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Promotional Packaging Market: By Material, By Application, By End User and Region Forecast 2020-2031
Promotional Packaging Market: By Material, By Application, By End User and Region Forecast 2020-2031
Promotional Packaging Market size is valued at US$ 14.29 billion in 2023 and is poised to grow at a CAGR of 4.4% from 2024 to 2030. The global market provides a detailed overview of the market, and that has been segmented by material, application, and the end-user. The market has been segmented into paper, form, plastic, glass, and metal by material. The paper segment is likely to be the largest and fastest-growing segment in terms of products. Based on application, the promotional packaging is segmented into Food & Beverages, Personal care, Pharmaceuticals, Electronics, Automotive, and Others. Among these, the Food & Beverages segment is predicted to register the fastest growth rate. Based on the end-user, the market is segmented into Hypermarket, Supermarket, Departmental stores, Speciality stores, Convenience stores, and Others. According to precision business insights, hypermarkets and supermarkets are expected to hold the most significant share in the forecast period.
Study Period
2025-2031Base Year
2024CAGR
4.4%Largest Market
Asia-PacificFastest Growing Market
North-America
The market is driven by promotional packaging, which gives more miniature packs more visibility and improves the product's aesthetics, increasing the product's real shelf presence. Promotional bags are increasingly being utilized to drive market share in high-competition categories such as packaged goods and personal care.
The North America market is expected to witness the highest market share during the forecast period by region. Hypermarkets in the United States and Canada attract many customers due to the region's top manufacturers supplying their massive size and range of products.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2025-2031 |
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Market Size in 2023 |
US$ 14.29 billion |
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Market CAGR |
4.4% |
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By Material Type |
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By Application |
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By End User |
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By Region |
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Promotional Packaging Market size is valued at US$ 14.29 billion in 2023 and is poised to grow at a CAGR of 4.4% from 2024 to 2030.
The major players in the global promotional packaging market are Menasha Packaging Company, DS Smith, Sonoco Products Company, Smurfit Kappa Display, International Paper, Georgia-Pacific LLC, WestRock Company, FFR Merchandising Felbro, etc.
North America is the fastest-growing region for Market.
| 1. Executive Summary |
| 2. Global Promotional Packaging Market Introduction |
| 2.1. Global Promotional Packaging Market Taxonomy |
| 2.2. Global Promotional Packaging Market Definitions |
| 2.2.1. By Material |
| 2.2.2. By Application |
| 2.2.3. By End User |
| 2.2.4. By Region |
| 3. Global Promotional Packaging Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Global Promotional Packaging Market Dynamic Factors - Impact Analysis |
| 3.6. Global Promotional Packaging Market Competition Landscape |
| 4. Global Promotional Packaging Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 |
| 4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Promotional Packaging Market, By Material, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 5.1. Paper |
| 5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Form |
| 5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Plastic |
| 5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Glass |
| 5.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 5.5. Metal |
| 5.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.5.3. Market Opportunity Analysis |
| 6. Global Promotional Packaging Market, By Application, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 6.1. Food & Beverages |
| 6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Personal care |
| 6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Pharmaceuticals |
| 6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Electronics |
| 6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 6.5. Automotive |
| 6.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.5.3. Market Opportunity Analysis |
| 6.6. Others |
| 6.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 6.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.6.3. Market Opportunity Analysis |
| 7. Global Promotional Packaging Market, By End User, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 7.1. Hypermarket |
| 7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Supermarket |
| 7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Departmental stores |
| 7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Specialty stores |
| 7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 7.5. Convenience Store |
| 7.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.5.3. Market Opportunity Analysis |
| 7.6. Others |
| 7.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 7.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.6.3. Market Opportunity Analysis |
| 8. Global Promotional Packaging Market Forecast, By Region, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia-Pacific |
| 8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Latin America |
| 8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Middle East and Africa |
| 8.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 8.6. Global Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Region, 2023 - 2029 |
| 9. North America Promotional Packaging Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 9.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 9.1.1. Paper |
| 9.1.2. Form |
| 9.1.3. Plastic |
| 9.1.4. Glass |
| 9.1.5. Metal |
| 9.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 9.2.1. Food & Beverages |
| 9.2.2. Personal care |
| 9.2.3. Pharmaceuticals |
| 9.2.4. Electronics |
| 9.2.5. Automotive |
| 9.2.6. Others |
| 9.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 9.3.1. Hypermarket |
| 9.3.2. Supermarket |
| 9.3.3. Departmental stores |
| 9.3.4. Speciality stores |
| 9.3.5. Convenience Store |
| 9.3.6. Others |
| 9.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 9.4.1. USA |
| 9.4.2. Canada |
| 9.5. North America Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029 |
| 9.6. North America Promotional Packaging Market Dynamics Trends |
| 10. Europe Promotional Packaging Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 10.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.1.1. Paper |
| 10.1.2. Form |
| 10.1.3. Plastic |
| 10.1.4. Glass |
| 10.1.5. Metal |
| 10.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.2.1. Food & Beverages |
| 10.2.2. Personal care |
| 10.2.3. Pharmaceuticals |
| 10.2.4. Electronics |
| 10.2.5. Automotive |
| 10.2.6. Others |
| 10.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.3.1. Hypermarket |
| 10.3.2. Supermarket |
| 10.3.3. Departmental stores |
| 10.3.4. Speciality stores |
| 10.3.5. Convenience Store |
| 10.3.6. Others |
| 10.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 10.4.1. Germany |
| 10.4.2. UK |
| 10.4.3. France |
| 10.4.4. Spain |
| 10.4.5. Italy |
| 10.4.6. Russia |
| 10.4.7. Rest of Europe |
| 10.5. Europe Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029 |
| 10.6. Europe Promotional Packaging Market Dynamics Trends |
| 11. Asia-Pacific Promotional Packaging Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 11.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.1.1. Paper |
| 11.1.2. Form |
| 11.1.3. Plastic |
| 11.1.4. Glass |
| 11.1.5. Metal |
| 11.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.2.1. Food & Beverages |
| 11.2.2. Personal care |
| 11.2.3. Pharmaceuticals |
| 11.2.4. Electronics |
| 11.2.5. Automotive |
| 11.2.6. Others |
| 11.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.3.1. Hypermarket |
| 11.3.2. Supermarket |
| 11.3.3. Departmental stores |
| 11.3.4. Speciality stores |
| 11.3.5. Convenience Store |
| 11.3.6. Others |
| 11.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 11.4.1. China |
| 11.4.2. India |
| 11.4.3. Japan |
| 11.4.4. ASEAN |
| 11.4.5. Australia & New Zealand |
| 11.4.6. Rest of Asia-Pacific |
| 11.5. Asia-Pacific Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029 |
| 11.6. Asia-Pacific Promotional Packaging Market Dynamics Trends |
| 12. Latin America Promotional Packaging Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 12.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.1.1. Paper |
| 12.1.2. Form |
| 12.1.3. Plastic |
| 12.1.4. Glass |
| 12.1.5. Metal |
| 12.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.2.1. Food & Beverages |
| 12.2.2. Personal care |
| 12.2.3. Pharmaceuticals |
| 12.2.4. Electronics |
| 12.2.5. Automotive |
| 12.2.6. Others |
| 12.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.3.1. Hypermarket |
| 12.3.2. Supermarket |
| 12.3.3. Departmental stores |
| 12.3.4. Speciality stores |
| 12.3.5. Convenience Store |
| 12.3.6. Others |
| 12.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 12.4.1. Brazil |
| 12.4.2. Mexico |
| 12.4.3. Rest of Latin America |
| 12.5. Latin America Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029 |
| 12.6. Latin America Promotional Packaging Market Dynamics Trends |
| 13. Middle East and Africa Promotional Packaging Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031 (Revenue, USD Mn) |
| 13.1. Material Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.1.1. Paper |
| 13.1.2. Form |
| 13.1.3. Plastic |
| 13.1.4. Glass |
| 13.1.5. Metal |
| 13.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.2.1. Food & Beverages |
| 13.2.2. Personal care |
| 13.2.3. Pharmaceuticals |
| 13.2.4. Electronics |
| 13.2.5. Automotive |
| 13.2.6. Others |
| 13.3. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.3.1. Hypermarket |
| 13.3.2. Supermarket |
| 13.3.3. Departmental stores |
| 13.3.4. Speciality stores |
| 13.3.5. Convenience Store |
| 13.3.6. Others |
| 13.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 13.4.1. Gulf Cooperation Council (GCC) Countries |
| 13.4.2. South Africa |
| 13.4.3. Rest of MEA |
| 13.5. MEA Promotional Packaging Market - Opportunity Analysis Index, By Material, Application, End User, and Country, 2023 - 2029 |
| 13.6. MEA Promotional Packaging Market Dynamics Trends |
| 14. Competition Landscape |
| 14.1. Strategic Dashboard of Top Market Players |
| 14.2. Company Profiles (Introduction, Financial Analysis, Key Materials, Key Developments, Strategies, and SWOT Analysis) |
| 14.2.1. DS Smith |
| 14.2.2. FFR Merchandising Felbro, Inc. |
| 14.2.3. Georgia-Pacific LLC |
| 14.2.4. International Paper |
| 14.2.5. Menasha Packaging Company, LLC |
| 14.2.6. Smurfit Kappa Display |
| 14.2.7. Sonoco Products Company |
| 14.2.8. WestRock Company |
| 15. Research Methodology |
| 16. Key Assumptions and Acronyms |
Key Market Players
Author
Prem Kumar with profound experience and sound knowledge across a wide range of market forecasting methods, demand forecasting, and pricing analysis, I am able to make precise projections. I have extensive practical knowledge in Time Series Analysis (TSA), Simple Linear Regression (SLR), Multiple Linear Regression (MLR), Seasonality & Trend Forecasting, and Forecasting Models for New Products, among others. Additionally, I have hands-on experience with tools such as Power BI and SQL. I am highly committed, self-motivated, and possess a strong entrepreneurial spirit. Over the past 8 years, my team and I have built a robust clientele in various sectors, including Packaging, Pharma, Medical Devices, Oil & Gas, and Chemicals & Materials. We have provided a wide range of services, from management consulting to market forecasting and survey-related projects. I am particularly proud to have provided consulting services to one of the industry’s leading COVID-19 vaccine manufacturers for a packaging-related project. In the packaging space, I have served clients across a range of segments, including packaging printing, consumer packaging, flexible packaging, rigid packaging, and pharmaceutical packaging, to name a few. I deeply appreciate the efforts of my team and am grateful to our clients for their continued trust.