Spray Tanning Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Low Volume Low Pressure (LVLP)and High-Volume High Pressure (HVLP)), By Type (Consumer Level and Professional Level), By Application (Salon Use and Personal Use), and Region Forecast 2019-2030

Spray Tanning Market size was valued at USD 1,275.3 million in 2023 and is expected to grow at a CAGR of 5.7% over the forecast year to reach USD 1,879.9 million in 2030. Spray tanning is one of the forms of self-tanning, or sunless tanning. It involves spraying a fine mist all over your body, which contains Dihydroxyacetone, an ingredient that reacts with the chemistry of your skin to make it tan, or bronze. The growth of the spray tanning market is driven by several key factors such as comprise high awareness among consumers about the harmful effects of UV exposure and a growing preference for sunless tanning solutions.

According to a 2024 market report, the global spray tanning market is expected to increase at around 8 percent compounded annual growth rate over the next five years. That is further pushed by improvement in spray tanning technology allied with the introduction of more natural-looking and highly customized formulations. Market restraints a high cost of professional spray tanning compared to at-home sprays, and fears connected to the security of certain tanning solutions along with a need for regular maintenance and potential uneven application that may deter consumers from spray tans. 

Market opportunities include increasing DIY spray tanning products at a faster rate. Convenience of use and high-quality salon results that recent innovations in the at-home spray tanning kits create expanded market reach. There is a trend toward personal, customized tanning solutions and advancement of spray technology, including the development of mist-free and more rapid-drying formulas. Consumers are also significantly influenced by social media and beauty influencers, which has led to demand for spray tanning as part of broader beauty and wellness practices. Demand for eco-friendly and sustainable tanning products in 2024 will be high, following the broader consumer trends of becoming more environmentally conscious. Overall, the spray tanning market is likely to grow significantly, as innovation in product offerings along with the changing preferences of consumers and increased focus on sunless tanning solutions continue to speed up growth.

Spray Tanning Market Key Developments:

• In August 2024: St. Tropez released its new range of "Self-Tan Express" spray tanning. It had a rapid development formula, ensuring users achieve the desired tan within a short period, from 1 to 3 hours, thus satisfying the huge demand for fast and bespoke sunless tanning solutions.
• In June 2024: The latest release from Bondi Sands has come in the form of its newest "Pure Self Tan" line, which emphasizes natural ingredients. Thus, Bondi Sands is responding to consumer demand for organic products free from synthetically man-made chemicals, while aligning with the growing demands for environmentally friendly and gentle-to-skin products.