- Analytics
- Data Management
- Engagement Optimization
Digital Intelligence Platform Market size is valued at USD 12,152.3 million in 2022 and is expected to reach a value of USD 39,405.0 million by 2028, growing at a significant CAGR of 18.3% from 2023-2029. The global market provides a detailed overview of the digital intelligence platform market and that can be segmented by component, touchpoint, organization size, and end-user. By component, the digital intelligence platform market has been segmented into analytics, data management, and engagement optimization. The analytics segment is likely to be the largest and fastest-growing segment in terms of components. Based on touchpoint, the digital intelligence platform market is segmented into company website, e-mail, kiosks & pos, mobile, social media, and web. Among these, the company website segment is expected to have the fastest-growing market during the forecast period 2022-2028.On the basis of organization size, the market is segmented into large enterprises, and small & medium enterprises (SMEs). The large enterprises segment is likely to hold the largest market share during the estimated period. By end-user, the market is segmented into banking, financial services & insurance (BFSI), healthcare, media & entertainment, public sector, retail & E-commerce, telecommunication & IT, travel & hospitality, and others. The banking, financial services & insurance (BFSI) is likely to hold considerable market share during the estimated period. Other segments include education, automotive, and manufacturing industries.
Digital Intelligence Platform Market Summary
Study Period
2024-2030
Base Year
2023
CAGR
18.3%
Largest Market
North American
Fastest Growing Market
Asia-Pacific
Digital Intelligence Platform Market Dynamics
The digital intelligence platform's purpose is to analyze consumer behavioral trends and provide personalised services to boost customer contact by utilizing Big Data. To improve client experience and engagement, several organizations have integrated digital intelligence tools into their marketing cloud services. Digital intelligence solutions are also used by businesses to provide tailored services to customers across several digital touch points. On-demand digital analytics platforms are widely utilized, and their cloud-based implementation helps with the handling of massive amounts of structured and unstructured data.
Asia Pacific Got Significant Share
Digital Intelligence Platform Market Regional Analysis
Latin America
Europe
Asia Pacific
Middle East
North America
Key Features of the Reports
- The digital intelligence platform market report provides granular level information about the market size, regional market share, historic market (2018-2022) and forecast (2023-2029)
- The digital intelligence platform market report covers in-detail insights about the competitors overview, company share analysis, key market developments, and their key strategies
- The digital intelligence platform market report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
- The digital intelligence platform market report tracks recent innovations, key developments, and start-up details that are actively working in the market
- The digital intelligence platform market report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
Digital Intelligence Platform Market Segmentation
By Component
By Touchpoint
- Company Website
- Kiosks & POS
- Mobile
- Social Media
- Web
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End User
- Banking, Financial Services & Insurance (BFSI)
- Healthcare
- Media & Entertainment
- Public Sector
- Retail & E-commerce
- Telecommunication & IT
- Travel & Hospitality
- Others
By Geography
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East and Africa
Frequently Asked Questions
The digital intelligence platform market size was valued at USD 12,152.3 million in 2022
The digital intelligence platform market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.
The digital intelligence platform market key players Adobe Systems, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, New Relic, Optimizely, SAS Institute, Webtrekk
| 1.Executive Summary |
| 2.Global Digital Intelligence Platform Market Introduction |
| 2.1.Global Digital Intelligence Platform Market - Taxonomy |
| 2.2.Global Digital Intelligence Platform Market - Definitions |
| 2.2.1.Component |
| 2.2.2.Touchpoint |
| 2.2.3.Organization Size |
| 2.2.4.End User |
| 2.2.5.Region |
| 3.Global Digital Intelligence Platform Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Digital Intelligence Platform Market Analysis, 2018 - 2022 and Forecast 2023 - 2029 |
| 4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Digital Intelligence Platform Market By Component, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 5.1. Analytics |
| 5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Data Management |
| 5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Engagement Optimization |
| 5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 6.Global Digital Intelligence Platform Market By Touchpoint, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 6.1. Company Website |
| 6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. E-mail |
| 6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Kiosks & POS |
| 6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Mobile |
| 6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 6.5. Social Media |
| 6.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.5.3. Market Opportunity Analysis |
| 6.6. Web |
| 6.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 6.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.6.3. Market Opportunity Analysis |
| 7.Global Digital Intelligence Platform Market By Organization Size, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 7.1. Large Enterprises |
| 7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Small & Medium Enterprises (SMEs) |
| 7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 8.Global Digital Intelligence Platform Market By End User, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 8.1. Banking, Financial Services & Insurance (BFSI) |
| 8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Healthcare |
| 8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Media & Entertainment |
| 8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Public Sector |
| 8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Retail & E-commerce |
| 8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 8.6. Telecommunication & IT |
| 8.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.6.3. Market Opportunity Analysis |
| 8.7. Travel & Hospitality |
| 8.7.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.7.3. Market Opportunity Analysis |
| 8.8. Others |
| 8.8.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 8.8.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.8.3. Market Opportunity Analysis |
| 9.Global Digital Intelligence Platform Market By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 9.1. North America |
| 9.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.1.3. Market Opportunity Analysis |
| 9.2. Europe |
| 9.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.2.3. Market Opportunity Analysis |
| 9.3. Asia Pacific (APAC) |
| 9.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.3.3. Market Opportunity Analysis |
| 9.4. Middle East and Africa (MEA) |
| 9.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.4.3. Market Opportunity Analysis |
| 9.5. Latin America |
| 9.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million) |
| 9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.5.3. Market Opportunity Analysis |
| 10.North America Digital Intelligence Platform Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 10.1. Component Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Analytics |
| 10.1.2.Data Management |
| 10.1.3.Engagement Optimization |
| 10.2. Touchpoint Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Company Website |
| 10.2.2.E-mail |
| 10.2.3.Kiosks & POS |
| 10.2.4.Mobile |
| 10.2.5.Social Media |
| 10.2.6.Web |
| 10.3. Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Large Enterprises |
| 10.3.2.Small & Medium Enterprises (SMEs) |
| 10.4. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Banking, Financial Services & Insurance (BFSI) |
| 10.4.2.Healthcare |
| 10.4.3.Media & Entertainment |
| 10.4.4.Public Sector |
| 10.4.5.Retail & E-commerce |
| 10.4.6.Telecommunication & IT |
| 10.4.7.Travel & Hospitality |
| 10.4.8.Others |
| 10.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.5.1.United States of America (USA) |
| 10.5.2.Canada |
| 11.Europe Digital Intelligence Platform Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 11.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Analytics |
| 11.1.2.Data Management |
| 11.1.3.Engagement Optimization |
| 11.2. Touchpoint Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Company Website |
| 11.2.2.E-mail |
| 11.2.3.Kiosks & POS |
| 11.2.4.Mobile |
| 11.2.5.Social Media |
| 11.2.6.Web |
| 11.3. Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Large Enterprises |
| 11.3.2.Small & Medium Enterprises (SMEs) |
| 11.4. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.Banking, Financial Services & Insurance (BFSI) |
| 11.4.2.Healthcare |
| 11.4.3.Media & Entertainment |
| 11.4.4.Public Sector |
| 11.4.5.Retail & E-commerce |
| 11.4.6.Telecommunication & IT |
| 11.4.7.Travel & Hospitality |
| 11.4.8.Others |
| 11.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.5.1.Germany |
| 11.5.2.France |
| 11.5.3.Italy |
| 11.5.4.United Kingdom (UK) |
| 11.5.5.Spain |
| 11.5.6.Rest of EU |
| 12.Asia Pacific (APAC) Digital Intelligence Platform Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 12.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Analytics |
| 12.1.2.Data Management |
| 12.1.3.Engagement Optimization |
| 12.2. Touchpoint Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Company Website |
| 12.2.2.E-mail |
| 12.2.3.Kiosks & POS |
| 12.2.4.Mobile |
| 12.2.5.Social Media |
| 12.2.6.Web |
| 12.3. Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Large Enterprises |
| 12.3.2.Small & Medium Enterprises (SMEs) |
| 12.4. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.Banking, Financial Services & Insurance (BFSI) |
| 12.4.2.Healthcare |
| 12.4.3.Media & Entertainment |
| 12.4.4.Public Sector |
| 12.4.5.Retail & E-commerce |
| 12.4.6.Telecommunication & IT |
| 12.4.7.Travel & Hospitality |
| 12.4.8.Others |
| 12.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.5.1.China |
| 12.5.2.India |
| 12.5.3.Australia and New Zealand (ANZ) |
| 12.5.4.Japan |
| 12.5.5.Rest of APAC |
| 13.Middle East and Africa (MEA) Digital Intelligence Platform Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 13.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Analytics |
| 13.1.2.Data Management |
| 13.1.3.Engagement Optimization |
| 13.2. Touchpoint Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Company Website |
| 13.2.2.E-mail |
| 13.2.3.Kiosks & POS |
| 13.2.4.Mobile |
| 13.2.5.Social Media |
| 13.2.6.Web |
| 13.3. Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Large Enterprises |
| 13.3.2.Small & Medium Enterprises (SMEs) |
| 13.4. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Banking, Financial Services & Insurance (BFSI) |
| 13.4.2.Healthcare |
| 13.4.3.Media & Entertainment |
| 13.4.4.Public Sector |
| 13.4.5.Retail & E-commerce |
| 13.4.6.Telecommunication & IT |
| 13.4.7.Travel & Hospitality |
| 13.4.8.Others |
| 13.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.5.1.GCC Countries |
| 13.5.2.South Africa |
| 13.5.3.Rest of MEA |
| 14.Latin America Digital Intelligence Platform Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million) |
| 14.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.1.1.Analytics |
| 14.1.2.Data Management |
| 14.1.3.Engagement Optimization |
| 14.2. Touchpoint Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.2.1.Company Website |
| 14.2.2.E-mail |
| 14.2.3.Kiosks & POS |
| 14.2.4.Mobile |
| 14.2.5.Social Media |
| 14.2.6.Web |
| 14.3. Organization Size Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.3.1.Large Enterprises |
| 14.3.2.Small & Medium Enterprises (SMEs) |
| 14.4. End User Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.4.1.Banking, Financial Services & Insurance (BFSI) |
| 14.4.2.Healthcare |
| 14.4.3.Media & Entertainment |
| 14.4.4.Public Sector |
| 14.4.5.Retail & E-commerce |
| 14.4.6.Telecommunication & IT |
| 14.4.7.Travel & Hospitality |
| 14.4.8.Others |
| 14.5. Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.5.1.Brazil |
| 14.5.2.Mexico |
| 14.5.3.Rest of LA |
| 15. Competition Landscape |
| 15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 15.2.1.Adobe Systems |
| 15.2.2.Cxense |
| 15.2.3.Evergage |
| 15.2.4.Google |
| 15.2.5.IBM |
| 15.2.6.Localytics |
| 15.2.7.Mixpanel |
| 15.2.8.New Relic |
| 15.2.9.Optimizely |
| 15.2.10.SAS Institute |
| 15.2.11.Webtrekk |
| 16. Research Methodology |
| 17. Appendix and Abbreviations |
- Adobe Systems
- Cxense
- Evergage
- IBM
- Localytics
- Mixpanel
- New Relic
- Optimizely
- SAS Institute
- Webtrekk