POU Water Purifier Market: By Technology By Application By Device Type and Region Forecast 2020-2031  

POU (Point-Of-Use) Water Purifier Market Size, Share, Growth, Trends, and Global Industry Analysis: By Technology (Reverse Osmosis systems, Distillation systems, Disinfection methods, Filtration methods) By Application (Residential, Non-residential) By Device Type (Tabletop Pitchers, Faucet Mounted Filters, Counter-top Filters, Under-the-sink Filters) and Region Forecast 2020-2031  

POU (Point-Of-Use) Water Purifier Market size was valued at US$ 1,645.7 million in 2023 and is expected to grow at a CAGR of 9.4% from 2024-2030. There are a few factors that act as drivers of the global market which include increasing discretionary revenue and fast population growth. However, some restraining factors that hang the global market include lower performance as the filtration process is also not so sophisticated relative to under the sink and countertop and expensive charges for running. Technology advances have opened up multiple opportunities for the market.

POU (Point-Of-Use) Water Purifier Market Key Developments 

  • In Dec 2019, A new water purifier was introduced by Kent RO systems with the latest zero wastewater technology. Kent RO Systems aims at reducing the wastewater and recycle as much water as possible, without compromising with the mineral contents

Pou Point Of Use Water Purifier Market Summary

Study Period

2025-2031

Base Year

2024

CAGR

9.4%

Largest Market

Asia-Pacific

Fastest Growing Market

North-America

POU (Point-Of-Use) Water Purifier Market Dynamics

It is noticed that the global POU (Point-Of-Use) Water Purifier Market has a significant market growth rate on the perspective of rising number of water-borne diseases. According to WHO, the overall number of people who die in diarrheal diseases per year totals 1.5 million, among whom 502,000 people die of diseases related to contaminated drinking water. In addition, in terms of water purification technologies, the introduction of advanced technologies focuses mainly on the removal of hazardous pollutants and full water purification for household and light commercial buildings, thereby bringing traction to the industry.

Pou Point Of Use Water Purifier Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2025-2031

Market Size in 2023

US$ 1,645.7 million

Market CAGR

9.4%

By Technology

  • Reverse Osmosis systems
  • Distillation systems
  • Disinfection methods
  • Filtration methods

By Application

  • Residential
  • Non-residential

By Device Type

  • Tabletop pitchers
  • Faucet mounted filters
  • Counter-top filters
  • Under-the-sink filters

By Region

  • North America (U.S., Canada)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Australia, Southeast Asia, Rest of Asia Pacific)
  • Latin America (Mexico, Brazil, Argentina, Columbia, Rest of Latin America)
  • Middle East & Africa (GCC, Egypt, Nigeria, South Africa, Rest of Middle East and Africa)

Key Features of the Report

  • The pou point of use water purifier market report provides granular level information about the market size, regional market share, historic market (2019 to 2023) and forecast (2024 to 2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis 

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Frequently Asked Questions

The pou point of use water purifier market size was valued at US$ 1,645.7 million in 2023 and is expected to grow at a CAGR of 9.4% from 2024-2030.

Global Water Solutions Ltd (USA), Panasonic Corporation (Japan), Best Water Technology Group (Austria), Katadyn Group (Switzerland), General Ecology Inc. (USA)

Asia Pacific is the fastest-growing region in the market

1. Executive Summary
2. Global POU (Point-Of-Use) Water Purifier Market Introduction
2.1. Global POU (Point-Of-Use) Water Purifier Market Taxonomy
2.2. Global POU (Point-Of-Use) Water Purifier Market Definitions
2.2.1. By Device Type
2.2.2. By Technology
2.2.3. By Application
3. Global POU (Point-Of-Use) Water Purifier Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global POU (Point-Of-Use) Water Purifier Market Dynamic Factors - Impact Analysis
3.6. Global POU (Point-Of-Use) Water Purifier Market Competition Landscape
4. Global POU (Point-Of-Use) Water Purifier Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031
4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global POU (Point-Of-Use) Water Purifier Market, By Device Type, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
5.1. Tabletop pitchers
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Faucet mounted filters
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Counter-top filters
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
5.4. Under-the-sink filters
5.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.4.3. Market Opportunity Analysis
6. Global POU (Point-Of-Use) Water Purifier Market, By Technology, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.1. Reverse Osmosis systems
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Distillation systems
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Disinfection methods
6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Filtration methods
6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
7. Global POU (Point-Of-Use) Water Purifier Market Forecast, By Application, 2020 - 2024 and Forecast, 2025 - 2031
7.1. Residential
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Non-residential
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
8. Global POU (Point-Of-Use) Water Purifier Market Forecast, By Region, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.1. North America
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Europe
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Asia-Pacific
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Latin America
8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Middle East and Africa
8.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Global POU (Point-Of-Use) Water Purifier Market - Opportunity Analysis Index, By Device Type, By Technology, By Application, and Region, 2025 - 2031
9. North America POU (Point-Of-Use) Water Purifier Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
9.1. Device Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Tabletop pitchers
9.1.2. Faucet mounted filters
9.1.3. Counter-top filters
9.1.4. Under-the-sink filters
9.2. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.2.1. Reverse Osmosis systems
9.2.2. Distillation systems
9.2.3. Disinfection methods
9.2.4. Filtration methods
9.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.3.1. Residential
9.3.2. Non-residential
9.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.4.1. USA
9.4.2. Canada
9.5. North America POU (Point-Of-Use) Water Purifier Market - Opportunity Analysis Index, By Device Type, By Technology, By Application, and Country, 2025 - 2031
9.6. North America POU (Point-Of-Use) Water Purifier Market Dynamics Trends
10. Europe POU (Point-Of-Use) Water Purifier Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
10.1. Device Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Tabletop pitchers
10.1.2. Faucet mounted filters
10.1.3. Counter-top filters
10.1.4. Under-the-sink filters
10.2. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Reverse Osmosis systems
10.2.2. Distillation systems
10.2.3. Disinfection methods
10.2.4. Filtration methods
10.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Residential
10.3.2. Non-residential
10.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.4.1. Germany
10.4.2. UK
10.4.3. France
10.4.4. Spain
10.4.5. Italy
10.4.6. Russia
10.4.7. Poland
10.4.8. Rest of Europe
10.5. Europe POU (Point-Of-Use) Water Purifier Market - Opportunity Analysis Index, By Device Type, By Technology, By Application, and Country, 2025 - 2031
10.6. Europe POU (Point-Of-Use) Water Purifier Market Dynamics Trends
11. Asia-Pacific POU (Point-Of-Use) Water Purifier Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
11.1. Device Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Tabletop pitchers
11.1.2. Faucet mounted filters
11.1.3. Counter-top filters
11.1.4. Under-the-sink filters
11.2. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Reverse Osmosis systems
11.2.2. Distillation systems
11.2.3. Disinfection methods
11.2.4. Filtration methods
11.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Residential
11.3.2. Non-residential
11.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.4.1. Japan
11.4.2. China
11.4.3. India
11.4.4. ASEAN
11.4.5. Australia & New Zealand
11.4.6. Rest of Asia-Pacific
11.5. Asia-Pacific POU (Point-Of-Use) Water Purifier Market - Opportunity Analysis Index, By Device Type, By Technology, By Application, and Country, 2025 - 2031
11.6. Asia-Pacific POU (Point-Of-Use) Water Purifier Market Dynamics Trends
12. Latin America POU (Point-Of-Use) Water Purifier Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
12.1. Device Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Tabletop pitchers
12.1.2. Faucet mounted filters
12.1.3. Counter-top filters
12.1.4. Under-the-sink filters
12.2. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Reverse Osmosis systems
12.2.2. Distillation systems
12.2.3. Disinfection methods
12.2.4. Filtration methods
12.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Residential
12.3.2. Non-residential
12.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.4.1. Brazil
12.4.2. Mexico
12.4.3. Argentina
12.4.4. Rest of Latin America
12.5. Latin America POU (Point-Of-Use) Water Purifier Market - Opportunity Analysis Index, By Device Type, By Technology, By Application, and Country, 2025 - 2031
12.6. Latin America POU (Point-Of-Use) Water Purifier Market Dynamics Trends
13. Middle East and Africa POU (Point-Of-Use) Water Purifier Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn)
13.1. Device Type Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Tabletop pitchers
13.1.2. Faucet mounted filters
13.1.3. Counter-top filters
13.1.4. Under-the-sink filters
13.2. Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.2.1. Reverse Osmosis systems
13.2.2. Distillation systems
13.2.3. Disinfection methods
13.2.4. Filtration methods
13.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Residential
13.3.2. Non-residential
13.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.4.1. Gulf Cooperation Council (GCC) Countries
13.4.2. Israel
13.4.3. South Africa
13.4.4. Rest of MEA
13.5. MEA POU (Point-Of-Use) Water Purifier Market - Opportunity Analysis Index, By Device Type, By Technology, By Application, and Country, 2025 - 2031
13.6. MEA POU (Point-Of-Use) Water Purifier Market Dynamics Trends
14. Competition Landscape
14.1. Strategic Dashboard of Top Market Players
14.2. Company Profiles (Introduction, Financial Analysis, Application & Service Offerings, Key Developments, Strategies, and SWOT Analysis)
14.2.1. Global Water Solutions Ltd. (USA)
14.2.2. Panasonic Corporation (Japan)
14.2.3. Best Water Technology Group (Austria)
14.2.4. Katadyn Group (Switzerland)
14.2.5. General Ecology Inc. (USA)
14.2.6. A. O. Smith Corporation (USA)
14.2.7. Culligan International Company (USA)
14.2.8. LG Electronics (South Korea)
14.2.9. Kent RO Systems Ltd. (India)
14.2.10. Eureka Forbes Ltd. (India)
14.2.11. Brita LP (USA)
14.2.12. Unilever PLC (UK)
14.2.13. Helen of Troy Limited (USA)
14.2.14. Coway Co. Ltd. (South Korea)
14.2.15. Pentair PLC (USA)
15. Research Methodology
16. Key Assumptions and Acronyms

Key Market Players

  • Global Water Solutions Ltd (USA)
  • Panasonic Corporation (Japan)
  • Best Water Technology Group (Austria)
  • Katadyn Group (Switzerland)
  • General Ecology Inc. (USA)
  • O. Smith Corporation (USA)
  • Culligan International Company (USA)
  • LG Electronics (South Korea)
  • Kent RO Systems Ltd. (India)
  • Eureka Forbes Ltd. (India),
  • Brita LP (USA)
  • Unilever PLC (UK)
  • Helen of Troy Limited (USA)
  • Coway Co. Ltd. (South Korea)
  • Pentair PLC (USA)

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