Switzerland Tobacco Market: By Product (Cigarettes, Cigars and Cigarillos, Smoking Tobacco, Smokeless Tobacco, E-Vapour Products, Open Vaping Systems, Heated Tobacco Products, Tobacco Free Oral Nicotine, NRT Smoking Cessation Aids), By Distribution Channel (Offline, Online) and Country

Switzerland Tobacco Market size was valued at US$ 5.7 billion in 2023 and is projected to grow at a CAGR of 2.3% from 2024-2030 . Highly concentrated tobacco industries, production of various tobacco products, technological innovations by market leaders, rapid adoption of E-cigarettes & heated tobacco products, and disposable products, gaining popularity for alternative nicotine products among smoking population are the major factors expected to drive the market over the forecast period. However, rising smoking related non-communicable diseases, awareness on preventable deaths with smoking, implementation of efficient ways to reduce tobacco consumption by increasing prices, taxes, and adoption of strict regulations on marketing/branding practices with teenagers are the major factors expected to hamper the growth of market over the forecast period. Cigarettes segment accounts to have largest market share in market.

However, the cigarettes segment has been witnessed slow growth in recent periods owing to decreasing consumption of smokes among population. But, availability of various cigarettes in the market by global heads, new product developments to attract the smokers, most lax rules on smoking, weakest control policies and regulations are few major factors expected to create a huge market opportunity for Cigarettes segment in the market over the forecast period.

Technological Advancements and impact on Switzerland Tobacco Market:

• E-cigarettes are not covered by the current federal law protecting against passive smoking. Swiss medic authorization is required for the sale of e-cigarettes in Switzerland that make therapeutic claims, such as helping people quit smoking.
• Nicotine-containing e-cigarettes are not marketed in Switzerland due to strict food regulations, specifically Art. 61 of the Ordinance on Foods and Commodities (LGV) until 2018. But they were imported for personal use in that period. But as of April 24, 2018, e-cigarettes from the EU or EEA that contain nicotine may also be sold in Switzerland.
• Market leaders are investing billion dollars to develop smoke free products for their customers. For instance, in order to create a smoke-free future, Philip Morris International (PMI), a major global tobacco firm, is expanding its portfolio over time to include products unrelated to tobacco and nicotine.
• Synthetically produced nicotine salts were also adopted by the first Puff Bar (Disposable ENDs) put on the Swiss market in 2020 and has led to hundreds of copycat brands.
• According to recent research, different e-liquids contain different ratios of R-nicotine and S-nicotine, exposing users to higher levels of R-nicotine or lower levels of S-nicotine than they are used to. The precise physiological mechanisms of varying R-nicotine and S-nicotine ratios, as well as nicotine salts, are currently unknown, raising public health concerns about the long-term health risks of consumption. 

Key Developments

• In Jan 2023, PMI announced an agreement to extend its collaboration with KT&G. The agreement enables company to continue commercializing KT&G’s innovative smoke-free products on an exclusive basis worldwide outside South Korea.
• In Nov 2022, Philip Morris International Inc. (PMI) announced the launch of its latest heat-not-burn tobacco heating system, BONDS by IQOS with its accompanying specially designed tobacco sticks, BLENDS
• In July 2022, British American Tobacco launches glo™ hyper X2, the newest, state-of-the-art addition to BAT’s multi-category portfolio, offering the industry’s widest choice of scientifically substantiated, less risky Products
• In August 2021, Japan Tobacco inc. launched Ploom X, its next generation heated tobacco device. The device, which will be launched across key markets after Japan, was jointly developed by JT in Japan and JT International