Tax Preparation Services Market: By Service Type, By Provider, By Channel, By End-user, and Geography
Tax Preparation Services Market: By Service Type, By Provider, By Channel, By End-user, and Geography
Tax Preparation Services Market size was valued at US$ 43,982.1 million in 2023 and is poised to grow at a CAGR of 5.9% from 2024 to 2030. Tax preparation services are essential for ensuring compliance with complex tax laws, maximizing deductions, and minimizing liabilities across various taxpayer segments. Estate and trust tax preparation, though a niche segment, is growing steadily due to increasing wealth transfer activities and complex inheritance scenarios. The increasing complexity of tax codes, growing awareness of the importance of accurate tax filing, and the rise of gig economy workers are driving the tax preparation services market across all segments. The gig economy, estimated to include over 36% of U.S. workers in 2023, has created a new class of taxpayers with unique needs, boosting demand for specialized tax services. Additionally, the shift towards digital tax filing and the integration of artificial intelligence and machine learning in tax software are reshaping the industry, improving accuracy and efficiency while also creating new challenges for traditional service providers.
Technological advancements such as cloud-based tax preparation platforms, automated data entry systems, and predictive analytics for tax planning are contributing to market growth by improving service delivery and expanding the range of offerings. However, challenges such as the availability of free filing options for simple returns and the increasing sophistication of do-it-yourself tax software may impact market growth, particularly in the individual tax preparation segment. The IRS Free File program, which allows taxpayers with adjusted gross incomes below a certain threshold to file federal taxes for free, served approximately 4.2 million taxpayers in 2022. The North American region, particularly the United States, dominates the global tax preparation services market due to its complex tax code and large taxpayer base. The U.S. tax code, exceeding 70,000 pages, creates a robust demand for professional tax services. However, emerging economies in the Asia Pacific region are expected to show the fastest growth during the forecast period, driven by increasing tax compliance requirements, a growing middle class, and the formalization of small businesses.
In 2023, Intuit, the maker of TurboTax, enhanced its AI-powered tax preparation assistant, featuring:
Study Period
2024-2030Base Year
2023CAGR
5.9%Largest Market
North AmericaFastest Growing Market
Asia Pacific
The exponential growth in tax code complexity, with the U.S. tax code exceeding 70,000 pages, is a significant driver for the tax preparation services market across all segments. This complexity often necessitates professional assistance, even for relatively straightforward tax situations. The business tax preparation segment continues to grow, driven by the increasing number of small businesses and startups. In the U.S. alone, there were approximately 33.2 million small businesses as of 2023, many of which require professional tax assistance due to limited in-house financial expertise. Large enterprises, while fewer in number, generate significant revenue for the tax preparation services market due to the complexity of their tax situations, often involving multiple jurisdictions and intricate corporate structures. However, the market faces challenges from the increasing sophistication of do-it-yourself tax software. The global tax management software market is expected to reach XX billion by 2027, potentially impacting the growth of traditional tax preparation services. These software solutions are becoming increasingly adept at handling complex tax situations, potentially reducing the need for professional services for some taxpayers.
Based on Region, the tax preparation services market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East and Africa. North America, particularly the United States, accounts for the largest share of the market, driven by its complex tax system and large taxpayer base. The Asia-Pacific region is anticipated to show the fastest growth during the forecast period, fueled by increasing tax compliance requirements in countries like India and China, and the growing middle class in these economies. The region's growth is further supported by the digitalization of tax systems, with countries like Australia implementing sophisticated electronic tax filing systems. In India, the implementation of the Goods and Services Tax (GST) in 2017 has created ongoing demand for tax preparation services as businesses navigate the new system.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 43,982.1 million |
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Market CAGR |
5.9% |
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By Service Type |
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By Provider |
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By Channel |
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By End Users |
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Tax Preparation Services Market was valued at US$ 43,982.1 million in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2030.
The Tax Preparation Services Market is segmented based on Service Type, Provider, Channel, End-user, and Geography.
The leading players in the global tax preparation services market are H&R Block, Intuit Inc. (TurboTax), Liberty Tax Service, Jackson Hewitt Tax Service, Ernst & Young (EY), Deloitte, PwC, KPMG, and others listed in the Competition Assessment section.
Historic years considered for the market study are 2019-2022, 2023 is considered as the base year for market estimation, and seven-year forecast is presented from 2024 – 2030.
| 1.Executive Summary |
| 2.Global Tax Preparation Services Market Introduction |
| 2.1.Global Tax Preparation Services Market - Taxonomy |
| 2.2.Global Tax Preparation Services Market - Definitions |
| 2.2.1.Service Type |
| 2.2.2.Provider |
| 2.2.3. End User |
| 2.2.4.Channel |
| 2.2.5.Region |
| 3.Global Tax Preparation Services Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Tax Preparation Services Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Tax Preparation Services Market By Service Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. Individual |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Business |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Estate & Trust |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 6.Global Tax Preparation Services Market By Provider, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Certified Public Accountants |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Enrolled Agents |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Tax Attorneys |
| 6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Others (Bookkeepers, Tax Preparation Chains |
| 6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 7.Global Tax Preparation Services Market By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. Individuals |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Small Businesses |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Large Enterprises |
| 7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Non-profits |
| 7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 8.Global Tax Preparation Services Market By Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. Online |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. In-person |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Hybrid |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 9.Global Tax Preparation Services Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. North America |
| 9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.1.3. Market Opportunity Analysis |
| 9.2. Europe |
| 9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.2.3. Market Opportunity Analysis |
| 9.3. Asia Pacific (APAC) |
| 9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.3.3. Market Opportunity Analysis |
| 9.4. Middle East and Africa (MEA) |
| 9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.4.3. Market Opportunity Analysis |
| 9.5. Latin America |
| 9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.5.3. Market Opportunity Analysis |
| 10.North America Tax Preparation Services Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Service Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Individual |
| 10.1.2.Business |
| 10.1.3.Estate & Trust |
| 10.2. Provider Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Certified Public Accountants |
| 10.2.2.Enrolled Agents |
| 10.2.3.Tax Attorneys |
| 10.2.4.Others (Bookkeepers, Tax Preparation Chains |
| 10.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Individuals |
| 10.3.2.Small Businesses |
| 10.3.3.Large Enterprises |
| 10.3.4.Non-profits |
| 10.4. Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Online |
| 10.4.2.In-person |
| 10.4.3.Hybrid |
| 10.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.5.1.United States of America (USA) |
| 10.5.2.Canada |
| 11.Europe Tax Preparation Services Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Service Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Individual |
| 11.1.2.Business |
| 11.1.3.Estate & Trust |
| 11.2. Provider Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Certified Public Accountants |
| 11.2.2.Enrolled Agents |
| 11.2.3.Tax Attorneys |
| 11.2.4.Others (Bookkeepers, Tax Preparation Chains |
| 11.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Individuals |
| 11.3.2.Small Businesses |
| 11.3.3.Large Enterprises |
| 11.3.4.Non-profits |
| 11.4. Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.Online |
| 11.4.2.In-person |
| 11.4.3.Hybrid |
| 11.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.5.1.Germany |
| 11.5.2.France |
| 11.5.3.Italy |
| 11.5.4.United Kingdom (UK) |
| 11.5.5.Spain |
| 12.Asia Pacific (APAC) Tax Preparation Services Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Service Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Individual |
| 12.1.2.Business |
| 12.1.3.Estate & Trust |
| 12.2. Provider Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Certified Public Accountants |
| 12.2.2.Enrolled Agents |
| 12.2.3.Tax Attorneys |
| 12.2.4.Others (Bookkeepers, Tax Preparation Chains |
| 12.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Individuals |
| 12.3.2.Small Businesses |
| 12.3.3.Large Enterprises |
| 12.3.4.Non-profits |
| 12.4. Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.Online |
| 12.4.2.In-person |
| 12.4.3.Hybrid |
| 12.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.5.1.China |
| 12.5.2.India |
| 12.5.3.Australia and New Zealand (ANZ) |
| 12.5.4.Japan |
| 12.5.5.Rest of APAC |
| 13.Middle East and Africa (MEA) Tax Preparation Services Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 13.1. Service Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Individual |
| 13.1.2.Business |
| 13.1.3.Estate & Trust |
| 13.2. Provider Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Certified Public Accountants |
| 13.2.2.Enrolled Agents |
| 13.2.3.Tax Attorneys |
| 13.2.4.Others (Bookkeepers, Tax Preparation Chains |
| 13.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Individuals |
| 13.3.2.Small Businesses |
| 13.3.3.Large Enterprises |
| 13.3.4.Non-profits |
| 13.4. Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Online |
| 13.4.2.In-person |
| 13.4.3.Hybrid |
| 13.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.5.1.GCC Countries |
| 13.5.2.South Africa |
| 13.5.3.Rest of MEA |
| 14.Latin America Tax Preparation Services Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 14.1. Service Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.1.1.Individual |
| 14.1.2.Business |
| 14.1.3.Estate & Trust |
| 14.2. Provider Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.2.1.Certified Public Accountants |
| 14.2.2.Enrolled Agents |
| 14.2.3.Tax Attorneys |
| 14.2.4.Others (Bookkeepers, Tax Preparation Chains |
| 14.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.3.1.Individuals |
| 14.3.2.Small Businesses |
| 14.3.3.Large Enterprises |
| 14.3.4.Non-profits |
| 14.4. Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.4.1.Online |
| 14.4.2.In-person |
| 14.4.3.Hybrid |
| 14.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.5.1.Brazil |
| 14.5.2.Mexico |
| 14.5.3.Rest of LA |
| 15. Competition Landscape |
| 15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 15.2.1.H&R Block |
| 15.2.2.Intuit Inc. (TurboTax) |
| 15.2.3.Liberty Tax Service |
| 15.2.4.Jackson Hewitt Tax Service |
| 15.2.5.Ernst & Young (EY) |
| 15.2.6.Deloitte |
| 15.2.7.PwC |
| 15.2.8.KPMG |
| 15.2.9.BDO |
| 15.2.10.Grant Thornton |
| 15.2.11.RSM US LLP |
| 15.2.12.Crowe LLP |
| 16. Research Methodology |
| 17. Appendix and Abbreviations |
Key Market Players
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