Protein Powder Market was valued at USD 11,374 million in 2022 and is expected to reach USD 20,925.5 million in 2029, growing at a 7.8% CAGR from 2023 to 2029. Protein powders are the basis of our body muscles. Though a sufficient quantity of it always needs for the proper well-being of the body still, the requirement of protein in muscle development is hyper-popular, which contributed to the sports nutrition segment acquiring most of the protein powder market. Moreover, the recent addition of amino acid-based energy drinks is further expected to hold the consistency of market share by the sports nutrition segment. According to recommendations of the Food and Drug Administration (FDA), protein is the most important macronutrient required by our body system to maintain proper health as it is literally a part of every cell in our body and is an integral part of the proper functioning of our organ system. It is also famously called the building block of our body as it is the primary requirement for the repair and new formation of cells in the tissue systems of our body. In addition, protein powders are extensively popular among youths, it is good to fulfill all the protein needs from diet these are the major factor that drives the market. The continuous development in protein powder formulation for specific needs, sports, and nutrition are extensively growing industry, younger players gain more distribution globally. Furthermore, in order to be more inclusive rather than exclusive, several general sports nutrition businesses have promoted particular products' worth and benefits for consumers consequence of lucrative opportunities in the market. Malpractice and non-compliance hinder market growth, recently regulatory authorities banned protein supplements of different brands on the ground of non-compliance with GMP, false labeling, mixing of unwanted substances, etc.

Protein Powder Market Key Developments:
In November 2022, Max Protein launched Tastiest Plant Protein Powder in India, this plant-based protein made with 7 grains that offer 22 grams of clean protein per serving of 50gm and a unique formulation of enzyme and probiotic that helps increase digestion and protein absorption.

In March 2022, MusclePharm Corporation announced it will be expanding into the ready-to-drink protein category with the launch of its new whey protein drink line in the summer of 2022. The new high protein beverage line will be marketed under the leading MusclePharm brand and will contain over 20g of protein, be sugar-free, and will be available in multiple flavors.