Virtual Fitting Room Market: By Component (Hardware, Software, and Services), By Application (Apparel, Beauty and Cosmetics, Eyewear, Footwear, Jewellery and watches, and Others), By End User (Physical Store and Virtual Store), and Geography  

Virtual Fitting Room Market size was valued at USD 3,335.9 million in 2023, growing at a 22.1% CAGR from 2024 to 2030. A virtual fitting room is a type of augmented reality (AR) or artificial intelligence (AI) technology that allows shoppers virtually try on clothing items or beauty products without physically touching the item itself. It works by overlaying an item on a live video feed of a customer, so they can check the size, style, and fit of a product they are thinking of buying. It is also known as virtual dressing rooms, it become more popular since the beginning of the COVID-19 pandemic. Nowadays it is more convenient to build connections with customers and support online sales. Augmented reality (AR) or artificial intelligence (AI) technology will further drive the market in the upcoming years. Apparel companies are shifting towards augmented reality to upgrade their virtual fitting tools. For example, Louis Vuitton, Ralph Lauren, Burberry, Gucci, and others shifted towards AR technology. For instance, Walmart, the multinational retail corporation dresses up fitting room experiences with Zeekit virtual fitting room technology for users of the Walmart app and online channel. Furthermore, the rising popularity of the e-commerce sector, growing concerns of online fashion retailers, and the customized demands of customers will maintain the global virtual fitting room market growth. The competitive apparel market is also expected to create promising growth opportunities for the market over the forecast period. However, customers still can not physically touch items, there is still a risk that customers wont buy the items they are trying on. Hence, it will hamper the global adoption rate of the virtual fitting room. Although, advancement in technology, high internet speed, and the ubiquity of intelligent technologies, such as high-quality integrated smartphone cameras, smart mirrors, and high-definition lenses, is expected to drive the growth of the virtual fitting room market over the forecast period.

Recent Market Developments:

• In July 2022, Hugo Boss partnered with Reactive Reality, a virtual try-on platform, to launch 3D digital dressing room technology on its website.
• In Aug 2021, Otero Menswear partnered with Perfitly to bring virtual fitting room technology to the forefront of its new website.