Protein Supplements Market Size, Share, Growth, Trends, and Global Industry Analysis: By Source (Animal, Plant), By Application (Sports Nutrition, Functional Food), By Raw Materials (Casein, Egg Protein, Soy Protein, Whey Protein, Others), By Product Form (Protein Powders, RTD, Protein Bars, Others) By Distribution Channel (Supermarket, Nutrition Store, Online Stores, Others), and Region Forecast 2020-2031

Protein Supplements Market size was valued at US$ 19.9 billion in 2024 and is expected to reach US$ 37.2 billion by 2031, growing at a significant CAGR of 9.30% from 2025-2031. Protein supplements are flavored dietary supplements added to diet without food consumption. Proteins are fundamental components of all living organisms. These are essential for the proper functioning, growth, and repair of the living organism's tissue. An increase in health consciousness among the people, and a surge in fitness centers is expected to drive the Market. The soaring obesity rates are indicating the demand for protein supplements.

The industry is gaining traction due to rising health awareness and an increase in the number of fitness facilities around the world. Over the forecast period, rising product popularity among millennials, combined with their desire to improve their health through a well-balanced diet, is likely to drive up demand for protein supplements. Because of changing lifestyles, people are becoming more reliant on supplements to meet their daily nutritional needs, which is likely to drive product demand even higher. North America, led by the United States, was the largest regional market in 2020.

Proteins derived from animal sources are becoming more expensive, prompting producers to seek out cheaper alternatives. Plant-based sources, including as soy, canola, rice, wheat, and pea, are, on the other hand, becoming more popular as supplements. Various companies are exploring new prospects by valorizing components to improve the nutritional value of their products or creating new applications for vicelin, globulins, prolamins, and albumins, among other proteins.