Texture Paint Market Size, Share, Growth, Trends, and Industry Analysis: By Texture Type (Premixed Texture Paint, Self Mixing Paint, Smooth Texture Paint, and Others), By Product Type (Interior, Exterior), By Application (Residential, Non-Residential, and Industrial), and Geography

Texture Paint Market size was valued at USD 13,506.3 Million in 2023 and is anticipated to grow at a CAGR of 4.8% over 2024-2030. Texture paint is a type of decorative paint that enhances the texture and dimension of interior and exterior surfaces. Unlike regular flat paint, it contains special additives or aggregates that create a textured surface, adding depth and character to walls and other surfaces. Homeowners and interior designers can use this type of paint to achieve unique and interesting looks for their spaces.  The high demand for texture paint is mainly due to its availability in various formulas, ability to withstand all weather conditions, and ability to prevent damage to walls from algae and fungus. The global texture paint market has experienced steady growth in recent years due to its rising popularity in interior decoration and architectural projects. Its unique ability to add texture, hide imperfections, and create visually appealing surfaces has made it a popular choice among consumers and professionals in the construction and design industries.

Moreover, the rise of do-it-yourself (DIY) home improvement projects has contributed to the popularity of texture paint. Furthermore, texture paint offers a wide range of options for customization, including various textures, patterns, and colors, which further create potential opportunities for further growth of the texture paint market. However, the texture paint are costly compared to regular paints, which pose a challenge for the adoption of texture paints, which might limit the growth of the texture paint market. Key manufacturers are continuously developing innovative texture paints expanding their production capacity to satisfy the increasing demand of consumers. For instance, in June 2022, AkzoNobel invested in a new production line for water-based texture paints at its Songjiang site in Shanghai, China, in order to increase capacity for producing more environmentally friendly goods.

Texture Paint Market Key Developments:

• In October 2019, Tnemec Company, Inc. purchased assets of Textured Coatings of America, Inc. for use on commercial, residential and Department of Transportation (DOT) projects.
• In December 2022, JK Cement purchased controlling stake in Acro Paints for Rs 153 crore.