Tissue Products Market: By Product Type, By Application, By Distribution Channel and By Geography
Tissue Products Market size was valued at US$ 69.5 billion in 2022 and is expected to reach US$ 103.9 billion by 2029 growing at a CAGR of 5.9% from 2023 to 2029. Tissue paper is a light weight paper which is one of the essential commodity in everyday life. It has wide range of properties which determines the quality of tissues such as porosity, tensile strength, absorption coarseness and tactility. Tissues are used at different places like restaurants, hotels, public places, personal use, and hospitals both in commercial and industrial ways. In April 2015, Kimberley-Clark launched green harvest tissue products which incorporated renewable plant based fibres such as bamboo and wheat straw. In May 2017, Kimberley-Clark launched two new products under its brand name Kleenex, namely Kleenex Ultra Soft Go Anywhere tissues and Kleenex Multicare tissues.
Study Period
2024-2030Base Year
2023CAGR
5.9%Largest Market
North AmericaFastest Growing Market
Europe
Increase in awareness regarding hygiene, especially in hotels and other food servicing centres is expected to create demand for tissue products. Furthermore, growing awareness about sanitation and hygiene in public places, development of innovative products, various government initiatives are expected to propel usage of tissues across the globe. Moreover, increase in pollution, rise in cleanliness in surroundings of home have boosted the use of facial tissues, sanitary napkins, toilet papers. However, lack of awareness regarding tissue products use will restrain the growth of tissue products market.
Report Benchmarks |
Details |
Report Study Period |
2024-2030 |
Market Size in 2022 |
US$ 69.5 billion |
Market Size in 2029 |
US$ 103.9 billion |
Market CAGR |
5.9% |
By Product Type |
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By Application |
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By Distribution Channel |
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The Tissue Products Market size was valued at US$ 69.5 billion in 2022
The Tissue Products Market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.
Europe is the fastest-growing for Tissue Products Market
1. Executive Summary |
2. Global Tissue Products Market Introduction |
2.1. Global Tissue Products Market Taxonomy |
2.2. Global Tissue Products Market Definitions |
2.2.1. Product Type |
2.2.2. Application |
2.2.3. Distribution Channel |
3. Global Tissue Products Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Global Tissue Products Market Dynamic Factors - Impact Analysis |
3.6. Global Tissue Products Market Competition Landscape |
4. Global Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 |
4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5. Global Tissue Products Market, By Product Type, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
5.1. Bath Tissue |
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Facial Tissue |
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Tissue Paper Towels |
5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Hard Wound Towels |
5.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Center Pull Towels |
5.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
5.6. Multifold Towels |
5.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
5.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.6.3. Market Opportunity Analysis |
5.7. Others |
5.7.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
5.7.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.7.3. Market Opportunity Analysis |
6. Global Tissue Products Market Forecast, By Application, 2018 - 2022 and Forecast, 2023 - 2029 |
6.1. Residential |
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Commercial |
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
7. Global Tissue Products Market Forecast, By Distribution Channel, 2018 - 2022 and Forecast, 2023 - 2029 |
7.1. Supermarkets and Hypermarkets |
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Departmenta Stores |
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. E-commerce |
7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Others |
7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
8. Global Tissue Products Market Forecast, By Region, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
8.1. North America |
8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia-Pacific |
8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Latin America |
8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Middle East and Africa |
8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
8.6. Global Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Region, 2023 - 2029 |
9. North America Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
9.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
9.1.1. Bath Tissue |
9.1.2. Facial Tissue |
9.1.3. Tissue Paper Towels |
9.1.4. Hard Wound Towels |
9.1.5. Center Pull Towels |
9.1.6. Multifold Towels |
9.1.7. Others |
9.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
9.2.1. Residential |
9.2.2. Commercial |
9.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
9.3.1. Supermarkets and Hypermarkets |
9.3.2. Departmenta Stores |
9.3.3. E-commerce |
9.3.4. Others |
9.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
9.4.1. USA |
9.4.2. Canada |
9.5. North America Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029 |
9.6. North America Tissue Products Market Dynamics Trends |
10. Europe Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
10.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
10.1.1. Bath Tissue |
10.1.2. Facial Tissue |
10.1.3. Tissue Paper Towels |
10.1.4. Hard Wound Towels |
10.1.5. Center Pull Towels |
10.1.6. Multifold Towels |
10.1.7. Others |
10.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.2.1. Residential |
10.2.2. Commercial |
10.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.3.1. Supermarkets and Hypermarkets |
10.3.2. Departmenta Stores |
10.3.3. E-commerce |
10.3.4. Others |
10.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
10.4.1. Germany |
10.4.2. UK |
10.4.3. France |
10.4.4. Spain |
10.4.5. Italy |
10.4.6. Russia |
10.4.7. Poland |
10.4.8. Rest of Europe |
10.5. Europe Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029 |
10.6. Europe Tissue Products Market Dynamics Trends |
11. Asia-Pacific Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
11.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
11.1.1. Bath Tissue |
11.1.2. Facial Tissue |
11.1.3. Tissue Paper Towels |
11.1.4. Hard Wound Towels |
11.1.5. Center Pull Towels |
11.1.6. Multifold Towels |
11.1.7. Others |
11.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.2.1. Residential |
11.2.2. Commercial |
11.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.3.1. Supermarkets and Hypermarkets |
11.3.2. Departmenta Stores |
11.3.3. E-commerce |
11.3.4. Others |
11.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
11.4.1. Japan |
11.4.2. China |
11.4.3. India |
11.4.4. ASEAN |
11.4.5. Australia & New Zealand |
11.4.6. Rest of Asia-Pacific |
11.5. Asia-Pacific Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029 |
11.6. Asia-Pacific Tissue Products Market Dynamics Trends |
12. Latin America Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
12.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
12.1.1. Bath Tissue |
12.1.2. Facial Tissue |
12.1.3. Tissue Paper Towels |
12.1.4. Hard Wound Towels |
12.1.5. Center Pull Towels |
12.1.6. Multifold Towels |
12.1.7. Others |
12.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.2.1. Residential |
12.2.2. Commercial |
12.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.3.1. Supermarkets and Hypermarkets |
12.3.2. Departmenta Stores |
12.3.3. E-commerce |
12.3.4. Others |
12.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
12.4.1. Brazil |
12.4.2. Mexico |
12.4.3. Argentina |
12.4.4. Rest of Latin America |
12.5. Latin America Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029 |
12.6. Latin America Tissue Products Market Dynamics Trends |
13. Middle East and Africa Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) |
13.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
13.1.1. Bath Tissue |
13.1.2. Facial Tissue |
13.1.3. Tissue Paper Towels |
13.1.4. Hard Wound Towels |
13.1.5. Center Pull Towels |
13.1.6. Multifold Towels |
13.1.7. Others |
13.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.2.1. Residential |
13.2.2. Commercial |
13.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.3.1. Supermarkets and Hypermarkets |
13.3.2. Departmenta Stores |
13.3.3. E-commerce |
13.3.4. Others |
13.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
13.4.1. Gulf Cooperation Council (GCC) Countries |
13.4.2. Israel |
13.4.3. South Africa |
13.4.4. Rest of MEA |
13.5. MEA Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029 |
13.6. MEA Tissue Products Market Dynamics Trends |
14. Competition Landscape |
14.1. Strategic Dashboard of Top Market Players |
14.2. Company Profiles (Introduction, Financial Analysis, Application & Service Offerings, Key Developments, Strategies, and SWOT Analysis) |
14.2.1. Cascades Inc |
14.2.2. Essity AB |
14.2.3. ABC Tissue Pty Ltd. |
14.2.4. Clearwater Paper Corporation |
14.2.5. Swan Tissue Products Australia Pty Ltd. |
14.2.6. Kruger Products L.P. |
14.2.7. Procter & Gamble |
14.2.8. METSÄ TISSUE |
14.2.9. Royal Tissue Products |
14.2.10. Georgia-Pacific |
15. Research Methodology |
16. Key Assumptions and Acronyms |
Key Market Players