Tissue Products Market: By Product Type (Bath Tissue, Facial Tissue, Tissue Paper Towels, Hard Wound Towels, Center Pull Towels, Multifold Towels Others), By Application (Residential, Commercial), By Distribution Channel (Supermarkets and Hypermarkets, Departmenta Stores, E-commerce Others) and By Geography  

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Tissue Products Market size was valued at USD 69.5 billion in 2022 and is expected to reach USD 103.9 billion by 2029 growing at a CAGR of 5.9% from 2023 to 2029. Tissue paper is a light weight paper which is one of the essential commodity in everyday life. It has wide range of properties which determines the quality of tissues such as porosity, tensile strength, absorption coarseness and tactility. Tissues are used at different places like restaurants, hotels, public places, personal use, and hospitals both in commercial and industrial ways. In April 2015, Kimberley-Clark launched green harvest tissue products which incorporated renewable plant based fibres such as bamboo and wheat straw. In May 2017, Kimberley-Clark launched two new products under its brand name Kleenex, namely Kleenex Ultra Soft Go Anywhere tissues and Kleenex Multicare tissues.

Tissue Products Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

5.9%

Largest Market

North America

Fastest Growing Market

Europe
Tissue Products Market Dynamics

Increase in awareness regarding hygiene, especially in hotels and other food servicing centres is expected to create demand for tissue products. Furthermore, growing awareness about sanitation and hygiene in public places, development of innovative products, various government initiatives are expected to propel usage of tissues across the globe. Moreover, increase in pollution, rise in cleanliness in surroundings of home have boosted the use of facial tissues, sanitary napkins, toilet papers. However, lack of awareness regarding tissue products use will restrain the growth of tissue products market.

Key Features of the Reports

  • The tissue products market report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029)
  • The report covers in-detail insights about the competitors overview, company share analysis, key market developments, and key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startups details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porters Five Force Analysis in addition to recent technology advancements and innovations in the market

Tissue Products Market Segmentation

By Product Type
  • Bath Tissue
  • Facial Tissue
  • Tissue Paper Towels
  • Hard Wound Towels
  • Center Pull Towels
  • Multifold Towels
  • Others
By Application
  • Residential
  • Commercial
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Departmenta Stores
  • E-commerce
  • Others

Frequently Asked Questions

The Tissue Products Market size was valued at USD 69.5 billion in 2022

The Tissue Products Market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.

Europe is the fastest-growing for Tissue Products Market

1. Executive Summary
2. Global Tissue Products Market Introduction
2.1. Global Tissue Products Market Taxonomy
2.2. Global Tissue Products Market Definitions
2.2.1. Product Type
2.2.2. Application
2.2.3. Distribution Channel
3. Global Tissue Products Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Tissue Products Market Dynamic Factors - Impact Analysis
3.6. Global Tissue Products Market Competition Landscape
4. Global Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Tissue Products Market, By Product Type, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.1. Bath Tissue
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Facial Tissue
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Tissue Paper Towels
5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
5.4. Hard Wound Towels
5.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.4.3. Market Opportunity Analysis
5.5. Center Pull Towels
5.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.5.3. Market Opportunity Analysis
5.6. Multifold Towels
5.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.6.3. Market Opportunity Analysis
5.7. Others
5.7.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.7.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.7.3. Market Opportunity Analysis
6. Global Tissue Products Market Forecast, By Application, 2018 - 2022 and Forecast, 2023 - 2029
6.1. Residential
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Commercial
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
7. Global Tissue Products Market Forecast, By Distribution Channel, 2018 - 2022 and Forecast, 2023 - 2029
7.1. Supermarkets and Hypermarkets
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Departmenta Stores
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. E-commerce
7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Others
7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
8. Global Tissue Products Market Forecast, By Region, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.1. North America
8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Europe
8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Asia-Pacific
8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Latin America
8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Middle East and Africa
8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Global Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Region, 2023 - 2029
9. North America Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
9.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Bath Tissue
9.1.2. Facial Tissue
9.1.3. Tissue Paper Towels
9.1.4. Hard Wound Towels
9.1.5. Center Pull Towels
9.1.6. Multifold Towels
9.1.7. Others
9.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.2.1. Residential
9.2.2. Commercial
9.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.3.1. Supermarkets and Hypermarkets
9.3.2. Departmenta Stores
9.3.3. E-commerce
9.3.4. Others
9.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.4.1. USA
9.4.2. Canada
9.5. North America Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029
9.6. North America Tissue Products Market Dynamics Trends
10. Europe Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
10.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Bath Tissue
10.1.2. Facial Tissue
10.1.3. Tissue Paper Towels
10.1.4. Hard Wound Towels
10.1.5. Center Pull Towels
10.1.6. Multifold Towels
10.1.7. Others
10.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.2.1. Residential
10.2.2. Commercial
10.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Supermarkets and Hypermarkets
10.3.2. Departmenta Stores
10.3.3. E-commerce
10.3.4. Others
10.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.4.1. Germany
10.4.2. UK
10.4.3. France
10.4.4. Spain
10.4.5. Italy
10.4.6. Russia
10.4.7. Poland
10.4.8. Rest of Europe
10.5. Europe Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029
10.6. Europe Tissue Products Market Dynamics Trends
11. Asia-Pacific Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
11.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Bath Tissue
11.1.2. Facial Tissue
11.1.3. Tissue Paper Towels
11.1.4. Hard Wound Towels
11.1.5. Center Pull Towels
11.1.6. Multifold Towels
11.1.7. Others
11.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.2.1. Residential
11.2.2. Commercial
11.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Supermarkets and Hypermarkets
11.3.2. Departmenta Stores
11.3.3. E-commerce
11.3.4. Others
11.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.4.1. Japan
11.4.2. China
11.4.3. India
11.4.4. ASEAN
11.4.5. Australia & New Zealand
11.4.6. Rest of Asia-Pacific
11.5. Asia-Pacific Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029
11.6. Asia-Pacific Tissue Products Market Dynamics Trends
12. Latin America Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
12.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Bath Tissue
12.1.2. Facial Tissue
12.1.3. Tissue Paper Towels
12.1.4. Hard Wound Towels
12.1.5. Center Pull Towels
12.1.6. Multifold Towels
12.1.7. Others
12.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.2.1. Residential
12.2.2. Commercial
12.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Supermarkets and Hypermarkets
12.3.2. Departmenta Stores
12.3.3. E-commerce
12.3.4. Others
12.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.4.1. Brazil
12.4.2. Mexico
12.4.3. Argentina
12.4.4. Rest of Latin America
12.5. Latin America Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029
12.6. Latin America Tissue Products Market Dynamics Trends
13. Middle East and Africa Tissue Products Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
13.1. By Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Bath Tissue
13.1.2. Facial Tissue
13.1.3. Tissue Paper Towels
13.1.4. Hard Wound Towels
13.1.5. Center Pull Towels
13.1.6. Multifold Towels
13.1.7. Others
13.2. Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.2.1. Residential
13.2.2. Commercial
13.3. Distribution Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Supermarkets and Hypermarkets
13.3.2. Departmenta Stores
13.3.3. E-commerce
13.3.4. Others
13.4. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.4.1. Gulf Cooperation Council (GCC) Countries
13.4.2. Israel
13.4.3. South Africa
13.4.4. Rest of MEA
13.5. MEA Tissue Products Market - Opportunity Analysis Index, By Product Type, Application, Distribution Channel, and Country, 2023 - 2029
13.6. MEA Tissue Products Market Dynamics Trends
14. Competition Landscape
14.1. Strategic Dashboard of Top Market Players
14.2. Company Profiles (Introduction, Financial Analysis, Application & Service Offerings, Key Developments, Strategies, and SWOT Analysis)
14.2.1. Cascades Inc
14.2.2. Essity AB
14.2.3. ABC Tissue Pty Ltd.
14.2.4. Clearwater Paper Corporation
14.2.5. Swan Tissue Products Australia Pty Ltd.
14.2.6. Kruger Products L.P.
14.2.7. Procter & Gamble
14.2.8. METSÄ TISSUE
14.2.9. Royal Tissue Products
14.2.10. Georgia-Pacific
15. Research Methodology
16. Key Assumptions and Acronyms
  • Georgia-Pacific LLC (U.S.)
  • Kimberly-Clark (U.S.)
  • Procter & Gamble (U.S.)
  • Svenska Cellulosa Aktiebolaget (Sweden)
  • Asia Pulp &Paper (Indonasia)
  • Bunzl (UK)
  • Clearwater Paper Corp. (U.S.)
  • Hengan International (China)
  • Metsa Tissue (Finland)
  • Sofidel (Italy)

Adjacent Markets