Prenatal Vitamin Supplements Market: By Product Type, By Dosage Form, By Distribution Channel and Region Forecast 2019-2030
Prenatal Vitamin Supplements Market size was valued at US$ 381 million in 2023 and is poised to grow at significant CAGR of 7.2% from 2024-2030. Due to rise in number of cases of neonatal deaths due to lack of proper nutrition, increase in the awareness regarding the advantages of vitamin supplements during pregnancy. Additionally, increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers due to the benefits offered such as nutrient rich components, safe for consumption, and preferred way to manage the nutrient value and decrease in the nutritional value in the foods taken by the women are the major factors that are driving the growth of the global market over the forecast timeframe.
This report studies global market dynamics elaborately to indentify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market. In addition, global market report includes human demographics; regulatory scenario, and competition analysis with vividly illustrated the competition dashboard to assess the market competition.
Moreover, PBI analyzed global market to better equip clients with possible investment opportunities across the regions (regional Investment Hot-Spots) and market unmet needs (Product Opportunities). Key stakeholders of the global market report include suppliers, manufacturers, marketers, policy makers, and service providers engaged in global prenatal vitamin supplements products.
Study Period
2024-2030Base Year
2023CAGR
7.2%Largest Market
North AmericaFastest Growing Market
Europe
Increase in cases of neonatal deaths due to the lack of nutrition is a key factor that drive the global prenatal vitamin supplements market. According to the United Nations (UN) estimates, approximately half of pregnant women suffer from anemia worldwide. The prevalence of anemia during pregnancy differed from 18% in developed countries to 75% in South Asia. Anemia contributes to 20% of all maternal deaths worldwide. Due to the lack of vitamins in the food that is taken by the women with pregnancy is the major factor that are driving the growth of the industry and global prenatal vitamin supplements market over the forecast period.
North America accounted for larger revenue share in global prenatal vitamin supplements market with significant CAGR. Increase in the awareness regarding the advantages of prenatal vitamin supplements, increasing number of self-directed consumers population, and increase in the healthcare expenditure and increase in the disposable income of the people of this region are anticipated to propel the market. Asia Pacific market projected to grow at a significant rate owing to rapid urbanization, increase in the awareness regarding the diet that should be taken during pregnancy, increase in the care during pregnancy and presence of market players expected to increase the market share.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 381 million |
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Market CAGR |
7.2% |
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By Product Type |
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By Dosage Form |
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By Distribution Channel |
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By Region |
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The prenatal vitamin supplements market size was valued at US$ 381 million in 2023 and is set to grow at a significant CAGR of 7.2% from 2024-2030.
The key segments covered in the restless leg’s syndrome market are technology, components, application, and end-users.
The market key player is Garden of Life LLC (US), Church & Dwight Co. Inc. (US), Country Life LLC (US), Abbott Nutrition (US), Biotics Research Corporation (US), Rainbow Light Nutritional Sytems Inc. (US), Metagenics, Inc. (US), Otsuka Pharmaceutical (Japan), Procter & Gamble (US), Bayer AG (Germany)
| 1. Executive Summary |
| 2. Global Prenatal Vitamin Supplements Market Introduction |
| 2.1.Global Prenatal Vitamin Supplements Market - Taxonomy |
| 2.2.Global Prenatal Vitamin Supplements Market - Definitions |
| 2.2.1.Product Type |
| 2.2.2.Dosage Form |
| 2.2.3.Distribution Channel |
| 2.2.4.Region |
| 3. Global Prenatal Vitamin Supplements Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4. Global Prenatal Vitamin Supplements Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Prenatal Vitamin Supplements Market By Product Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. Folic Acid |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Iron Supplements |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Calcium Supplements |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Essential Fatty Acids |
| 5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 5.5. Others |
| 5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.5.3. Market Opportunity Analysis |
| 6. Global Prenatal Vitamin Supplements Market By Dosage Form, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Capsule |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Powder |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Gummy products |
| 6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 7. Global Prenatal Vitamin Supplements Market By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. Hospital Pharmacies |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Online Pharmacies |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Supermarkets |
| 7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Drug Stores |
| 7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 8. Global Prenatal Vitamin Supplements Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia Pacific (APAC) |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Middle East and Africa (MEA) |
| 8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Latin America |
| 8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9. North America Prenatal Vitamin Supplements Market, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1.Folic Acid |
| 9.1.2.Iron Supplements |
| 9.1.3.Calcium Supplements |
| 9.1.4.Essential Fatty Acids |
| 9.1.5.Others |
| 9.2. Dosage Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1.Capsule |
| 9.2.2.Powder |
| 9.2.3.Gummy products |
| 9.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.3.1.Hospital Pharmacies |
| 9.3.2.Online Pharmacies |
| 9.3.3.Supermarkets |
| 9.3.4.Drug Stores |
| 9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.4.1.United States of America (USA) |
| 9.4.2.Canada |
| 10. Europe Prenatal Vitamin Supplements Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Folic Acid |
| 10.1.2.Iron Supplements |
| 10.1.3.Calcium Supplements |
| 10.1.4.Essential Fatty Acids |
| 10.1.5.Others |
| 10.2. Dosage Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Capsule |
| 10.2.2.Powder |
| 10.2.3.Gummy products |
| 10.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Hospital Pharmacies |
| 10.3.2.Online Pharmacies |
| 10.3.3.Supermarkets |
| 10.3.4.Drug Stores |
| 10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Germany |
| 10.4.2.France |
| 10.4.3.Italy |
| 10.4.4.United Kingdom (UK) |
| 10.4.5.Spain |
| 10.4.6.Rest of EU |
| 11. Asia Pacific (APAC) Prenatal Vitamin Supplements Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Folic Acid |
| 11.1.2.Iron Supplements |
| 11.1.3.Calcium Supplements |
| 11.1.4.Essential Fatty Acids |
| 11.1.5.Others |
| 11.2. Dosage Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Capsule |
| 11.2.2.Powder |
| 11.2.3.Gummy products |
| 11.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Hospital Pharmacies |
| 11.3.2.Online Pharmacies |
| 11.3.3.Supermarkets |
| 11.3.4.Drug Stores |
| 11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.China |
| 11.4.2.India |
| 11.4.3.Australia and New Zealand (ANZ) |
| 11.4.4.Japan |
| 11.4.5.Rest of APAC |
| 12. Middle East and Africa (MEA) Prenatal Vitamin Supplements Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Folic Acid |
| 12.1.2.Iron Supplements |
| 12.1.3.Calcium Supplements |
| 12.1.4.Essential Fatty Acids |
| 12.1.5.Others |
| 12.2. Dosage Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Capsule |
| 12.2.2.Powder |
| 12.2.3.Gummy products |
| 12.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Hospital Pharmacies |
| 12.3.2.Online Pharmacies |
| 12.3.3.Supermarkets |
| 12.3.4.Drug Stores |
| 12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.GCC Countries |
| 12.4.2.South Africa |
| 12.4.3.Rest of MEA |
| 13. Latin America Prenatal Vitamin Supplements Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 13.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Folic Acid |
| 13.1.2.Iron Supplements |
| 13.1.3.Calcium Supplements |
| 13.1.4.Essential Fatty Acids |
| 13.1.5.Others |
| 13.2. Dosage Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Capsule |
| 13.2.2.Powder |
| 13.2.3.Gummy products |
| 13.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Hospital Pharmacies |
| 13.3.2.Online Pharmacies |
| 13.3.3.Supermarkets |
| 13.3.4.Drug Stores |
| 13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Brazil |
| 13.4.2.Mexico |
| 13.4.3.Rest of LA |
| 14. Competition Landscape |
| 14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 14.2.1.Garden of Life LLC (US) |
| 14.2.2.Church & Dwight Co. Inc. (US) |
| 14.2.3.Country Life LLC (US) |
| 14.2.4.Abbott Nutrition (US) |
| 14.2.5.Biotics Research Corporation (US) |
| 14.2.6.Rainbow Light Nutritional Sytems Inc. (US) |
| 14.2.7.Metagenics, Inc. (US) |
| 14.2.8.Otsuka Pharmaceutical (Japan) |
| 14.2.9.Procter & Gamble (US) |
| 14.2.10.Bayer AG (Germany) |
| 15. Research Methodology |
| 16. Appendix and Abbreviations |
Key Market Players
Author
Muni Kumar Meravath is a seasoned Healthcare Market Research Analyst with over 6 years of experience in the healthcare domain, encompassing pharmaceuticals, medical devices, and diagnostics. A graduate in Pharmacy, he possesses a strong foundation in the intricacies of the healthcare sector. He further enhanced his expertise by pursuing an MBA in Pharmaceuticals, equipping him with valuable business acumen. His analytical skills and market insights have contributed to strategic decision-making and enhanced market positioning for various healthcare organizations. Committed to driving innovation and excellence, Muni continues to seek opportunities to improve healthcare delivery through data-driven insights.
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