Video Transcoding Market: Global Market Estimation, Dynamics, Trends, Competitor Analysis 2016-2021 and Forecast 2022-2028

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Video Transcoding Market: By Product Type (H264, H265, VP9, AV1, JPEG2K), by End User/Application (Media & Entertainment, Enterprise, Individual, Others) and Geography

 

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Report

Description

Video Transcoding Market size is valued at USD 1,600 million in 2021 and is poised to grow at a significant CAGR of 15.0% over 2022–2028. The global development of online media content offerings on the internet and mobile platforms is predicted to enhance the demand for the video transcoding market. Electronic breakthroughs led to the development of smart TVs and other smart gadgets such as smartphones; apart from their core use, these devices were designed with internet access as an extra feature. This technological progress, combined with increased internet access, ushered in the era of over-the-top (OTT) services that will boost the market. The video encoders are essential for providing OTT content; the expanding market for OTT services is likely to present a significant potential for the video encoder market. Hardware, software, and software-as-a-service (SaaS) solutions are all available for video transcoding. Many companies update their video transcoding solutions from hardware to software and SaaS to remain agile and cost-effective. As the digital media ecosystem evolves to include more content and video processing technologies on various devices, some legacy hardware solutions remain steadfast in the market. The quick and expanding demand for multimedia mobile devices like smartphones and tablets has altered the telecoms network landscape. To accommodate this increased demand, Communications Service Providers (CSPs) are undergoing network transformation activities centered on the Long-Term Evolution (LTE) and IP Multimedia Subsystem (IMS) protocols. Recent video consumers demand more programming access across an ever-growing array of mobile and fixed devices and networks. Service providers need fully-featured, resilient solutions to maximize the quality, quantity, and footprint parameters required in today’s multiscreen environment. In the next five years, vast potential in Small and Medium-Sized Enterprises (SMEs) and strong growth in the education sector will likely create substantial market opportunities. Many content publishers are choosing to use video transcoding services offered by an online video-focused platform as a service (PaaS). Leveraging the infrastructure and tools of a cloud-based media platform can help simplify content preparation management while reducing expenditures. In August 2020, Motorola Solutions acquired Pelco, a global video security solutions provider, for USD 110 million in cash to continue investing in video security and analytics.

Key Development:

In May 2022, Software-defined storage specialist SoftIron decided to make products in Sydney as part of its edge manufacturing strategy. This will improve supply chain resilience and address the security concerns of government customers.

In 2018, Netcetera partnered with the image management experts of PIC Systems AG for the distribution of CodecChef. CodecChef is a product for the transcoding of video films.

Video Transcoding Market

MARKET SUMMARY
-
2.7%
  • Study Period– 2022 – 2028
  • Base Year– 2021
  • CAGR– 2.7%
  • Largest Market– Europe
  • Fastest Growing Market– North-America

Video Transcoding Market

  • The global video transcoding market report gives widespread outlook on video transcoding across the globe with special highlighting on key regions such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
  • The report on global video transcoding market gives historical, current, and future market sizes (US$ Mn) on the basis of product type, end user and region.
Key Players
  • HaiVision Systems
  • Cisco Systems
  • Imagine Communication
  • VBrick Systems
  • Wowza Media
  • Bosch Security Systems
Video Transcoding Market

Dynamics

The growing demand for high-quality videos, the increasing need for transcoding to reach more end-users, and the necessity for multi-device compatible video is driving the video processing platform market forward. Furthermore, several mid-sized competitors in the video processing platform market give solutions to SMEs with more advanced capabilities, which drives the market. However, replacing old hardware-based encoders and transcoders with new technology-based devices is the market’s biggest challenge. This issue is particularly prevalent in the media, entertainment, and telecommunications industries, where it is challenging to replace equipment regularly due to its high initial cost.


North-America Got Significant Share

Video Transcoding Market

The video transcoding market in North America is likely to hold the highest revenue share in 2022, and in the following years, it is predicted to increase rapidly. Because of the large number of key players in the region and other factors such as collaboration between governments and network arenas, institutional partnerships between video streaming and research collaborations, and large-scale investments in outsourced video streaming solutions and services, North America dominated the global video transcoding market. The growing use of digital media among businesses and individuals and raising awareness of corporate productivity in the APAC region present prospective growth opportunities.

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East

Key

Developments

  • In May 2021, JW Player acquired Vualto, a live and on-demand video streaming and DRM solutions, provider. This acquisition aimed to strengthen JW Player’s position in the market and expand its platform to involve broadcast-level live streaming and content protection services.

Key

Features of the Report

Video Transcoding Market Segmentation


Location

GEOGRAPHY

Frequently Asked Questions

2021 is the base year and 2028 is the forecast year.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.


Report

Table Of Content

Table of Content

  1. Executive Summary
  2. Global Video Transcoding Market Introduction
    • Global Video Transcoding Market – Taxonomy
    • Global Video Transcoding Market –Definitions
      • By Product Type
      • Application/ End Users
  1. Global Video Transcoding Market Dynamics
    • Drivers
    • Restraints
    • Opportunities/Unmet Needs of the Market
    • Trends
    • Global Video Transcoding Market Dynamic Factors – Impact Analysis
    • Global Video Transcoding Market – Competition Landscape
  2. Global Video Transcoding Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025
    • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
    • Year-over-Year (Y-o-Y) Growth Analysis (%)
    • Market Opportunity Analysis
  3. Global Video Transcoding Market, By Product Type, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
    • H264
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • H265
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • VP9
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • AV1
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • JPEG2K
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Video Transcoding Market Forecast, By Application/End User, 2013 – 2018 and Forecast, 2019 – 2025
    • Media & Entertainment
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Enterprise
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Individual
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Others
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
  1. Global Video Transcoding Market Forecast, By Region, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
    • North America
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Europe
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Asia-Pacific
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Latin America
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
      • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Middle East and Africa
      • Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
    • Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
      • Market Opportunity Analysis
    • Global Video Transcoding Market – Opportunity Analysis Index, By Product Type, Application/End User and Region, 2019 – 2025
  2. North America Video Transcoding Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
    • Product Type Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • H264
      • H265
      • VP9
      • AV1
      • JPEG2K
    • Application/End User Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Media & Entertainment
      • Enterprise
      • Individual
      • Others
    • Country Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • US.
      • Canada
    • North America Video Transcoding Market – Opportunity Analysis Index, By Product Type, Application/End User and Country, 2019 – 2025
    • North America Video Transcoding Market Dynamics – Trends
  3. Europe Video Transcoding Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
    • Product Type Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • H264
      • H265
      • VP9
      • AV1
      • JPEG2K
    • Application/End User Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Media & Entertainment
      • Enterprise
      • Individual
      • Others
    • Country Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Germany
      • UK
      • France
      • Spain
      • Italy
      • Russia
      • Poland
      • Rest of Europe
    • Europe Video Transcoding Market – Opportunity Analysis Index, By Product Type, Application/End User and Country, 2019 – 2025
    • Europe Video Transcoding Market Dynamics – Trends
  4. Asia-Pacific Video Transcoding Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
    • Product Type Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • H264
      • H265
      • VP9
      • AV1
      • JPEG2K
    • Application/End User Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Media & Entertainment
      • Enterprise
      • Individual
      • Others
    • Country Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Japan
      • China
      • India
      • ASEAN
      • Australia & New Zealand
      • Rest of Asia-Pacific
    • Asia-Pacific Video Transcoding Market – Opportunity Analysis Index, By Product Type, Application/End User and Country, 2019 – 2025
    • Asia-Pacific Video Transcoding Market Dynamics – Trends
  5. Latin America Video Transcoding Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
    • Product Type Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • H264
      • H265
      • VP9
      • AV1
      • JPEG2K
    • Application/End User Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Media & Entertainment
      • Enterprise
      • Individual
      • Others
    • Country Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
    • Latin America Video Transcoding Market – Opportunity Analysis Index, By Product Type, Application/End User and Country, 2019 – 2025
    • Latin America Video Transcoding Market Dynamics – Trends
  6. Middle East and Africa Video Transcoding Market Analysis, 2013 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)
    • Product Type Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
      • H264
      • H265
      • VP9
      • AV1
      • JPEG2K
    • Application/End User Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
      • Media & Entertainment
      • Enterprise
      • Individual
      • Others
    • Country Analysis 2013 – 2018 and Forecast 2019 – 2025 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
      • Gulf Cooperation Council (GCC) Countries
      • Israel
      • South Africa
      • Rest of MEA
    • MEA Video Transcoding Market – Opportunity Analysis Index, By Product Type, Application/End User and Country, 2019 – 2025
    • MEA Video Transcoding Market Dynamics – Trends
  7. Competition Landscape
    • Strategic Dashboard of Top Market Players
    • Company Profiles (Introduction, Financial Analysis, Product Type & Service Offerings, Key Developments, Strategies, and SWOT Analysis)
      • HaiVision Systems
      • Cisco Systems
      • Imagine Communication
      • VBrick Systems
      • Wowza Media
      • Bosch Security Systems
      • Akamai Technologies
      • BlazeClan Technologies
      • Telestream, LLC
      • Brightcove, Inc.
      • Qencode, Inc.
      • com
      • Anvato
  1. Research Methodology
  2. Key Assumptions and Acronyms

Report

Company Profile

  • Intel Corporation
  • com Inc.
  • NVIDIA Corporation
  • Imagine Communications Corporation
  • VBrick Systems, Inc.
  • Wowza Media Systems, LLC
  • ActiveVideo Networks, Inc.
  • HaiVision Systems, Inc.

Description

Video Transcoding Market size is valued at USD 1,600 million in 2021 and is poised to grow at a significant CAGR of 15.0% over 2022–2028. The global development of online media content offerings on the internet and mobile platforms is predicted to enhance the demand for the video transcoding market. Electronic breakthroughs led to the development of smart TVs and other smart gadgets such as smartphones; apart from their core use, these devices were designed with internet access as an extra feature. This technological progress, combined with increased internet access, ushered in the era of over-the-top (OTT) services that will boost the market. The video encoders are essential for providing OTT content; the expanding market for OTT services is likely to present a significant potential for the video encoder market. Hardware, software, and software-as-a-service (SaaS) solutions are all available for video transcoding. Many companies update their video transcoding solutions from hardware to software and SaaS to remain agile and cost-effective. As the digital media ecosystem evolves to include more content and video processing technologies on various devices, some legacy hardware solutions remain steadfast in the market. The quick and expanding demand for multimedia mobile devices like smartphones and tablets has altered the telecoms network landscape. To accommodate this increased demand, Communications Service Providers (CSPs) are undergoing network transformation activities centered on the Long-Term Evolution (LTE) and IP Multimedia Subsystem (IMS) protocols. Recent video consumers demand more programming access across an ever-growing array of mobile and fixed devices and networks. Service providers need fully-featured, resilient solutions to maximize the quality, quantity, and footprint parameters required in today’s multiscreen environment. In the next five years, vast potential in Small and Medium-Sized Enterprises (SMEs) and strong growth in the education sector will likely create substantial market opportunities. Many content publishers are choosing to use video transcoding services offered by an online video-focused platform as a service (PaaS). Leveraging the infrastructure and tools of a cloud-based media platform can help simplify content preparation management while reducing expenditures. In August 2020, Motorola Solutions acquired Pelco, a global video security solutions provider, for USD 110 million in cash to continue investing in video security and analytics.

Key Development:

In May 2022, Software-defined storage specialist SoftIron decided to make products in Sydney as part of its edge manufacturing strategy. This will improve supply chain resilience and address the security concerns of government customers.

In 2018, Netcetera partnered with the image management experts of PIC Systems AG for the distribution of CodecChef. CodecChef is a product for the transcoding of video films.

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