Toothpaste Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Specialist Toothpaste, Bicarbonate of Soda Toothpaste, Standard Toothpaste, and Cosmetic Toothpaste), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online and Other Distribution Channels) and by Region Forecast 2020-2031

Toothpaste Market size was valued at US$ 36.3 billion in 2024 and is expected to reach US$ 57.2 billion by 2031, growing at a significant CAGR of 6.7% from 2025-2031. Some of the key factors influencing the market growth include rapidly changing lifestyle, increased focus on marketing activities and distribution network, growing dental problems among children and adults, increasing popularity for herbal oral care products, rising premiumization and consumers seeking more targeted solution and rise in consciousness of oral health. Also, presence of huge players and expansion of product portfolio in the market provides huge growth opportunity for the market. Oral health is one of the top consumer concerns, with a variety of issues such as carbonated beverages, excessive sugar content, smoking, and so on all having a negative impact on oral health. Plaque and tartar are two of the most common oral health issues that are surfacing in the community. Tartar affects a large portion of the adult population, particularly the younger age.

Furthermore, rising demand for toothpaste in developing and developed nations has been bolstered by rising need for cavities, gum disease, and sensitivity. As a result, Market has become a necessity for maintaining mouth health and cleanliness. The development in oral health awareness has aided vendors in creating the oral cleanliness product categorization, which is similar to the teeth-whitening product classification. Whitening toothpaste is one of the most well-known teeth-whitening products. In contrast to normal toothpaste, manufacturers offer toothpaste with teeth-whitening properties.