Video On Demand Market: By Solution By Monetization By Device By Application and Region and Forecast 2019-2030 

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Video On Demand Market Size, Share, Growth, Trends, and Global Industry Analysis: By Solution (IPTV, OTT Services, Pay TV) By Monetization (Model Advertising-based, Subscription-based, Transaction-based, Others) By Device (Laptop/Computer, Smart TV, Smartphone, Tablets) By Application (Education & Training, Live Events & Sports, Media, Entertainment & Gaming, Others) and Region and Forecast 2019-2030 

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Video On Demand Market Size was valued at US$ 45.3 billion in 2023 growing at a significant CAGR of 18.2% from 2024-2030. Increasing consumer spending, technological advancement on the perspective of the internet, increase in live streaming of different events to discourage mass gatherings, and flexibility to access content act as drivers to the global market remotely. Privacy infringement rules, limitations on regional age-sensitive material, and parameters of technical content are the few restraints that act as restraints. Integrating AI into various platforms provide multiple opportunity to the market. The report studies global market dynamics elaborately to identify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market.

In addition, the global market report includes human demographics; regulatory scenario, and competition analysis with a vividly illustrated competition dashboard to assess the market competition. Moreover, PBI analyzed the global market to better equip clients with possible investment opportunities across the regions (regional Investment hot spots) and market unmet needs (Product Opportunities). Key stakeholders of the global market report include suppliers, manufacturers, marketers, policymakers, and service providers engaged in the global market.

Key Development

  • In April 2020, Netflix gained 15.8 million new subscribers in the first quarter of 2020 compared to 7 million new subscribers in the first quarter of 2019
  • In November 2019, Disney+ launched its digital streaming service in Canada and has been highly successful in signing up nearly two million subscribers by the end of 2019, which implies a massive growth opportunity within the North American region.    

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Video On Demand Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

16.2%

Largest Market

North America

Fastest Growing Market

Europe

Video On Demand Market Dynamics

It is noticed that the market has a significant market growth rate on perspective of growing smartphone penetration. A smartphone is a mobile phone that uses an identifiable open Operating System (OS) and has more advanced computing capability and connectivity than a basic phone. The OS is supported by third party applications (commonly known as apps) written by the developer community. The operating system must be able to support a multitasking environment and user interface that can handle multiple applications at the same time. Two of the most popular operating systems on the market are made by Google (Android) and Apple (iOS) who had a combined stake of over 90 percent of the smartphone market share worldwide boosting the market.

Video On Demand Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2024-2030

Market Size in 2023

US$ 45.3 billion

Market CAGR

16.2%

By Solution

  • IPTV
  • OTT Services
  • Pay TV

By Device

  • Laptop/Computer
  • Smart TV
  • Smartphone
  • Tablets

By Application

  • Education & Training
  • Live Events & Sports
  • Media
  • Entertainment & Gaming
  • Others

By Region

  • North America (U.S., Canada)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Australia, Southeast Asia, Rest of Asia Pacific)
  • Latin America (Mexico, Brazil, Argentina, Columbia, Rest of Latin America)
  • Middle East & Africa (GCC, Egypt, Nigeria, South Africa, Rest of Middle East and Africa)

Key Features of the Report

  • The video on demand market report provides granular level information about the market size, regional market share, historic market (2019-2023) and forecast (2024-2030)
  • The report covers in-detail insights about the competitors overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startups details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porters Five Force Analysis

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Frequently Asked Questions

The global video on demand market Size was valued at US$ 45.3 billion in 2023 growing at a significant CAGR of 18.2% from 2024-2030.

Amazon Inc., Apple, Inc., Comcast Corporation, Facebook, Google, Home Box Office., Microsoft Corporation

Europe is the fastest-growing region for the market

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Author

Sravani

Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of expe.....

1. Executive Summary
2. Global Video On Demand Market Introduction
2.1. Global Video On Demand Market - Taxonomy
2.2. Global Video On Demand Market -Definitions
2.2.1. Solution Type
2.2.2. Monetization
2.2.3. Device
2.2.4. Application
3. Global Video On Demand Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Video On Demand Market Dynamic Factors - Impact Analysis
3.6. Global Video On Demand Market - Competition Landscape
4. Global Video On Demand Market Analysis, 2019-2023 and Forecast, 2024-2030
4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Video On Demand Market, By Solution Type, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.1. IPTV
5.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. OTT Services
5.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Pay TV
5.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
6. Global Video On Demand Market Forecast, By Monetization, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.1. Model Advertising-based
6.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Subscription-based
6.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Transaction-based
6.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Others
6.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
7. Global Video On Demand Market Forecast, By Device, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
7.1. Laptop/Computer
7.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Smart TV
7.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Smartphone
7.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Tablets
7.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
8. Global Video On Demand Market Forecast, By Application, 2019-2023 and Forecast, 2024-2030
8.1. Education & Training
8.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Live Events & Sports
8.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Media
8.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Entertainment & Gaming
8.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Others
8.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
9. Global Video On Demand Market Forecast, By Region, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.1. North America
9.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.1.3. Market Opportunity Analysis
9.2. Europe
9.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.2.3. Market Opportunity Analysis
9.3. Asia-Pacific
9.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.3.3. Market Opportunity Analysis
9.4. Latin America
9.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.4.3. Market Opportunity Analysis
9.5. Middle East and Africa
9.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.5.3. Market Opportunity Analysis
9.6. Global Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Region, 2024-2030
10. North America Video On Demand Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
10.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. IPTV
10.1.2. OTT Services
10.1.3. Pay TV
10.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.2.1. Model Advertising-based
10.2.2. Subscription-based
10.2.3. Transaction-based
10.2.4. Others
10.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Laptop/Computer
10.3.2. Smart TV
10.3.3. Smartphone
10.3.4. Tablets
10.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.4.1. Education & Training
10.4.2. Live Events & Sports
10.4.3. Media
10.4.4. Entertainment & Gaming
10.4.5. Others
10.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.5.1. USA
10.5.2. Canada
10.6. North America Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030
10.7. North America Video On Demand Market Dynamics - Trends
11. Europe Video On Demand Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
11.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. IPTV
11.1.2. OTT Services
11.1.3. Pay TV
11.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.2.1. Model Advertising-based
11.2.2. Subscription-based
11.2.3. Transaction-based
11.2.4. Others
11.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Laptop/Computer
11.3.2. Smart TV
11.3.3. Smartphone
11.3.4. Tablets
11.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.4.1. Education & Training
11.4.2. Live Events & Sports
11.4.3. Media
11.4.4. Entertainment & Gaming
11.4.5. Others
11.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.5.1. Germany
11.5.2. UK
11.5.3. France
11.5.4. Spain
11.5.5. Italy
11.5.6. Russia
11.5.7. Poland
11.5.8. Rest of Europe
11.6. Europe Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030
11.7. Europe Video On Demand Market Dynamics - Trends
12. Asia-Pacific Video On Demand Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
12.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. IPTV
12.1.2. OTT Services
12.1.3. Pay TV
12.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.2.1. Model Advertising-based
12.2.2. Subscription-based
12.2.3. Transaction-based
12.2.4. Others
12.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Laptop/Computer
12.3.2. Smart TV
12.3.3. Smartphone
12.3.4. Tablets
12.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.4.1. Education & Training
12.4.2. Live Events & Sports
12.4.3. Media
12.4.4. Entertainment & Gaming
12.4.5. Others
12.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.5.1. Japan
12.5.2. China
12.5.3. India
12.5.4. ASEAN
12.5.5. Australia & New Zealand
12.5.6. Rest of Asia-Pacific
12.6. Asia-Pacific Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030
12.7. Asia-Pacific Video On Demand Market Dynamics - Trends
13. Latin America Video On Demand Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
13.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. IPTV
13.1.2. OTT Services
13.1.3. Pay TV
13.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.2.1. Model Advertising-based
13.2.2. Subscription-based
13.2.3. Transaction-based
13.2.4. Others
13.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Laptop/Computer
13.3.2. Smart TV
13.3.3. Smartphone
13.3.4. Tablets
13.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.4.1. Education & Training
13.4.2. Live Events & Sports
13.4.3. Media
13.4.4. Entertainment & Gaming
13.4.5. Others
13.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.5.1. Brazil
13.5.2. Mexico
13.5.3. Argentina
13.5.4. Rest of Latin America
13.6. Latin America Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030
13.7. Latin America Video On Demand Market Dynamics - Trends
14. Middle East and Africa Video On Demand Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn)
14.1. Solution Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
14.1.1. IPTV
14.1.2. OTT Services
14.1.3. Pay TV
14.2. Monetization Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.2.1. Model Advertising-based
14.2.2. Subscription-based
14.2.3. Transaction-based
14.2.4. Others
14.3. Device Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.3.1. Laptop/Computer
14.3.2. Smart TV
14.3.3. Smartphone
14.3.4. Tablets
14.4. Application Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.4.1. Education & Training
14.4.2. Live Events & Sports
14.4.3. Media
14.4.4. Entertainment & Gaming
14.4.5. Others
14.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
14.5.1. Gulf Cooperation Council (GCC) Countries
14.5.2. Israel
14.5.3. South Africa
14.5.4. Rest of MEA
14.6. MEA Video On Demand Market - Opportunity Analysis Index, By Solution Type, Monetization, Device, Application and Country, 2024-2030
14.7. MEA Video On Demand Market Dynamics - Trends
15. Competition Landscape 
15.1. Strategic Dashboard of Top Market Players
15.2. Company Profiles (Introduction, Financial Analysis, Solution Type & Service Offerings, Key Developments, Strategies, and SWOT Analysis)
15.2.1. Amazon.com, Inc.
15.2.2. Apple, Inc.
15.2.3. Comcast Corporation
15.2.4. Facebook, Inc.
15.2.5. Google LLC
15.2.6. Home Box Office, Inc.
15.2.7. Microsoft Corporation
15.2.8. Netflix, Inc.
15.2.9. Rakuten, Inc.
15.2.10. Sony Corporation
15.2.11. The British Broadcasting Corporation
15.2.12. The Walt Disney Company (Hulu, Hotstar)
15.2.13. Viacom CBS
15.2.14. Zee Media Corporation (Essel Group)
16. Research Methodology
17. Key Assumptions and Acronyms

Key Market Players

  • Apple, Inc.
  • Comcast Corporation
  • Facebook, Inc.
  • Google LLC
  • Home Box Office, Inc.
  • Microsoft Corporation
  • Netflix, Inc.
  • Rakuten, Inc.
  • Sony Corporation
  • The British Broadcasting Corporation
  • The Walt Disney Company (Hulu, Hotstar)
  • Viacom CBS
  • Zee Media Corporation (Essel Group)

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