 2024 to 2030. Packaged Pretzels are seen as a convenient and satisfying snack, making them a go-to choice for busy individuals looking for quick munching choices. Packaged pretzels are hard pretzels that are manufactured with wheat flour, water, yeast, leavening agents, shortening, salt, and sugar. Manufacturers are offering trendily packaged pretzels to stay ahead of the competition. The trend of consumption of convenience snacks initiated in western countries and has spread rapidly to other regions.
In recent times, consumers have shifted from conventional three-course meals to snacking or various small meals during the day. To satisfy the trending consumer needs, market players are further focusing on the launch of advanced products, including gluten-free and novel flavours. However, high-price and availability of alternates may restrict the growth of the market. Nevertheless, with the rapid growth in the food processing industry and online retail chain, vending machines, convenience stores, and specialty snack shops. there are opportunities for the market players to invest in this market.
Study Period
2024 - 2030Base Year
2023CAGR
4.4%Largest Market
North AmericaFastest Growing Market
North America
The packaged pretzels market has perceived significant growth due to factors such as increasing consumers' interest in different convenience food products. The rapid increasing consumer preference for suitable, on-the-go snacking options is driving the demand for pretzels in recent years, along with the changing lifestyle has resulted in a high reliance on convenience snacks such as pretzels.
The global pretzels market benefits from the blend of various flavours and seasonings, adapting to regional preferences. This diversity attracts a wide range of consumer base by contributing unique tastes and boosts innovation, leading to market growth. The rising number of consumer stores, growing brand visibility combined with changing eating habits among consumers have propelled the demand for packaged pretzels.
Based on regions, the market share is segmented into North America, Europe, Asia-Pacific, Latin America, and MEA. North America led the strong growth in the Packaged Pretzels market as gluten-free pretzels are considered to be the low calorie health snack alternative compared to other traditional snacks in the region. The United States in North America is one of the leading countries in terms of the consumption and manufacture of pretzels.
The factor which is driving the growth of the market is introduction of healthy variants of pretzels in a wide range of flavours. Moreover, expansion of food industry and a wide variety of products by various manufacturers is further boosting the growth of the market. In addition, The Asia-Pacific region is likely to grow at a moderate level during the forecast period. The increasing hectic lifestyles of the consumers are the significant factors for the rising demand for packaged pretzels.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024 - 2030 |
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Market Size in 2023 |
US$ 2,782.1 million |
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Market CAGR |
4.4% |
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By Shape |
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By Category |
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By Distribution Channel |
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Packaged pretzels market size was valued at US$ 2,782.1 million in 2023 and is projected to grow at a significant CAGR of 4.4% from 2024-2030.
Snacking trends and globalization of flavours are the growth drivers for the packaged pretzels market.
The North American region is anticipated to hold the highest market share in the Packaged Pretzels market.
Historic years considered for the market study are 2019 to 2022, 2023 is considered as the base year for market estimation and the forecast presented from 2024 to 2030.
| 1. Executive Summary |
| 2. Global Packaged Pretzels Market Introduction |
| 2.1. Global Packaged Pretzels Market Taxonomy |
| 2.2. Global Packaged Pretzels Market Definitions |
| 2.2.1. Shape |
| 2.2.2. Category |
| 2.2.3. Distribution Channel |
| 3. Global Packaged Pretzels Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Global Packaged Pretzels Market Dynamic Factors - Impact Analysis |
| 3.6. Global Packaged Pretzels Market Competition Landscape |
| 4. Global Packaged Pretzels Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Packaged Pretzels Market, By Shape, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.1. Twists |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Minis |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Sticks |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Others |
| 5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 6. Global Packaged Pretzels Market Forecast, By Category, 2019 - 2023 and Forecast, 2024 - 2030 |
| 6.1. Gluten-Free |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Regular |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 7. Global Packaged Pretzels Market Forecast, By Distribution Channel, 2019 - 2023 and Forecast, 2024 - 2030 |
| 7.1. Store Based |
| 7.1.1. Supermarkets & Hypermarkets |
| 7.1.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.1.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.1.3. Market Opportunity Analysis |
| 7.1.2. Convenience Stores |
| 7.1.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.1.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.2.3. Market Opportunity Analysis |
| 7.1.3. Others |
| 7.1.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.1.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3.3. Market Opportunity Analysis |
| 7.2. Non-Store Based |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 8. Global Packaged Pretzels Market Forecast, By Region, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia-Pacific |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Latin America |
| 8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Middle East and Africa |
| 8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 8.6. Global Packaged Pretzels Market - Opportunity Analysis Index, By Shape, By Category, By Distribution Channel and Region, 2024 - 2030 |
| 9. North America Packaged Pretzels Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 9.1. Shape Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1. Twists |
| 9.1.2. Minis |
| 9.1.3. Sticks |
| 9.1.4. Others |
| 9.2. Category Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 9.2.1. Gluten-Free |
| 9.2.2. Regular |
| 9.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 9.3.1. Store-Based |
| 9.3.1.1. Supermarkets & Hypermarkets |
| 9.3.1.2. Convenience Stores |
| 9.3.1.3. Others |
| 9.3.2. Non-Store-Based Gluten-Free |
| 9.3.3. Regular |
| 9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 9.4.1. USA |
| 9.4.2. Canada |
| 9.5. North America Packaged Pretzels Market - Opportunity Analysis Index, By Raw Material Type, End - User and Country, 2024 - 2030 |
| 9.6. North America Packaged Pretzels Market Dynamics Trends |
| 10. Europe Packaged Pretzels Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 10.1. Shape Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1. Twists |
| 10.1.2. Minis |
| 10.1.3. Sticks |
| 10.1.4. Others |
| 10.2. Category Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.2.1. Gluten-Free |
| 10.2.2. Regular |
| 10.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.3.1. Store-Based |
| 10.3.1.1. Supermarkets & Hypermarkets |
| 10.3.1.2. Convenience Stores |
| 10.3.1.3. Others |
| 10.3.2. Non-Store-Based Gluten-Free |
| 10.3.3. Regular |
| 10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 10.4.1. Germany |
| 10.4.2. UK |
| 10.4.3. France |
| 10.4.4. Spain |
| 10.4.5. Italy |
| 10.4.6. Russia |
| 10.4.7. Poland |
| 10.4.8. Rest of Europe |
| 10.5. Europe Packaged Pretzels Market - Opportunity Analysis Index, By Raw Material Type, End -Use and Country, 2024 - 2030 |
| 10.6. Europe Packaged Pretzels Market Dynamics Trends |
| 11. Asia-Pacific Packaged Pretzels Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 11.1. Shape Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1. Twists |
| 11.1.2. Minis |
| 11.1.3. Sticks |
| 11.1.4. Others |
| 11.2. Category Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.2.1. Gluten-Free |
| 11.2.2. Regular |
| 11.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.3.1. Store-Based |
| 11.3.1.1. Supermarkets & Hypermarkets |
| 11.3.1.2. Convenience Stores |
| 11.3.1.3. Others |
| 11.3.2. Non-Store-Based Gluten-Free |
| 11.3.3. Regular |
| 11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 11.4.1. Japan |
| 11.4.2. China |
| 11.4.3. India |
| 11.4.4. ASEAN |
| 11.4.5. Australia & New Zealand |
| 11.4.6. Rest of Asia-Pacific |
| 11.5. Asia-Pacific Packaged Pretzels Market - Opportunity Analysis Index, By Shape, By Category, By Distribution Channel and Country, 2024 - 2030 |
| 11.6. Asia-Pacific Packaged Pretzels Market Dynamics Trends |
| 12. Latin America Packaged Pretzels Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 12.1. Shape Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1. Twists |
| 12.1.2. Minis |
| 12.1.3. Sticks |
| 12.1.4. Others |
| 12.2. Category Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.2.1. Gluten-Free |
| 12.2.2. Regular |
| 12.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.3.1. Store-Based |
| 12.3.1.1. Supermarkets & Hypermarkets |
| 12.3.1.2. Convenience Stores |
| 12.3.1.3. Others |
| 12.3.2. Non-Store-Based Gluten-Free |
| 12.3.3. Regular |
| 12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 12.4.1. Brazil |
| 12.4.2. Mexico |
| 12.4.3. Argentina |
| 12.4.4. Rest of Latin America |
| 12.5. Latin America Packaged Pretzels Market - Opportunity Analysis Index, By Shape, By Category, By Distribution Channel and Country, 2024 - 2030 |
| 12.6. Latin America Packaged Pretzels Market Dynamics Trends |
| 13. Middle East and Africa Packaged Pretzels Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 13.1. Shape Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1. Twists |
| 13.1.2. Minis |
| 13.1.3. Sticks |
| 13.1.4. Others |
| 13.2. Category Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.2.1. Gluten-Free |
| 13.2.2. Regular |
| 13.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.3.1. Store-Based |
| 13.3.1.1. Supermarkets & Hypermarkets |
| 13.3.1.2. Convenience Stores |
| 13.3.1.3. Others |
| 13.3.2. Non-Store-Based Gluten-Free |
| 13.3.3. Regular |
| 13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 13.4.1. Gulf Cooperation Council (GCC) Countries |
| 13.4.2. Israel |
| 13.4.3. South Africa |
| 13.4.4. Rest of MEA |
| 13.5. MEA Packaged Pretzels Market - Opportunity Analysis Index, By Shape, By Category, By Distribution Channel and Country, 2024 - 2030 |
| 13.6. MEA Packaged Pretzels Market Dynamics Trends |
| 14. Competition Landscape |
| 14.1. Strategic Dashboard of Top Market Players |
| 14.2. Company Profiles (Introduction, Financial Analysis, Feedstock Material & Service Offerings, Key Developments, Strategies, and SWOT Analysis) |
| 14.2.1. Nestle S.A. |
| 14.2.2. Conagra Brands, Inc. |
| 14.2.3. Pretzels, Inc. |
| 14.2.4. Auntie Anne's, Inc. |
| 14.2.5. PepsiCo |
| 14.2.6. Herr Foods Inc. |
| 14.2.7. J&J SNACK FOODS CORP |
| 14.2.8. Mars, Incorporated |
| 14.2.9. Pretzels |
| 14.2.10. Snyder's-Lance, Inc. |
| 15. Research Methodology |
| 16. Key Assumptions and Acronyms |
Key Market Players
Author
Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of experience in the field of market research. Sravani is adept at creating competitive evaluations, precise market estimations, and market projections, emphasizing the food and beverage and information and communication technology (ICT) industries. Her areas of competence are identifying important players, projecting market trends, and assessing the potential for industry growth. She applies a strong analytical approach to provide precise market estimates and thorough industry analysis, empowering organizations to make data-driven decisions. Sravani's estimating and forecasting abilities are essential for businesses to take advantage of new opportunities and effectively manage dynamic market environments.