Poultry Diagnostics Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Instruments, Test Kits, Reagents and Consumables) By Test Type (PCR Test, ELISA Test, Others) By Disease Type (Avian Influenza, Avian Mycoplasma, Marek's Disease, Newcastle Disease, Infectious Bursal Disease, Infectious Bronchitis, Chicken Anemia, Others) By Microorganism (Bacteria, Virus, Parasites) and Region Forecast 2020-2031

Poultry diagnostics market size was valued at US$ 848.1 million in 2024 and is expected to reach US$ 1631.8 million by 2031, growing at a significant CAGR of 9.8% from 2025-2031. Poultry disease diagnostics is defined as the kind of technique that is used for recognizing numerous diseases found in poultry. The method includes chickens, ducks, waterfowl, turkeys, and other birds. Several diseases are seen in birds, such as Avian Mycoplasmosis, Avian Influenza, Infectious Bronchitis, Avian Salmonellosis, and others. The outbreak of poultry diseases are anticipated to propel the market growth over the forecast years.

Moreover, the increasing incidence of zoonotic diseases in the upcoming years, an upsurge in demand for poultry-derived food items, as well as the beginning of animal health information portals in advanced nations are burgeoning the market growth over the forecast years.

The Test kit segment is likely to be the largest and fastest-growing segment in terms of type. Based on test type, the global poultry diagnostic market is segmented into PCR Test, ELISA Test, Others. Among these, the PCR Test, ELISA Test are expected to grow at a significant rate in the global market during the forecast period 2022-2028. Based on disease type, the global poultry diagnostic market is segmented into Avian Influenza, Avian Mycoplasma, Marek's Disease, Newcastle Disease, Infectious Bursal Disease, Infectious Bronchitis, Chicken Anaemia, Others. The Avian Influenza segment accounts for the largest share in 2021. Hosted segment is the second-largest share during the forecast period .

Based on the microorganism, the segment has been segregated into Bacteria, Virus, Parasites. The large enterprise segment is expected to dominate other segments in the global poultry diagnostic market. The virus segment is expected to register the highest CAGR during the forecast period according to precision business insights. Poultry diagnostics are the tests to identify the various diseases present in poultry birds. The various diseases in poultry birds include avian flu, Marek's disease, Newcastle disease, infectious bronchitis, and others. Bacteria, viruses, and parasites are the causes of the diseases. Various tests used in the poultry diagnostics such as ELISA test and PCR test.

Key Developments

• In Dec 2021, Aviagen India expanded diagnostics laboratory to enhance bird health and quality of services to customers.
• In June 2022, Zoetis announced on progress during the five years of its African Livestock Productivity and Health Advancement (A.L.P.H.A.) initiative to establish sustainable veterinary care.