Description

The Global Sports Nutrition Market size was estimated at USD 12.1 Bn in 2021, growing at a CAGR of 11.8 % during the forecast period 2021-2027. Nutrition and diet regards to improve athletic performance is called as sport nutrition. It is enriched with nutrients like vitamins & minerals and organic substances which consist of proteins, fats, and carbohydrates. Energy drinks, sports drinks, sports food and supplements are sport nutrition products developed for bodybuilders, athletes and sports persons to enhance the health, muscle power and improve performance. The vital role is to replenish the water level in body. This Market is anticipated to grow at a significant rate during the forecast period due to surge in demand for sports nutrition from sportspersons and athletes. Rising competition among players due to new entrants, consumer inclination towards innovative products with additional nutritional benefits, availability of new flavours is expected to increase market share. Market players are focused on new product developments, acquisitions and mergers, agreements and collaborations, partnerships in order to strengthen their presence in the market. For instance, Pepsico reformulated its existing products in sports nutrition by reducing salt, fat and sugar content, Nestle India has launched MILO READY TO DRINK for kids and Garden of Life entered into sports nutrition market by launching Garden of Life SPORT.

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