Virtual Fitting Room Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2017-2021 and Forecast 2022-2028

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Virtual Fitting Room Market By Component (Hardware, Software, and Services), Application (Apparel, Beauty and Cosmetic, Eyewear, Footwear, Jewellery & Watches, and Others), End User (Physical Store and Virtual Store), and Geography

 

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Report

Description

Virtual Fitting Room Market size is expected to be valued at USD 3,335.9 million in 2022, growing at a 22.1% CAGR from 2022 to 2028. A virtual fitting room is a type of augmented reality (AR) or artificial intelligence (AI) technology that allows shoppers virtually try on clothing items or beauty products without physically touching the item itself. It works by overlaying an item on a live video feed of a customer, so they can check the size, style, and fit of a product they’re thinking of buying. It is also known as virtual dressing rooms, it become more popular since the beginning of the COVID-19 pandemic. Nowadays it is more convenient to build connections with customers and support online sales. Augmented reality (AR) or artificial intelligence (AI) technology will further drive the market in the upcoming years. Apparel companies are shifting towards augmented reality to upgrade their virtual fitting tools. For example, Louis Vuitton, Ralph Lauren, Burberry, Gucci, and others shifted towards AR technology. For instance, Walmart, the multinational retail corporation dresses up fitting room experiences with Zeekit virtual fitting room technology for users of the Walmart app and online channel. Furthermore, the rising popularity of the e-commerce sector, growing concerns of online fashion retailers, and the customized demands of customers will maintain the global virtual fitting room market growth. The competitive apparel market is also expected to create promising growth opportunities for the market over the forecast period. However, customers still can not physically touch items, there is still a risk that customers won’t buy the items they are trying on. Hence, it will hamper the global adoption rate of the virtual fitting room. Although, advancement in technology, high internet speed, and the ubiquity of intelligent technologies, such as high-quality integrated smartphone cameras, smart mirrors, and high-definition lenses, is expected to drive the growth of the virtual fitting room market over the forecast period.

Recent Market Developments:

In July 2022, Hugo Boss partnered with Reactive Reality, a virtual try-on platform, to launch 3D digital dressing room technology on its website.

In Aug 2021, Otero Menswear partnered with Perfitly to bring virtual fitting room technology to the forefront of its new website.

Virtual Fitting Room Market

MARKET SUMMARY
-
22.1%
  • Study Period– 2022 – 2028
  • Base Year– 2021
  • CAGR– 22.1%
  • Largest Market– Asia Pacific
  • Fastest Growing Market– North America

Virtual Fitting Room Market

  • The global virtual fitting room market report gives a comprehensive outlook across the globe with particular emphasis on key regions such as North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
  • The report on the global virtual fitting room market gives historical, current, and future market sizes based on component, application, end-user, and geography.
Key Players
  • AstraFit
  • Zugara
  • Fision AG
  • Else Corp Srl
  • True Fit Corporation
Virtual Fitting Room Market Dynamics

The rapid expansion of online shopping is considered an effective alternative to conventional shopping which will drive the market growth of the global fitting room market. Mobile-commerce and electronic-commerce industries are anticipated to boost the virtual fitting room market growth in the forecasted years. With advanced technology and cutting-edge features, such as look comparison, screen sharing, and video chatting, online shopping became reliable as conventional shopping. The rise in the number of fashion brands, and the decreasing switching costs, have led to fierce competition among retailers which will further drive the growth of the global virtual fitting room market. However, the inability to touch or feel the product may restrain the demand for virtual fitting rooms.


North-America Got Significant Share

Virtual Fitting Room Market

On the basis of regions, the market share is divided into North America, Asia-pacific, Europe, and the Middle East, and the African region. North America held the major market share in 2021 and is expected to dominate the market in the forecasted years due to the presence of leading retailers, the global apparel industry players, the growing fashion industry, and the increasing number of e-commerce platforms. The United States is the industry's center with the largest fashion market worldwide with most of the online and offline shoppers. Europe is also holding the major market share in the global virtual fitting market owing to the growing fashion and appeal industry. Asia Specific region is also witnessing rapid growth in this sector since the pandemic due to the high adoption rate and advanced technology.

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East

Key

Features of the Report

  • The virtual fitting room market report provides granular level information about the market size, regional market share, historic market (2017-2021), and forecast (2022-2028)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and startup details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
  • The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market
Virtual Fitting Room Market Segmentation


Location

GEOGRAPHY

Frequently Asked Questions

The virtual fitting room market is projected to expand at a CAGR of 22.1% during the forecast period

AstraFit, Else Corp Srl, Zugara, Fision AG, True Fit Corporation, FXGear Inc., Magic Mirror

North America is the fastest-growing region for the virtual fitting room market


Report

Table Of Content

1. Executive Summary
2. Global Virtual Fitting Room Market Introduction
2.1. Global Virtual Fitting Room Market – Taxonomy
2.2. Global Virtual Fitting Room Market –Definitions
2.2.1. By Component
2.2.2. By Application
2.2.3. By End User
2.2.4. By Region
3. Global Virtual Fitting Room Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Virtual Fitting Room Market Dynamic Factors – Impact Analysis
3.6. Global Virtual Fitting Room Market – Competition Landscape
3.7. Epidemiology
4. Global Virtual Fitting Room Market Analysis, 2017-2021 and Forecast, 2022-2028
4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Virtual Fitting Room Market, By Component, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.1. Hardware
5.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Software
5.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Services
5.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
6. Global Virtual Fitting Room Market, By Application, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.1. Apparel
6.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Beauty and Cosmetics
6.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Eyewear
6.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Footwear
6.4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
6.5. Jewellery & Watches
6.5.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.5.3. Market Opportunity Analysis
6.6. Others
6.6.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.6.3. Market Opportunity Analysis
7. Global Virtual Fitting Room Market, By End User, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.1. Physical Store
7.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Virtual Store
7.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
8. Global Virtual Fitting Room Market Forecast, By Region, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.1. North America
8.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Europe
8.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Asia-Pacific
8.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Latin America
8.4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Middle East and Africa
8.5.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Global Virtual Fitting Room Market – Opportunity Analysis Index, By Component, By Application, By End User, and Region, 2022-2028
9. North America Virtual Fitting Room Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
9.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Hardware
9.1.2. Software
9.1.3. Services
9.2. Application Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.2.1. Apparel
9.2.2. Beauty and Cosmetics
9.2.3. Eyewear
9.2.4. Footwear
9.2.5. Jewellery & Watches
9.2.6. Others
9.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.3.1. Physical Store
9.3.2. Virtual Store
9.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.4.1. USA
9.4.2. Canada
9.5. North America Virtual Fitting Room Market – Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2022-2028
9.6. North America Virtual Fitting Room Market Dynamics – Trends
10. Europe Virtual Fitting Room Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
10.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Hardware
10.1.2. Software
10.1.3. Services
10.2. Application Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.2.1. Apparel
10.2.2. Beauty and Cosmetics
10.2.3. Eyewear
10.2.4. Footwear
10.2.5. Jewellery & Watches
10.2.6. Others
10.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Physical Store
10.3.2. Virtual Store
10.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.4.1. Germany
10.4.2. UK
10.4.3. France
10.4.4. Spain
10.4.5. Italy
10.4.6. Rest of Europe
10.5. Europe Virtual Fitting Room Market – Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2022-2028
10.6. Europe Virtual Fitting Room Market Dynamics – Trends
11. Asia-Pacific Virtual Fitting Room Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
11.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Hardware
11.1.2. Software
11.1.3. Services
11.2. Application Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.2.1. Apparel
11.2.2. Beauty and Cosmetics
11.2.3. Eyewear
11.2.4. Footwear
11.2.5. Jewellery & Watches
11.2.6. Others
11.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Physical Store
11.3.2. Virtual Store
11.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.4.1. China
11.4.2. India
11.4.3. Japan
11.4.4. ASEAN
11.4.5. Australia & New Zealand
11.4.6. Rest of Asia-Pacific
11.5. Asia-Pacific Virtual Fitting Room Market – Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2022-2028
11.6. Asia-Pacific Virtual Fitting Room Market Dynamics – Trends
12. Latin America Virtual Fitting Room Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
12.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Hardware
12.1.2. Software
12.1.3. Services
12.2. Application Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.2.1. Apparel
12.2.2. Beauty and Cosmetics
12.2.3. Eyewear
12.2.4. Footwear
12.2.5. Jewellery & Watches
12.2.6. Others
12.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Physical Store
12.3.2. Virtual Store
12.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.4.1. Brazil
12.4.2. Mexico
12.4.3. Rest of Latin America
12.5. Latin America Virtual Fitting Room Market – Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2022-2028
12.6. Latin America Virtual Fitting Room Market Dynamics – Trends
13. Middle East and Africa Virtual Fitting Room Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
13.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Hardware
13.1.2. Software
13.1.3. Services
13.2. Application Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.2.1. Apparel
13.2.2. Beauty and Cosmetics
13.2.3. Eyewear
13.2.4. Footwear
13.2.5. Jewellery & Watches
13.2.6. Others
13.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Physical Store
13.3.2. Virtual Store
13.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.4.1. Gulf Cooperation Council (GCC) Countries
13.4.2. South Africa
13.4.3. Rest of MEA
13.5. MEA Virtual Fitting Room Market – Opportunity Analysis Index, By Component, By Application, By End User, and Country, 2022-2028
13.6. MEA Virtual Fitting Room Market Dynamics – Trends
14. Competition Landscape
14.1. Strategic Dashboard of Top Market Players
14.2. Company Profiles (Introduction, Financial Analysis, Key Components, Key Developments, Strategies, and SWOT Analysis)
14.2.1. AstraFit
14.2.2. Else Corp Srl
14.2.3. Zugara
14.2.4. Fision AG
14.2.5. True Fit Corporation
14.2.6. FXGear Inc.
14.2.7. Magic Mirror
14.2.8. Walmart
14.2.9. Metail
14.2.10. Perfitly
14.2.11. Reactive Reality
15. Research Methodology
16. Key Assumptions and Acronyms

Report

Company Profile

  • AstraFit
  • Else Corp Srl
  • Zugara
  • Fision AG
  • True Fit Corporation
  • FXGear Inc.
  • Magic Mirror
  • Walmart
  • Metail
  • Perfitly
  • Reactive Reality

Description

Virtual Fitting Room Market size is expected to be valued at USD 3,335.9 million in 2022, growing at a 22.1% CAGR from 2022 to 2028. A virtual fitting room is a type of augmented reality (AR) or artificial intelligence (AI) technology that allows shoppers virtually try on clothing items or beauty products without physically touching the item itself. It works by overlaying an item on a live video feed of a customer, so they can check the size, style, and fit of a product they’re thinking of buying. It is also known as virtual dressing rooms, it become more popular since the beginning of the COVID-19 pandemic. Nowadays it is more convenient to build connections with customers and support online sales. Augmented reality (AR) or artificial intelligence (AI) technology will further drive the market in the upcoming years. Apparel companies are shifting towards augmented reality to upgrade their virtual fitting tools. For example, Louis Vuitton, Ralph Lauren, Burberry, Gucci, and others shifted towards AR technology. For instance, Walmart, the multinational retail corporation dresses up fitting room experiences with Zeekit virtual fitting room technology for users of the Walmart app and online channel. Furthermore, the rising popularity of the e-commerce sector, growing concerns of online fashion retailers, and the customized demands of customers will maintain the global virtual fitting room market growth. The competitive apparel market is also expected to create promising growth opportunities for the market over the forecast period. However, customers still can not physically touch items, there is still a risk that customers won’t buy the items they are trying on. Hence, it will hamper the global adoption rate of the virtual fitting room. Although, advancement in technology, high internet speed, and the ubiquity of intelligent technologies, such as high-quality integrated smartphone cameras, smart mirrors, and high-definition lenses, is expected to drive the growth of the virtual fitting room market over the forecast period.

Recent Market Developments:

In July 2022, Hugo Boss partnered with Reactive Reality, a virtual try-on platform, to launch 3D digital dressing room technology on its website.

In Aug 2021, Otero Menswear partnered with Perfitly to bring virtual fitting room technology to the forefront of its new website.

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