Wheatgrass Products Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Juice, Powder, and Others), By Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online Retailers, and Others), By End User (Food & Beverages, Nutraceuticals, Personal Care & Cosmetics, Pharmaceuticals, Pet Food, and Others) and Region Forecast 2020-2031  

Wheatgrass Products Market size was valued at US$ 185.3 million in 2023 and is poised to grow at a significant CAGR of 6.8% from 2024- 2030. Wheatgrass is the young grass of the common wheat plant (Triticum aestivum), used as a food, drink, or dietary supplement. It grows in temperate regions throughout Europe and the United States. Wheatgrass is served freeze-dried or fresh, and so it differs from wheat malt, which is convectively dried. Wheatgrass contains chlorophyll, amino acids, minerals, vitamins, and enzymes. It has enormous health benefits such as providing supplemental nutrition and curative properties. The increasing awareness and changing consumer behavior toward plant-based nutrition are boosting market growth. After the COVID crisis, the demand for nutritious foods and supplements rose significantly and it is expected to maintain the trend.

Moreover, increasing e-commerce platforms and the increasing number of diabetic patients are major market drivers of wheatgrass products. According to WHO, about 422 million people worldwide have diabetes, the majority living in low-and middle-income countries, and 1.5 million deaths are directly attributed to diabetes each year. Both the number of cases and the prevalence of diabetes have been steadily increasing over the past few decades. Hence, it will drive the market significantly. Also, the growing aging population are more concerned about natural foods and supplements.

For instance, according to a survey, there were 703 million persons aged 65 years or over in the world in 2019. The number of older persons is projected to double to 1.5 billion in 2050. Globally, the share of the population aged 65 years or over increased from 6 percent in 1990 to 9 percent in 2019. However, the bitter taste and off-flavors of wheatgrass are hindering the market wheatgrass products market growth of juice products. On the basis of region, North America held the major wheatgrass products market share in the global and is expected to dominate in the forecasted years.

Wheatgrass Products Market Key Developments

• In Oct 2020, Leading superfood brand, Naturya launched organic functional blends to support your immunity and keep you healthy this winter.