Pet Herbal Supplement Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Multivitamins & Minerals, Omega 3 Fatty Acids, Probiotics & prebiotics, Proteins & peptides, Antioxidants, and Other product types), By Application (Digestive, Immunity, Skin & coat, Joint health support, Kidney health, Liver Health, calming and Anxiety supplements, Respiratory Health, and Others), By Dosage Form (Gummies & Chewable, Tablets & Capsules, Powders, Liquids, others), By Pet Type (Dogs, Cats, Horses, and Others) By Region (North America, Europe, The Asia Pacific, Latin America, MEA), Region Forecast 2019-2030

Pet Herbal Supplement Market size was valued at US$ 783.2 million in 2023 and is projected to grow at a CAGR of 10.8% from 2024-2030. Pet herbal supplements are all-natural goods made with plant-based components and herbs to promote the health and well-being of animals. They address a range of health issues, including immune support, anxiety, digestion, and joint health. Ginger, echinacea, chamomile, and turmeric are common herbs. These supplements, which come in a variety of forms including chews, tablets, powders, and oils, offer a comprehensive approach to pet care and are frequently used in conjunction with conventional veterinary treatments. As they see their pets as essential members of the family, pet owners are now more prepared to spend money on holistic and natural treatments. The key factors fuelled are growing pet ownership, rising awareness of natural products, health and wellness trends, an aging pet population, and advancements in herbal medicine.

For instance, The Insurance Information Institute, Inc. reported that overall pet sector spending in the United States increased by 19% to US$ 123.6 billion in 2023 from US$ 103.6 billion in 2020. Additionally, pet owners are adopting calming supplements which typically comprise chemicals like hemp oil and cannabis increasingly due to a variety of health conditions, including arthritis, canine parvovirus, diabetic mellitus, and distemper in pets. These factors are contributing to the market expansion. However, regulatory challenges, limited scientific evidence, cost of high-quality ingredients, are the limiting factors for the market growth. Furthermore, customization and personalized medicine, educational initiatives, and expansion into emerging markets, with partnership and collaborations are the opportunities to drive the market. In addition, holistic pet care, sustainability and ethical sourcing, functional and targeted supplements, and increased online sales are the market trends  

Key Developments

• In April 2024, Probiotic+, Calm, Hip & Joint, and Allergy & Immune Health are the first four products in Cymbiotika's new pet line of health and wellness products. Shahab Elmi, the CEO and co-founder of Cymbiotika, claims that each supplement is created with premium ingredients to promote pets' optimal health.
• In March 2023, With the launch of Pedigree Multivitamins, Mars Petcare is expanding into the dietary supplement market. Three different kinds of soft chews are part of this new product range, which is made specially to satisfy the basic requirements of pets. The Pedigree Multivitamins are designed to help pets' joints, maintain healthy digestion, and boost immunity.
• In March 2022, two new Veterinary HPM wet foods from Virbac have been introduced. FLUTD, or feline lower urinary tract disease, is a health risk for cats that may be prevented and managed.