Digital Intelligence Platform Market: By Component, By Touchpoint, By Organization Size ), By End User, Healthcare, Media & Entertainment, Public Sector, Retail & E-Commerce, Telecommunication & IT, Travel & Hospitality, Others ) and Region Forecast 2020-2031
Digital Intelligence Platform Market size was valued at US$ 22.2 billion in 2024 and is expected to reach US$ 78.7 billion by 2031, growing at a significant CAGR of 19.8% from 2025-2031. The global market provides a detailed overview of the digital intelligence platform market and that can be segmented by component, touchpoint, organization size, and end-user. By component, the market has been segmented into analytics, data management, and engagement optimization. The analytics segment is likely to be the largest and fastest-growing segment in terms of components. Based on touchpoint, the market is segmented into company website, e-mail, kiosks & pos, mobile, social media, and web. Among these, the company website segment is expected to have the fastest-growing market during the forecast period.
Based on organization size, the market is segmented into large enterprises, and small & medium enterprises (SMEs). The large enterprises segment is likely to hold the largest market share during the estimated period. By end-user, the market is segmented into banking, financial services & insurance (BFSI), healthcare, media & entertainment, public sector, retail & E-commerce, telecommunication & IT, travel & hospitality, and others. The banking, financial services & insurance (BFSI) is likely to hold considerable market share during the estimated period. Other segments include education, automotive, and manufacturing industries.
Study Period
2025-2031Base Year
2024CAGR
19.8%Largest Market
North-AmericanFastest Growing Market
Asia-Pacific
The digital intelligence platform's purpose is to analyze consumer behavioral trends and provide personalised services to boost customer contact by utilizing Big Data. To improve client experience and engagement, several organizations have integrated digital intelligence tools into their marketing cloud services. Digital intelligence solutions are also used by businesses to provide tailored services to customers across several digital touch points. On-demand digital analytics platforms are widely utilized, and their cloud-based implementation helps with the handling of massive amounts of structured and unstructured data.
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Report Benchmarks |
Details |
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Report Study Period |
2025-2031 |
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Market Size in 2024 |
US$ 22.2 billion |
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Market Size in 2031 |
US$ 78.7 billion |
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Market CAGR |
19.8% |
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By Component |
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By Touchpoint |
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By Organization Size |
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By End User |
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By Region |
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Digital intelligence platform market size was valued at US$ 22.2 billion in 2024 and is expected to reach US$ 78.7 billion by 2031, growing at a CAGR of 19.8%.
The market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.
The market key players Adobe Systems, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, New Relic, Optimizely, SAS Institute, Webtrekk.
| 1.Executive Summary |
| 2.Global Digital Intelligence Platform Market Introduction |
| 2.1.Global Digital Intelligence Platform Market - Taxonomy |
| 2.2.Global Digital Intelligence Platform Market - Definitions |
| 2.2.1.Component |
| 2.2.2.Touchpoint |
| 2.2.3.Organization Size |
| 2.2.4.End User |
| 2.2.5.Region |
| 3.Global Digital Intelligence Platform Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Digital Intelligence Platform Market Analysis, 2020 - 2024 and Forecast 2025 - 2031 |
| 4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Digital Intelligence Platform Market By Component, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 5.1. Analytics |
| 5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Data Management |
| 5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Engagement Optimization |
| 5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 6.Global Digital Intelligence Platform Market By Touchpoint, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 6.1. Company Website |
| 6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. E-mail |
| 6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Kiosks & POS |
| 6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Mobile |
| 6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 6.5. Social Media |
| 6.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.5.3. Market Opportunity Analysis |
| 6.6. Web |
| 6.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 6.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.6.3. Market Opportunity Analysis |
| 7.Global Digital Intelligence Platform Market By Organization Size, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 7.1. Large Enterprises |
| 7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Small & Medium Enterprises (SMEs) |
| 7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 8.Global Digital Intelligence Platform Market By End User, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 8.1. Banking, Financial Services & Insurance (BFSI) |
| 8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Healthcare |
| 8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Media & Entertainment |
| 8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Public Sector |
| 8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Retail & E-commerce |
| 8.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 8.6. Telecommunication & IT |
| 8.6.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 8.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.6.3. Market Opportunity Analysis |
| 8.7. Travel & Hospitality |
| 8.7.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 8.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.7.3. Market Opportunity Analysis |
| 8.8. Others |
| 8.8.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 8.8.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.8.3. Market Opportunity Analysis |
| 9.Global Digital Intelligence Platform Market By Region, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 9.1. North America |
| 9.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.1.3. Market Opportunity Analysis |
| 9.2. Europe |
| 9.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.2.3. Market Opportunity Analysis |
| 9.3. Asia Pacific (APAC) |
| 9.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.3.3. Market Opportunity Analysis |
| 9.4. Middle East and Africa (MEA) |
| 9.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.4.3. Market Opportunity Analysis |
| 9.5. Latin America |
| 9.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
| 9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.5.3. Market Opportunity Analysis |
| 10.North America Digital Intelligence Platform Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 10.1. Component Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Analytics |
| 10.1.2.Data Management |
| 10.1.3.Engagement Optimization |
| 10.2. Touchpoint Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Company Website |
| 10.2.2.E-mail |
| 10.2.3.Kiosks & POS |
| 10.2.4.Mobile |
| 10.2.5.Social Media |
| 10.2.6.Web |
| 10.3. Organization Size Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Large Enterprises |
| 10.3.2.Small & Medium Enterprises (SMEs) |
| 10.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Banking, Financial Services & Insurance (BFSI) |
| 10.4.2.Healthcare |
| 10.4.3.Media & Entertainment |
| 10.4.4.Public Sector |
| 10.4.5.Retail & E-commerce |
| 10.4.6.Telecommunication & IT |
| 10.4.7.Travel & Hospitality |
| 10.4.8.Others |
| 10.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.5.1.United States of America (USA) |
| 10.5.2.Canada |
| 11.Europe Digital Intelligence Platform Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 11.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Analytics |
| 11.1.2.Data Management |
| 11.1.3.Engagement Optimization |
| 11.2. Touchpoint Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Company Website |
| 11.2.2.E-mail |
| 11.2.3.Kiosks & POS |
| 11.2.4.Mobile |
| 11.2.5.Social Media |
| 11.2.6.Web |
| 11.3. Organization Size Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Large Enterprises |
| 11.3.2.Small & Medium Enterprises (SMEs) |
| 11.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.Banking, Financial Services & Insurance (BFSI) |
| 11.4.2.Healthcare |
| 11.4.3.Media & Entertainment |
| 11.4.4.Public Sector |
| 11.4.5.Retail & E-commerce |
| 11.4.6.Telecommunication & IT |
| 11.4.7.Travel & Hospitality |
| 11.4.8.Others |
| 11.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.5.1.Germany |
| 11.5.2.France |
| 11.5.3.Italy |
| 11.5.4.United Kingdom (UK) |
| 11.5.5.Spain |
| 11.5.6.Rest of EU |
| 12.Asia Pacific (APAC) Digital Intelligence Platform Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 12.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Analytics |
| 12.1.2.Data Management |
| 12.1.3.Engagement Optimization |
| 12.2. Touchpoint Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Company Website |
| 12.2.2.E-mail |
| 12.2.3.Kiosks & POS |
| 12.2.4.Mobile |
| 12.2.5.Social Media |
| 12.2.6.Web |
| 12.3. Organization Size Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Large Enterprises |
| 12.3.2.Small & Medium Enterprises (SMEs) |
| 12.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.Banking, Financial Services & Insurance (BFSI) |
| 12.4.2.Healthcare |
| 12.4.3.Media & Entertainment |
| 12.4.4.Public Sector |
| 12.4.5.Retail & E-commerce |
| 12.4.6.Telecommunication & IT |
| 12.4.7.Travel & Hospitality |
| 12.4.8.Others |
| 12.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.5.1.China |
| 12.5.2.India |
| 12.5.3.Australia and New Zealand (ANZ) |
| 12.5.4.Japan |
| 12.5.5.Rest of APAC |
| 13.Middle East and Africa (MEA) Digital Intelligence Platform Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 13.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Analytics |
| 13.1.2.Data Management |
| 13.1.3.Engagement Optimization |
| 13.2. Touchpoint Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Company Website |
| 13.2.2.E-mail |
| 13.2.3.Kiosks & POS |
| 13.2.4.Mobile |
| 13.2.5.Social Media |
| 13.2.6.Web |
| 13.3. Organization Size Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Large Enterprises |
| 13.3.2.Small & Medium Enterprises (SMEs) |
| 13.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Banking, Financial Services & Insurance (BFSI) |
| 13.4.2.Healthcare |
| 13.4.3.Media & Entertainment |
| 13.4.4.Public Sector |
| 13.4.5.Retail & E-commerce |
| 13.4.6.Telecommunication & IT |
| 13.4.7.Travel & Hospitality |
| 13.4.8.Others |
| 13.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.5.1.GCC Countries |
| 13.5.2.South Africa |
| 13.5.3.Rest of MEA |
| 14.Latin America Digital Intelligence Platform Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
| 14.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.1.1.Analytics |
| 14.1.2.Data Management |
| 14.1.3.Engagement Optimization |
| 14.2. Touchpoint Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.2.1.Company Website |
| 14.2.2.E-mail |
| 14.2.3.Kiosks & POS |
| 14.2.4.Mobile |
| 14.2.5.Social Media |
| 14.2.6.Web |
| 14.3. Organization Size Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.3.1.Large Enterprises |
| 14.3.2.Small & Medium Enterprises (SMEs) |
| 14.4. End User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.4.1.Banking, Financial Services & Insurance (BFSI) |
| 14.4.2.Healthcare |
| 14.4.3.Media & Entertainment |
| 14.4.4.Public Sector |
| 14.4.5.Retail & E-commerce |
| 14.4.6.Telecommunication & IT |
| 14.4.7.Travel & Hospitality |
| 14.4.8.Others |
| 14.5. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.5.1.Brazil |
| 14.5.2.Mexico |
| 14.5.3.Rest of LA |
| 15. Competition Landscape |
| 15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 15.2.1.Adobe Systems |
| 15.2.2.Cxense |
| 15.2.3.Evergage |
| 15.2.4.Google |
| 15.2.5.IBM |
| 15.2.6.Localytics |
| 15.2.7.Mixpanel |
| 15.2.8.New Relic |
| 15.2.9.Optimizely |
| 15.2.10.SAS Institute |
| 15.2.11.Webtrekk |
| 16. Research Methodology |
| 17. Appendix and Abbreviations |
Key Market Players
Author
Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of experience in the field of market research. Sravani is adept at creating competitive evaluations, precise market estimations, and market projections, emphasizing the food and beverage and information and communication technology (ICT) industries. Her areas of competence are identifying important players, projecting market trends, and assessing the potential for industry growth. She applies a strong analytical approach to provide precise market estimates and thorough industry analysis, empowering organizations to make data-driven decisions. Sravani's estimating and forecasting abilities are essential for businesses to take advantage of new opportunities and effectively manage dynamic market environments.
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