Global Push Notifications Service Market Size, Share, Growth, Trends, and Global Industry Analysis: By Services (Professional Services and Managed Services), By Mode of Delivery (Cloud-Based and On-Premises), By Organization Size (Large Organization and Small and medium Organization), By Industry (BFSI, Retail, Government and Public Sector, Manufacturing, Healthcare, Education, Energy and Utilities, and Others), and Region Forecast 2019-2030

Push Notifications Service Market size was valued at US$ 2,945.6 million in 2023 and is anticipated to grow at a CAGR of 12.3% from 2024-2030. Push notifications service is a platform that enables app owners to send information to their app users’ devices through push notifications. This service is widely used in digital marketing and helps businesses and app developers to interact with consumers directly.

The increasing demand for digital solutions in the commercial sectors is a significant driver for the revenues of the market. As the e-commerce and online retail sectors surge, the demand for platforms or applications that increase customer engagement rises. The push notification services serve as an excellent solution to retain customers. The push notifications, which are small clickable pop-up messages, appear on the screens of web users, regardless of the browsers they're on or the devices they're using. For instance, these notifications send information to the customers regarding the availability of new products, discounts, sales, order updates, and others, which ultimately increases customer engagement. In addition, the rising usage of mobile app users is another key driver for the increased sales of push notifications service. As the number of mobile app users surges, the demand for customer engagement solutions including, push notification services, increases. Companies are using push notifications to reach new customers, retarget inactive customers, remind customers about their eCommerce business, and retain customers. Push notifications can appear on a lock screen or in the top section of a mobile device, unlike in-app messages, which ultimately increases the customer's engagement and conversion rate. Therefore, this rising use of push notification services by the companies in turn impacts the revenues of this market.

However, the lack of awareness about the push notification services in small enterprises stands as a potential restraint to market growth. Meanwhile, the increase in the digitalization trend and rising use of mobile phones across the globe can create significant opportunities for the growth of the market over the forecasted years. The key players in the market are further contributing to the development of the market by announcing launches, collaborations, and acquisitions. For example, in September 2022, Push Protocol, previously Ethereum Push Notification Service (EPNS), has launched on Polygon, enabling seamless, web3-native communication to the thousands of Polygon dApps and hundreds of thousands of active users.

Key Developments

• In October 2018, Stirista acquired Push Notification Company PushWizard, to expand its service offerings.
• In October 2022, Awesome Motive acquired Push Notification Platform PushEngage to expand its service portfolio.