Stoma/Ostomy Care Products Market: By Product Type (Bags/Pouches, Skin Barriers/Protective Barriers, Adhesives & Seals, and Other Accessories), By Surgery Type (Colostomy, Ileostomy, and Urostomy), By End User (Hospitals, Home Care Settings, and Ambulatory Surgical Centers), and Geography

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Stoma/Ostomy Care Products Market size was valued at USD 3,628.4 million in 2023 projected to reach USD 5,105.5 million by 2030 and is poised to grow at 5.0% CAGR from 2024-2030. The stoma/ostomy care products market encompasses the production, distribution, and sale of devices and accessories used by individuals who have undergone ostomy surgery. These products are essential for managing bodily waste for patients with colostomies, ileostomies, or urostomies. Market growth is primarily driven by an increasing prevalence of colorectal cancer, inflammatory bowel diseases (IBD), and bladder cancer, which often necessitate ostomy procedures.

According to the World Health Organization, colorectal cancer is the third most common cancer globally, with nearly 1.93 million new cases diagnosed in 2020. Additionally, the rising geriatric population contributes to market expansion, with the United Nations estimating that by 2050, one in six people worldwide will be over age 65, up from one in 11 in 2019. However, the market faces challenges such as the social stigma associated with ostomies and the lack of reimbursement policies in developing countries. The COVID-19 pandemic initially disrupted supply chains and elective surgeries but also highlighted the importance of home-based care, potentially boosting the demand for ostomy products in home care settings.

Stoma/Ostomy Care Products Market Key Developments:
  • In March 2023, Coloplast A/S launched its new SenSura Mio Concave product line, designed specifically for users with outward areas around the stoma, offering improved fit and leak protection.
  • In January 2022, ConvaTec Group Plc acquired Triad Life Sciences, strengthening its position in advanced wound care and complementing its ostomy care portfolio.

Stoma/Ostomy Care Products Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

5.0%

Largest Market

Asia Pacific

Fastest Growing Market

North America

Stoma/Ostomy Care Products Market Dynamics

The stoma/ostomy care products market is driven by technological advancements in product design and materials. Manufacturers are focusing on developing skin-friendly adhesives, odour-control features, and more discreet profiles to improve patient comfort and quality of life. For instance, the introduction of convex and moldable skin barriers has significantly reduced the incidence of peristomal skin complications. The European Association for Ostomy Supplies (EAOS) reports that modern ostomy products have reduced the rate of peristomal skin complications from 75% to about 45% over the past decade. Moreover, the growing awareness about ostomy care and support from patient advocacy groups are contributing to market growth. The United Ostomy Associations of America (UOAA) estimates that there are currently about 725,000 to 1 million people living with ostomies in the United States alone. However, the high cost of ostomy products and limited access to specialized care in developing regions pose significant challenges to market expansion. The psychological impact of ostomy surgery on patients' self-esteem and body image also influences product development and market strategies, with manufacturers increasingly focusing on discreet and customizable solutions.

Stoma/Ostomy Care Products Market Segmentation

By Product type

  • Bags/Pouches
  • Skin Barriers/Protective Barriers
  • Adhesives & Seals
  • Other Accessories

By Surgery Type

  • Colostomy
  • Ileostomy
  • Urostomy

By End User

  • Hospitals
  • Home Care Settings
  • Ambulatory Surgical Centers

Geography

  • North America
  • Europe
  • The Asia Pacific
  • Latin America
  • MEA

Frequently Asked Questions

The global Stoma/ostomy care products market size was valued at USD 3,628.4 million in 2023 and is projected to grow at 5.0% CAGR over the forecast years to reach USD 5,105.5 million by 2030.

North America accounts for the highest rate of growth in the stoma/ostomy care products market.

The leading players in the stoma/ostomy care products market include Coloplast A/S, ConvaTec Group Plc, Hollister Incorporated, B. Braun Melsungen AG, and ALCARE Co., Ltd., among others.

North America dominates the market due to the high prevalence of IBD and colorectal cancer, advanced healthcare infrastructure, and favorable reimbursement policies in the region.

While North America and Europe currently lead the market, the Asia-Pacific region is expected to witness the highest growth rate during the forecast period.

Key Features of the Report

  • The stoma/ostomy care products market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030).
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies.
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market.
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market.
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenarios.
1.Executive Summary
2.Global Stoma/Ostomy Care Products Market Introduction 
2.1.Global Stoma/Ostomy Care Products Market  - Taxonomy
2.2.Global Stoma/Ostomy Care Products Market  - Definitions
2.2.1.Product type
2.2.2.Surgery Type
2.2.3.End User
2.2.4.Region
3.Global Stoma/Ostomy Care Products Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Stoma/Ostomy Care Products Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Stoma/Ostomy Care Products Market  By Product type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Bags/Pouches
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Skin Barriers/Protective Barriers
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Adhesives & Seals
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Other Accessories
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
6.Global Stoma/Ostomy Care Products Market  By Surgery Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Colostomy
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Ileostomy
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Urostomy
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
7.Global Stoma/Ostomy Care Products Market  By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Hospitals
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Home Care Settings
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Ambulatory Surgical Centers
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
8.Global Stoma/Ostomy Care Products Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9.North America Stoma/Ostomy Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. Product type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Bags/Pouches
9.1.2.Skin Barriers/Protective Barriers
9.1.3.Adhesives & Seals
9.1.4.Other Accessories
9.2.  Surgery Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Colostomy
9.2.2.Ileostomy
9.2.3.Urostomy
9.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Hospitals
9.3.2.Home Care Settings
9.3.3.Ambulatory Surgical Centers
9.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10.Europe Stoma/Ostomy Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Product type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Bags/Pouches
10.1.2.Skin Barriers/Protective Barriers
10.1.3.Adhesives & Seals
10.1.4.Other Accessories
10.2.  Surgery Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Colostomy
10.2.2.Ileostomy
10.2.3.Urostomy
10.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Hospitals
10.3.2.Home Care Settings
10.3.3.Ambulatory Surgical Centers
10.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
11.Asia Pacific (APAC) Stoma/Ostomy Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Product type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Bags/Pouches
11.1.2.Skin Barriers/Protective Barriers
11.1.3.Adhesives & Seals
11.1.4.Other Accessories
11.2.  Surgery Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Colostomy
11.2.2.Ileostomy
11.2.3.Urostomy
11.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Hospitals
11.3.2.Home Care Settings
11.3.3.Ambulatory Surgical Centers
11.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12.Middle East and Africa (MEA) Stoma/Ostomy Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Product type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Bags/Pouches
12.1.2.Skin Barriers/Protective Barriers
12.1.3.Adhesives & Seals
12.1.4.Other Accessories
12.2.  Surgery Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Colostomy
12.2.2.Ileostomy
12.2.3.Urostomy
12.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Hospitals
12.3.2.Home Care Settings
12.3.3.Ambulatory Surgical Centers
12.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13.Latin America Stoma/Ostomy Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Product type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Bags/Pouches
13.1.2.Skin Barriers/Protective Barriers
13.1.3.Adhesives & Seals
13.1.4.Other Accessories
13.2.  Surgery Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Colostomy
13.2.2.Ileostomy
13.2.3.Urostomy
13.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Hospitals
13.3.2.Home Care Settings
13.3.3.Ambulatory Surgical Centers
13.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Coloplast A/S
14.2.2.ConvaTec Group Plc
14.2.3.Hollister Incorporated
14.2.4.Braun Melsungen AG
14.2.5.ALCARE Co., Ltd.
14.2.6.Welland Medical Limited
14.2.7.Marlen Manufacturing & Development Company
14.2.8.Nu-Hope Laboratories, Inc.
14.2.9.Perma-Type Company Inc.
14.2.10.Salts Healthcare Ltd.
15. Research Methodology 
16. Appendix and Abbreviations 
  • Coloplast A/S
  • ConvaTec Group Plc
  • Hollister Incorporated
  • Braun Melsungen AG
  • ALCARE Co., Ltd.
  • Welland Medical Limited
  • Marlen Manufacturing & Development Company
  • Nu-Hope Laboratories, Inc.
  • Perma-Type Company Inc.
  • Salts Healthcare Ltd.

Adjacent Markets