Download Free Sample
Author
Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of expe.....
Super Premium Whiskey Market: By Product Type, By Distribution Channel and Geography
Super Premium Whiskey Market: By Product Type, By Distribution Channel and Geography
Super Premium Whiskey Market is expected to have significant growth during the forecast period. High-end whisky goods that are distinguished by their superior quality, exclusivity, and higher price point are referred to as super-premium whisky. These whiskies are made with care, using longer aging times, uncommon or premium ingredients, and handcrafted techniques that set them apart from mass-produced products. Usually, they are aimed at collectors and connoisseurs who are prepared to shell out more money for excellent taste and reputation.
There is a rising trend among consumers, particularly in emerging markets, to indulge in luxury products as a status symbol. The increasing disposable income, especially in countries like China and India, fuels this demand. Additionally, the emphasis on artisanal production methods and the rich history associated with many whiskey brands attract consumers who appreciate quality and tradition. In the United States, sales of super-premium-priced Irish whiskey increased by 165% from 2015 to 2021.
However, the elevated price point of super premium whiskeys limits their affordability to a niche segment, which may restrict market growth. Also, stringent regulations around alcohol production and distribution in various countries can hinder market expansion.
Furthermore, as more people acquire a taste for high-end goods, so the market is expected to open up. Online retail is one such way through which this wider audience of international consumers who may or may not have access to these products locally can be reached.
Study Period
2024-2030Base Year
2023CAGR
N/ALargest Market
North-AmericaFastest Growing Market
Asia-Pacific
The single most influential factor driving the super-premium whiskey market is the continuous premiumization trend of consumers seeking more upmarket products with a unique story or heritage. With the rising disposable incomes of the middle classes, particularly in emerging markets, there is growing interest in luxury products, including premium spirits. Indeed, this is a trend supported by government data showing that in markets including the U.S. and Europe, premium and super-premium spirits have consistently outsold their less-expensive brethren.
According to the Distilled Spirit Council of the United States, the Indigenous spirit of America has had a comeback in the last few years. By 2023, more than 31 million 9-liter cases of American whisky were sold in the country in 2003, a 132% increase, bringing in close to $5.3 billion for distillers.
High-end, premium, and super-premium companies have fuelled growth since 2003, reflecting Americans' growing interest in luxury goods. Super-premium revenue increased by 2,150%, while high-end and premium revenue increased by 274%.
The Super Premium Whisky market is currently being led by North America, specifically the United States. Numerous factors contribute to this dominance:
There are plenty of wealthy Americans who are prepared to spend money on upscale products. North American whisky culture is deeply ingrained, with a long history of producing rye and bourbon whisky. The elevated reputation of ultra-premium whisky might be attributed to the inventive marketing methods employed by American manufacturers. Additionally, total U.S. spirits exports reached a record $2.2 billion, up 8% compared to last year. Asia-Pacific and Europe are emerging market, driven by increasing urbanization, rising disposable incomes, and a growing appreciation for luxury goods.
Latin America
Europe
Asia Pacific
Middle East
North America
|
Report Benchmarks |
Details |
|
Report Study Period |
2024-2030 |
|
By Product Type |
|
|
By Distribution Channel |
|
|
By Region |
|
Download Free Sample Report
Super premium whiskey is characterized by its high quality, exclusivity, and higher price point, often involving longer aging periods and rare ingredients.
The premiumization trend, growing consumer demand for luxury goods, and the emphasis on craftsmanship and brand heritage.
North America, particularly the U.S., is the leading region due to high disposable incomes, cultural preferences, and innovative marketing strategies.
The main challenges include the high cost of products, regulatory challenges, and competition from other premium spirits.
| 1.Executive Summary |
| 2.Global Super Premium Whiskey Market Introduction |
| 2.1.Global Super Premium Whiskey Market - Taxonomy |
| 2.2.Global Super Premium Whiskey Market - Definitions |
| 2.2.1.Product Type |
| 2.2.2.Distribution Channel |
| 2.2.3.Region |
| 3.Global Super Premium Whiskey Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Super Premium Whiskey Market Analysis 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Super Premium Whiskey Market By Product Type 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. Irish Whiskey |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Scotch Whisky |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. American Whiskey |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Canadian Whisky |
| 5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 5.5. Japanese Whisky |
| 5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.5.3. Market Opportunity Analysis |
| 5.6. Rye Whiskey |
| 5.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.6.3. Market Opportunity Analysis |
| 5.7. Others |
| 5.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.7.3. Market Opportunity Analysis |
| 6.Global Super Premium Whiskey Market By Distribution Channel 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Off-Trade |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. On-Trade |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 7.Global Super Premium Whiskey Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. North America |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Europe |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Asia Pacific (APAC) |
| 7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Middle East and Africa (MEA) |
| 7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 7.5. Latin America |
| 7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.5.3. Market Opportunity Analysis |
| 8.North America Super Premium Whiskey Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 8.1.1.Irish Whiskey |
| 8.1.2.Scotch Whisky |
| 8.1.3.American Whiskey |
| 8.1.4.Canadian Whisky |
| 8.1.5.Japanese Whisky |
| 8.1.6.Rye Whiskey |
| 8.1.7.Others |
| 8.2. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 8.2.1.Off-Trade |
| 8.2.2.On-Trade |
| 8.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 8.3.1.United States of America (USA) |
| 8.3.2.Canada |
| 9.Europe Super Premium Whiskey Market 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1.Irish Whiskey |
| 9.1.2.Scotch Whisky |
| 9.1.3.American Whiskey |
| 9.1.4.Canadian Whisky |
| 9.1.5.Japanese Whisky |
| 9.1.6.Rye Whiskey |
| 9.1.7.Others |
| 9.2. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1.Off-Trade |
| 9.2.2.On-Trade |
| 9.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.3.1.Germany |
| 9.3.2.France |
| 9.3.3.Italy |
| 9.3.4.United Kingdom (UK) |
| 9.3.5.Spain |
| 10.Asia Pacific (APAC) Super Premium Whiskey Market 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Irish Whiskey |
| 10.1.2.Scotch Whisky |
| 10.1.3.American Whiskey |
| 10.1.4.Canadian Whisky |
| 10.1.5.Japanese Whisky |
| 10.1.6.Rye Whiskey |
| 10.1.7.Others |
| 10.2. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Off-Trade |
| 10.2.2.On-Trade |
| 10.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.China |
| 10.3.2.India |
| 10.3.3.Australia and New Zealand (ANZ) |
| 10.3.4.Japan |
| 10.3.5.Rest of APAC |
| 11.Middle East and Africa (MEA) Super Premium Whiskey Market 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Irish Whiskey |
| 11.1.2.Scotch Whisky |
| 11.1.3.American Whiskey |
| 11.1.4.Canadian Whisky |
| 11.1.5.Japanese Whisky |
| 11.1.6.Rye Whiskey |
| 11.1.7.Others |
| 11.2. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Off-Trade |
| 11.2.2.On-Trade |
| 11.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.GCC Countries |
| 11.3.2.South Africa |
| 11.3.3.Rest of MEA |
| 12.Latin America Super Premium Whiskey Market 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Irish Whiskey |
| 12.1.2.Scotch Whisky |
| 12.1.3.American Whiskey |
| 12.1.4.Canadian Whisky |
| 12.1.5.Japanese Whisky |
| 12.1.6.Rye Whiskey |
| 12.1.7.Others |
| 12.2. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Off-Trade |
| 12.2.2.On-Trade |
| 12.3. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Brazil |
| 12.3.2.Mexico |
| 12.3.3.Rest of LA |
| 13. Competition Landscape |
| 13.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 13.2.1.Allagash Brewing Company |
| 13.2.2.Beam Suntory, Inc. |
| 13.2.3.Brown–Forman Corporation |
| 13.2.4.Brick Brewing Company |
| 13.2.5.Bacardi |
| 13.2.6.Heaven Hill |
| 13.2.7.Sazerac |
| 13.2.8.Uncle Nearest |
| 13.2.9.Pernod Ricard |
| 13.2.10.The Edrington Group |
| 13.2.11.William Grant & Sons |
| 14. Research Methodology |
| 15. Appendix and Abbreviations |
Key Market Players
Author
Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of experience in the field of market research. Sravani is adept at creating competitive evaluations, precise market estimations, and market projections, emphasizing the food and beverage and information and communication technology (ICT) industries. Her areas of competence are identifying important players, projecting market trends, and assessing the potential for industry growth. She applies a strong analytical approach to provide precise market estimates and thorough industry analysis, empowering organizations to make data-driven decisions. Sravani's estimating and forecasting abilities are essential for businesses to take advantage of new opportunities and effectively manage dynamic market environments.