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Podcasting Market size was valued at US$ 13.2 billion in 2023, which is expected to grow at a CAGR of 29% from 2024-2030. Podcasting also called radio on demand, is a recorded automated program that customers can hear to or look online through download as a file or a subscription on a playback tool. Moreover, podcasting is extensively used in educational learning and teaching as it proposes easy audio delivery knowledge sources. Audio distribution content has been there for approximately two decades. Previously, audio content was obtainable only on computers, media players, and iPods, with mostly radio, shows being advertised on podcasts. Conventional devices with restricted features made podcast content unreachable for mobile phone operators. However, the discrete format of podcasting has gathered attention in recent times. Numerous progressions in smartphones, laptops, Bluetooth speakers, and tablets and growing disposable income can lead to the podcasting market growth.
Moreover, the ease of listening to podcasts along with other activities simultaneously and the increase in Machine Learning (ML) and Artificial Intelligence (AI) are some primary factors that can boost the global podcasting market. Apart from these, the increasing adoption of smartphones and availability of inexpensive data has created an excellent surrounding for players with streaming backgrounds to flourish and prosper, which can also accelerate the market in the future. However, some factors such as the slow speed of the internet and lack of awareness with respect to podcasts, can restrain the growth of the market. The beginning of services based on subscriptions and increasing listeners of podcasts can create an opportunity for the global podcasting market growth. Moreover, increasing acceptance of political and news segments and sports segments is an emerging trend in the market.
Study Period
2024-2030Base Year
2023CAGR
29%Largest Market
North AmericaFastest Growing Market
Europe
One of the major reasons for the global podcasting market growth is increasing podcast creation yearly. Podcast creation has grown significantly in recent times due to advancements in technology. Podcasts are available in different languages which increases the user base of podcasts. Big companies have started concentrating on podcasts, funding significantly for various purposes. These factors are expected to propel the growth of the market in the forecast period. However, a lack of awareness and slow internet speed can restrain the market growth.
North America is dominating the global podcasting market, due to the fast acceptance of novel technology and increasing audience base. Moreover, the market of Canada is expanding in terms of audience engagement and size. Producers are adlibbing their revenue from advertising services and adjusting to the current audio-on-demand model of podcasting at their service platform. All these factors have also attributed to the growth of the market.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 13.2 billion |
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Market CAGR |
29% |
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By Genre Type |
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By Format Type |
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By Region |
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The podcasting market size was valued at US$ 13.2 billion in 2023.
The podcasting market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.
The podcasting market key players are Amazon.com Inc, Apple Inc, iHeartMedia Inc, Megaphone LLC, Pandora Media LLC, Audacy Inc, Soundcloud Limited, Spotify AB, Stitcher TuneIn Inc
| 1. Executive Summary |
| 2. Global Podcasting Market Introduction |
| 2.1.Global Podcasting Market - Taxonomy |
| 2.2.Global Podcasting Market - Definitions |
| 2.2.1.Genre Type |
| 2.2.2.Format Type |
| 2.2.3.Region |
| 3. Global Podcasting Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4. Global Podcasting Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Podcasting Market By Genre Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. News & Politics |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Society & Culture |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Comedy |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Sports |
| 5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 5.5. Others |
| 5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.5.3. Market Opportunity Analysis |
| 6. Global Podcasting Market By Format Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Interviews |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Panels |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Solo |
| 6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Repurposed Content |
| 6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 6.5. Conversational |
| 6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.5.3. Market Opportunity Analysis |
| 7. Global Podcasting Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. North America |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Europe |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Asia Pacific (APAC) |
| 7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Middle East and Africa (MEA) |
| 7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 7.5. Latin America |
| 7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.5.3. Market Opportunity Analysis |
| 8. North America Podcasting Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. Genre Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 8.1.1.News & Politics |
| 8.1.2.Society & Culture |
| 8.1.3.Comedy |
| 8.1.4.Sports |
| 8.1.5.Others |
| 8.2. Format Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 8.2.1.Interviews |
| 8.2.2.Panels |
| 8.2.3.Solo |
| 8.2.4.Repurposed Content |
| 8.2.5.Conversational |
| 8.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 8.3.1.United States of America (USA) |
| 8.3.2.Canada |
| 9. Europe Podcasting Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. Genre Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1.News & Politics |
| 9.1.2.Society & Culture |
| 9.1.3.Comedy |
| 9.1.4.Sports |
| 9.1.5.Others |
| 9.2. Format Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1.Interviews |
| 9.2.2.Panels |
| 9.2.3.Solo |
| 9.2.4.Repurposed Content |
| 9.2.5.Conversational |
| 9.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.3.1.Germany |
| 9.3.2.France |
| 9.3.3.Italy |
| 9.3.4.United Kingdom (UK) |
| 9.3.5.Spain |
| 9.3.6.Rest of EU |
| 10.Asia Pacific (APAC) Podcasting Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Genre Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.News & Politics |
| 10.1.2.Society & Culture |
| 10.1.3.Comedy |
| 10.1.4.Sports |
| 10.1.5.Others |
| 10.2. Format Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Interviews |
| 10.2.2.Panels |
| 10.2.3.Solo |
| 10.2.4.Repurposed Content |
| 10.2.5.Conversational |
| 10.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.China |
| 10.3.2.India |
| 10.3.3.Australia and New Zealand (ANZ) |
| 10.3.4.Japan |
| 10.3.5.Rest of APAC |
| 11. Middle East and Africa (MEA) Podcasting Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Genre Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.News & Politics |
| 11.1.2.Society & Culture |
| 11.1.3.Comedy |
| 11.1.4.Sports |
| 11.1.5.Others |
| 11.2. Format Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Interviews |
| 11.2.2.Panels |
| 11.2.3.Solo |
| 11.2.4.Repurposed Content |
| 11.2.5.Conversational |
| 11.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.GCC Countries |
| 11.3.2.South Africa |
| 11.3.3.Rest of MEA |
| 12. Latin America Podcasting Market, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Genre Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.News & Politics |
| 12.1.2.Society & Culture |
| 12.1.3.Comedy |
| 12.1.4.Sports |
| 12.1.5.Others |
| 12.2. Format Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Interviews |
| 12.2.2.Panels |
| 12.2.3.Solo |
| 12.2.4.Repurposed Content |
| 12.2.5.Conversational |
| 12.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Brazil |
| 12.3.2.Mexico |
| 12.3.3.Rest of LA |
| 13. Competition Landscape |
| 13.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 13.2.1.Amazon.com Inc |
| 13.2.2.Apple Inc |
| 13.2.3.iHeartMedia Inc |
| 13.2.4.Megaphone LLC |
| 13.2.5.Pandora Media LLC |
| 13.2.6.Audacy Inc |
| 13.2.7.Soundcloud Limited |
| 13.2.8.Spotify AB |
| 13.2.9.Stitcher |
| 13.2.10.TuneIn Inc |
| 14. Research Methodology |
| 15. Appendix and Abbreviations |
Key Market Players
Author
Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of experience in the field of market research. Sravani is adept at creating competitive evaluations, precise market estimations, and market projections, emphasizing the food and beverage and information and communication technology (ICT) industries. Her areas of competence are identifying important players, projecting market trends, and assessing the potential for industry growth. She applies a strong analytical approach to provide precise market estimates and thorough industry analysis, empowering organizations to make data-driven decisions. Sravani's estimating and forecasting abilities are essential for businesses to take advantage of new opportunities and effectively manage dynamic market environments.