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Virtual Fitting Room Market: By Component, By Application, By End User, and Geography
Virtual Fitting Room Market: By Component, By Application, By End User, and Geography
Virtual Fitting Room Market size was valued at US$ 3,335.9 million in 2023, growing at a 22.1% CAGR from 2024 to 2030. A virtual fitting room is a type of augmented reality (AR) or artificial intelligence (AI) technology that allows shoppers virtually try on clothing items or beauty products without physically touching the item itself. It works by overlaying an item on a live video feed of a customer, so they can check the size, style, and fit of a product they are thinking of buying. It is also known as virtual dressing rooms, it become more popular since the beginning of the COVID-19 pandemic. Nowadays it is more convenient to build connections with customers and support online sales. Augmented reality (AR) or artificial intelligence (AI) technology will further drive the market in the upcoming years. Apparel companies are shifting towards augmented reality to upgrade their virtual fitting tools. For example, Louis Vuitton, Ralph Lauren, Burberry, Gucci, and others shifted towards AR technology. For instance, Walmart, the multinational retail corporation dresses up fitting room experiences with Zeekit virtual fitting room technology for users of the Walmart app and online channel. Furthermore, the rising popularity of the e-commerce sector, growing concerns of online fashion retailers, and the customized demands of customers will maintain the global virtual fitting room market growth. The competitive apparel market is also expected to create promising growth opportunities for the market over the forecast period. However, customers still can not physically touch items, there is still a risk that customers wont buy the items they are trying on. Hence, it will hamper the global adoption rate of the virtual fitting room. Although, advancement in technology, high internet speed, and the ubiquity of intelligent technologies, such as high-quality integrated smartphone cameras, smart mirrors, and high-definition lenses, is expected to drive the growth of the virtual fitting room market over the forecast period.
Recent Market Developments:
Study Period
2024-2030Base Year
2023CAGR
22.1%Largest Market
Asia PacificFastest Growing Market
North America
The rapid expansion of online shopping is considered an effective alternative to conventional shopping which will drive the market growth of the global fitting room market. Mobile-commerce and electronic-commerce industries are anticipated to boost the virtual fitting room market growth in the forecasted years. With advanced technology and cutting-edge features, such as look comparison, screen sharing, and video chatting, online shopping became reliable as conventional shopping. The rise in the number of fashion brands, and the decreasing switching costs, have led to fierce competition among retailers which will further drive the growth of the global virtual fitting room market. However, the inability to touch or feel the product may restrain the demand for virtual fitting rooms.
On the basis of regions, the market share is divided into North America, Asia-pacific, Europe, and the Middle East, and the African region. North America held the major market share in 2021 and is expected to dominate the market in the forecasted years due to the presence of leading retailers, the global apparel industry players, the growing fashion industry, and the increasing number of e-commerce platforms. The United States is the industry's center with the largest fashion market worldwide with most of the online and offline shoppers. Europe is also holding the major market share in the global virtual fitting market owing to the growing fashion and appeal industry. Asia Specific region is also witnessing rapid growth in this sector since the pandemic due to the high adoption rate and advanced technology.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 3,335.9 million |
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Market CAGR |
22.1% |
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By Component |
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By Application |
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By End User |
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The Virtual Fitting Room Market size was valued at US$ 3,335.9 million in 2022
AstraFit, Else Corp Srl, Zugara, Fision AG, True Fit Corporation, FXGear Inc., Magic Mirror
North America is the fastest-growing region for the virtual fitting room market
| 1. Executive Summary |
| 2. Global Virtual Fitting Room Market Introduction |
| 2.1. Global Virtual Fitting Room Market Taxonomy |
| 2.2. Global Virtual Fitting Room Market Definitions |
| 2.2.1. By Component |
| 2.2.2. By Application |
| 2.2.3. By End User |
| 2.2.4. By Region |
| 3. Global Virtual Fitting Room Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Global Virtual Fitting Room Market Dynamic Factors - Impact Analysis |
| 3.6. Global Virtual Fitting Room Market Competition Landscape |
| 3.7. Epidemiology |
| 4. Global Virtual Fitting Room Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Virtual Fitting Room Market, By Component, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.1. Hardware |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Software |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Services |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 6. Global Virtual Fitting Room Market, By Application, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.1. Apparel |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Beauty and Cosmetics |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Eyewear |
| 6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Footwear |
| 6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 6.5. Jewellery & Watches |
| 6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.5.3. Market Opportunity Analysis |
| 6.6. Others |
| 6.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.6.3. Market Opportunity Analysis |
| 7. Global Virtual Fitting Room Market, By End User, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.1. Physical Store |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Virtual Store |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 8. Global Virtual Fitting Room Market Forecast, By Region, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia-Pacific |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Latin America |
| 8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Middle East and Africa |
| 8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 8.6. Global Virtual Fitting Room Market - Opportunity Analysis Index, By Component, By Application, By End User, and Region, 2024 - 2030 |
| 9. North America Virtual Fitting Room Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 9.1. Component Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1. Hardware |
| 9.1.2. Software |
| 9.1.3. Services |
| 9.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 9.2.1. Apparel |
| 9.2.2. Beauty and Cosmetics |
| 9.2.3. Eyewear |
| 9.2.4. Footwear |
| 9.2.5. Jewellery & Watches |
| 9.2.6. Others |
| 9.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 9.3.1. Physical Store |
| 9.3.2. Virtual Store |
| 9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 9.4.1. USA |
| 9.4.2. Canada |
| 9.5. North America Virtual Fitting Room Market - Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2024 - 2030 |
| 9.6. North America Virtual Fitting Room Market Dynamics Trends |
| 10. Europe Virtual Fitting Room Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 10.1. Component Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1. Hardware |
| 10.1.2. Software |
| 10.1.3. Services |
| 10.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.2.1. Apparel |
| 10.2.2. Beauty and Cosmetics |
| 10.2.3. Eyewear |
| 10.2.4. Footwear |
| 10.2.5. Jewellery & Watches |
| 10.2.6. Others |
| 10.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.3.1. Physical Store |
| 10.3.2. Virtual Store |
| 10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 10.4.1. Germany |
| 10.4.2. UK |
| 10.4.3. France |
| 10.4.4. Spain |
| 10.4.5. Italy |
| 10.4.6. Rest of Europe |
| 10.5. Europe Virtual Fitting Room Market - Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2024 - 2030 |
| 10.6. Europe Virtual Fitting Room Market Dynamics Trends |
| 11. Asia-Pacific Virtual Fitting Room Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 11.1. Component Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1. Hardware |
| 11.1.2. Software |
| 11.1.3. Services |
| 11.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.2.1. Apparel |
| 11.2.2. Beauty and Cosmetics |
| 11.2.3. Eyewear |
| 11.2.4. Footwear |
| 11.2.5. Jewellery & Watches |
| 11.2.6. Others |
| 11.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.3.1. Physical Store |
| 11.3.2. Virtual Store |
| 11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 11.4.1. China |
| 11.4.2. India |
| 11.4.3. Japan |
| 11.4.4. ASEAN |
| 11.4.5. Australia & New Zealand |
| 11.4.6. Rest of Asia-Pacific |
| 11.5. Asia-Pacific Virtual Fitting Room Market - Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2024 - 2030 |
| 11.6. Asia-Pacific Virtual Fitting Room Market Dynamics Trends |
| 12. Latin America Virtual Fitting Room Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 12.1. Component Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1. Hardware |
| 12.1.2. Software |
| 12.1.3. Services |
| 12.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.2.1. Apparel |
| 12.2.2. Beauty and Cosmetics |
| 12.2.3. Eyewear |
| 12.2.4. Footwear |
| 12.2.5. Jewellery & Watches |
| 12.2.6. Others |
| 12.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.3.1. Physical Store |
| 12.3.2. Virtual Store |
| 12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 12.4.1. Brazil |
| 12.4.2. Mexico |
| 12.4.3. Rest of Latin America |
| 12.5. Latin America Virtual Fitting Room Market - Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2024 - 2030 |
| 12.6. Latin America Virtual Fitting Room Market Dynamics Trends |
| 13. Middle East and Africa Virtual Fitting Room Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 13.1. Component Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1. Hardware |
| 13.1.2. Software |
| 13.1.3. Services |
| 13.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.2.1. Apparel |
| 13.2.2. Beauty and Cosmetics |
| 13.2.3. Eyewear |
| 13.2.4. Footwear |
| 13.2.5. Jewellery & Watches |
| 13.2.6. Others |
| 13.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.3.1. Physical Store |
| 13.3.2. Virtual Store |
| 13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 13.4.1. Gulf Cooperation Council (GCC) Countries |
| 13.4.2. South Africa |
| 13.4.3. Rest of MEA |
| 13.5. MEA Virtual Fitting Room Market - Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2024 - 2030 |
| 13.6. MEA Virtual Fitting Room Market Dynamics Trends |
| 14. Competition Landscape |
| 14.1. Strategic Dashboard of Top Market Players |
| 14.2. Company Profiles (Introduction, Financial Analysis, Key Components, Key Developments, Strategies, and SWOT Analysis) |
| 14.2.1. AstraFit |
| 14.2.2. Else Corp Srl |
| 14.2.3. Zugara |
| 14.2.4. Fision AG |
| 14.2.5. True Fit Corporation |
| 14.2.6. FXGear Inc. |
| 14.2.7. Magic Mirror |
| 14.2.8. Walmart |
| 14.2.9. Metail |
| 14.2.10. Perfitly |
| 14.2.11. Reactive Reality |
| 15. Research Methodology |
| 16. Key Assumptions and Acronyms |
Key Market Players
Author
Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of experience in the field of market research. Sravani is adept at creating competitive evaluations, precise market estimations, and market projections, emphasizing the food and beverage and information and communication technology (ICT) industries. Her areas of competence are identifying important players, projecting market trends, and assessing the potential for industry growth. She applies a strong analytical approach to provide precise market estimates and thorough industry analysis, empowering organizations to make data-driven decisions. Sravani's estimating and forecasting abilities are essential for businesses to take advantage of new opportunities and effectively manage dynamic market environments.