Digital Intelligence Platform Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis (2017-2021) and Forecast (2022-2028)

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Digital Intelligence Platform Market: by Component (Analytics, Data Management, Engagement Optimization), Touchpoint (Company Website, E-mail, Kiosks & POS, Mobile, Social Media, Web), Organization Size (Large Enterprises, Small & Medium Enterprises (SMEs)), End User (Banking, Financial Services & Insurance (BFSI), Healthcare, Media & Entertainment, Public Sector, Retail & E-commerce, Telecommunication & IT, Travel & Hospitality, Others (education, automotive, and manufacturing industries)) and Geography

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Report

Description

Digital Intelligence Platform Market size is valued at USD 12,152.3 million in 2021 and is expected to reach a value of USD 39,405.0 million by 2028, growing at a CAGR of 18.3% during the forecast period 2022 to 2028. The global market provides a detailed overview of the digital intelligence platform market and that can be segmented by component, touchpoint, organization size, and end-user. By component, the digital intelligence platform market has been segmented into analytics, data management, and engagement optimization. The analytics segment is likely to be the largest and fastest-growing segment in terms of components. Based on touchpoint, the digital intelligence platform market is segmented into company website, e-mail, kiosks & pos, mobile, social media, and web. Among these, the company website segment is expected to have the fastest-growing market during the forecast period 2022-2028.On the basis of organization size, the market is segmented into large enterprises, and small & medium enterprises (SMEs). The large enterprise’s segment is likely to hold the largest market share during the estimated period. By end-user, the market is segmented into banking, financial services & insurance (BFSI), healthcare, media & entertainment, public sector, retail & E-commerce, telecommunication & IT, travel & hospitality, and others. The banking, financial services & insurance (BFSI) is likely to hold considerable market share during the estimated period. Other segments include education, automotive, and manufacturing industries.

 

Digital Intelligence Platform Market

MARKET SUMMARY
-
18.3%
  • Study Period– 2022-2028
  • Base Year– 2021
  • CAGR– 18.3%
  • Largest Market– North American
  • Fastest Growing Market– Asia-Pacific

Digital Intelligence Platform Market

  • The Digital Intelligence Platform Market report gives comprehensive outlook across the region with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • The Digital Intelligence Platform Market is segmented based on component, touchpoint , organization size, end User and geography.
Key Players
  • Adobe Systems
  • Cxense
  • Evergage
  • Google
  • IBM
Digital Intelligence Platform Market Drivers

The digital intelligence platform’s purpose is to analyze consumer behavioral trends and provide personalised services to boost customer contact by utilizing Big Data. To improve client experience and engagement, several organizations have integrated digital intelligence tools into their marketing cloud services. Digital intelligence solutions are also used by businesses to provide tailored services to customers across several digital touch points. On-demand digital analytics platforms are widely utilized, and their cloud-based implementation helps with the handling of massive amounts of structured and unstructured data.


Asia Pacific Got Significant Share

Digital Intelligence Platform Market

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East

Key

Features of the Report

  • The digital intelligence platform market report provides granular level information about the market size, regional market share, historic market (2017-2021) and forecast (2022-2028)
  • The digital intelligence platform market report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The digital intelligence platform market report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The digital intelligence platform market report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The digital intelligence platform market report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
Digital Intelligence Platform Market Segmentation


Location

GEOGRAPHY

Frequently Asked Questions

The Digital Intelligence Platform Market is projected to expand at a CAGR of 18.3% during the forecast period

The major players in the global digital intelligence platform market are Adobe Systems, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, New Relic, Optimizely, SAS Institute and Webtrekk.

North American is the fastest-growing region for Digital Intelligence Platform Market


Report

Table Of Content

1. Executive Summary
2. Global Digital Intelligence Platform Market Introduction
2.1. Global Digital Intelligence Platform Market – Taxonomy
2.2. Global Digital Intelligence Platform Market –Definitions
2.2.1. By Component
2.2.2. By Touchpoint
2.2.3. By Organization Size
2.2.4. By End User
2.2.5. By Region
3. Global Digital Intelligence Platform Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Digital Intelligence Platform Market Dynamic Factors – Impact Analysis
3.6. Global Digital Intelligence Platform Market – Competition Landscape
4. Global Digital Intelligence Platform Market Analysis,2017-2021 and Forecast, 2022-2028
4.1. Market Analysis,2017-2021 and Forecast, 2022-2028(Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Digital Intelligence Platform Market, By Component, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.1. Analytics
5.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Data Management
5.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Engagement Optimization
5.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
6. Global Digital Intelligence Platform Market, By Touchpoint, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.1. Company Website
6.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. E-mail
6.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Kiosks & POS
6.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Mobile
6.4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
6.5. Social Media
6.5.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.5.3. Market Opportunity Analysis
6.6. Web
6.6.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.6.3. Market Opportunity Analysis
6.7. Others (sales representatives, surveys, seminars, trade shows, and training)
6.7.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.7.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.7.3. Market Opportunity Analysis
7. Global Digital Intelligence Platform Market, By Organization Size, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.1. Large Enterprises
7.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Small & Medium Enterprises (SMEs)
7.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
8. Global Digital Intelligence Platform Market, By End User, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.1. Banking, Financial Services & Insurance (BFSI)
8.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Healthcare
8.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Media & Entertainment
8.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Public Sector
8.4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Retail & E-commerce
8.5.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Telecommunication & IT
8.6.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.6.3. Market Opportunity Analysis
8.7. Travel & Hospitality
8.7.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.7.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.7.3. Market Opportunity Analysis
8.8. Others (education, automotive, and manufacturing industries)
8.8.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.8.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.8.3. Market Opportunity Analysis
9. Global Digital Intelligence Platform Market Forecast, By Region, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
9.1. North America
9.1.1. Market Analysis, 2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.1.3. Market Opportunity Analysis
9.2. Europe
9.2.1. Market Analysis, 2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.2.3. Market Opportunity Analysis
9.3. Asia-Pacific
9.3.1. Market Analysis, 2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.3.3. Market Opportunity Analysis
9.4. Latin America
9.4.1. Market Analysis, 2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.4.3. Market Opportunity Analysis
9.5. Middle East and Africa
9.5.1. Market Analysis, 2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.5.3. Market Opportunity Analysis
9.6. Global Digital Intelligence Platform Market – Opportunity Analysis Index, By Component, Touchpoint, Organization Size, End User, and Region, 2022-2028
10. North America Digital Intelligence Platform Market Analysis,2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
10.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Analytics
10.1.2. Data Management
10.1.3. Engagement Optimization
10.2. Touchpoint Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Company Website
10.2.2. E-mail
10.2.3. Kiosks & POS
10.2.4. Mobile
10.2.5. Social Media
10.2.6. Web
10.2.7. Others (sales representatives, surveys, seminars, trade shows, and training)
10.3. Organization Size Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Large Enterprises
10.3.2. Small & Medium Enterprises (SMEs)
10.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.4.1. Banking, Financial Services & Insurance (BFSI)
10.4.2. Healthcare
10.4.3. Media & Entertainment
10.4.4. Public Sector
10.4.5. Retail & E-commerce
10.4.6. Telecommunication & IT
10.4.7. Travel & Hospitality
10.4.8. Others (education, automotive, and manufacturing industries)
10.5. Country Analysis 2017-2021 and Forecast 2022-2028by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.5.1. USA
10.5.2. Canada
10.6. North America Digital Intelligence Platform Market – Opportunity Analysis Index, By Component, Touchpoint, Organization Size, End User, and Country, 2022-2028
10.7. North America Digital Intelligence Platform Market Dynamics – Trends
11. Europe Digital Intelligence Platform Market Analysis, 2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
11.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Analytics
11.1.2. Data Management
11.1.3. Engagement Optimization
11.2. Touchpoint Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Company Website
11.2.2. E-mail
11.2.3. Kiosks & POS
11.2.4. Mobile
11.2.5. Social Media
11.2.6. Web
11.2.7. Others (sales representatives, surveys, seminars, trade shows, and training)
11.3. Organization Size Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Large Enterprises
11.3.2. Small & Medium Enterprises (SMEs)
11.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.4.1. Banking, Financial Services & Insurance (BFSI)
11.4.2. Healthcare
11.4.3. Media & Entertainment
11.4.4. Public Sector
11.4.5. Retail & E-commerce
11.4.6. Telecommunication & IT
11.4.7. Travel & Hospitality
11.4.8. Others (education, automotive, and manufacturing industries)
11.5. Country Analysis 2017-2021and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.5.1. Germany
11.5.2. UK
11.5.3. France
11.5.4. Spain
11.5.5. Italy
11.5.6. Russia
11.5.7. Rest of Europe
11.6. Europe Digital Intelligence Platform Market – Opportunity Analysis Index, By Component, Touchpoint, Organization Size, End User, and Country, 2022-2028
11.7. Europe Digital Intelligence Platform Market Dynamics – Trends
12. Asia-Pacific Digital Intelligence Platform Market Analysis, 2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
12.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Analytics
12.1.2. Data Management
12.1.3. Engagement Optimization
12.2. Touchpoint Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Company Website
12.2.2. E-mail
12.2.3. Kiosks & POS
12.2.4. Mobile
12.2.5. Social Media
12.2.6. Web
12.2.7. Others (sales representatives, surveys, seminars, trade shows, and training)
12.3. Organization Size Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Large Enterprises
12.3.2. Small & Medium Enterprises (SMEs)
12.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.4.1. Banking, Financial Services & Insurance (BFSI)
12.4.2. Healthcare
12.4.3. Media & Entertainment
12.4.4. Public Sector
12.4.5. Retail & E-commerce
12.4.6. Telecommunication & IT
12.4.7. Travel & Hospitality
12.4.8. Others (education, automotive, and manufacturing industries)
12.5. Country Analysis2017-2021and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.5.1. China
12.5.2. India
12.5.3. Japan
12.5.4. ASEAN
12.5.5. Australia & New Zealand
12.5.6. Rest of Asia-Pacific
12.6. Asia-Pacific Digital Intelligence Platform Market – Opportunity Analysis Index, By Component, Touchpoint, Organization Size, End User, and Country,2022-2028
12.7. Asia-Pacific Digital Intelligence Platform Market Dynamics – Trends
13. Latin America Digital Intelligence Platform Market Analysis,2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
13.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Analytics
13.1.2. Data Management
13.1.3. Engagement Optimization
13.2. Touchpoint Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.2.1. Company Website
13.2.2. E-mail
13.2.3. Kiosks & POS
13.2.4. Mobile
13.2.5. Social Media
13.2.6. Web
13.2.7. Others (sales representatives, surveys, seminars, trade shows, and training)
13.3. Organization Size Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Large Enterprises
13.3.2. Small & Medium Enterprises (SMEs)
13.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.4.1. Banking, Financial Services & Insurance (BFSI)
13.4.2. Healthcare
13.4.3. Media & Entertainment
13.4.4. Public Sector
13.4.5. Retail & E-commerce
13.4.6. Telecommunication & IT
13.4.7. Travel & Hospitality
13.4.8. Others (education, automotive, and manufacturing industries)
13.5. Country Analysis 2017-2021and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.5.1. Brazil
13.5.2. Mexico
13.5.3. Rest of Latin America
13.6. Latin America Digital Intelligence Platform Market – Opportunity Analysis Index, By Component, Touchpoint, Organization Size, End User, and Country, 2022-2028
13.7. Latin America Digital Intelligence Platform Market Dynamics – Trends
14. Middle East and Africa Digital Intelligence Platform Market Analysis, 2017-2021and Forecast, 2022-2028(Revenue, USD Mn)
14.1. Component Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
14.1.1. Analytics
14.1.2. Data Management
14.1.3. Engagement Optimization
14.2. Touchpoint Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
14.2.1. Company Website
14.2.2. E-mail
14.2.3. Kiosks & POS
14.2.4. Mobile
14.2.5. Social Media
14.2.6. Web
14.2.7. Others (sales representatives, surveys, seminars, trade shows, and training)
14.3. Organization Size Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.3.1. Large Enterprises
14.3.2. Small & Medium Enterprises (SMEs)
14.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.4.1. Banking, Financial Services & Insurance (BFSI)
14.4.2. Healthcare
14.4.3. Media & Entertainment
14.4.4. Public Sector
14.4.5. Retail & E-commerce
14.4.6. Telecommunication & IT
14.4.7. Travel & Hospitality
14.4.8. Others (education, automotive, and manufacturing industries)
14.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
14.5.1. Gulf Cooperation Council (GCC) Countries
14.5.2. South Africa
14.5.3. Rest of MEA
14.6. MEA Digital Intelligence Platform Market – Opportunity Analysis Index, By Component, Touchpoint, Organization Size, End User, and Country, 2022-2028
14.7. MEA Digital Intelligence Platform Market Dynamics – Trends
15. Competition Landscape
15.1. Strategic Dashboard of Top Market Players
15.2. Company Profiles (Introduction, Financial Analysis, Key Offerings, Key Developments, Strategies, and SWOT Analysis)
15.2.1. Adobe Systems (US)
15.2.2. Cxense (Norway)
15.2.3. Evergage (US)
15.2.4. Google (US)
15.2.5. IBM (US)
15.2.6. Localytics (US)
15.2.7. Mixpanel (US)
15.2.8. New Relic (US)
15.2.9. Optimizely (US)
15.2.10. SAS Institute (US)
15.2.11. Webtrekk (Germany)
16. Research Methodology
17. Key Assumptions and Acronyms

Report

Company Profile

  • Adobe Systems
  • Cxense
  • Evergage
  • Google
  • IBM
  • Localytics
  • Mixpanel
  • New Relic
  • Optimizely
  • SAS Institute
  • Webtrekk

Description

Digital Intelligence Platform Market size is valued at USD 12,152.3 million in 2021 and is expected to reach a value of USD 39,405.0 million by 2028, growing at a CAGR of 18.3% during the forecast period 2022 to 2028. The global market provides a detailed overview of the digital intelligence platform market and that can be segmented by component, touchpoint, organization size, and end-user. By component, the digital intelligence platform market has been segmented into analytics, data management, and engagement optimization. The analytics segment is likely to be the largest and fastest-growing segment in terms of components. Based on touchpoint, the digital intelligence platform market is segmented into company website, e-mail, kiosks & pos, mobile, social media, and web. Among these, the company website segment is expected to have the fastest-growing market during the forecast period 2022-2028.On the basis of organization size, the market is segmented into large enterprises, and small & medium enterprises (SMEs). The large enterprise’s segment is likely to hold the largest market share during the estimated period. By end-user, the market is segmented into banking, financial services & insurance (BFSI), healthcare, media & entertainment, public sector, retail & E-commerce, telecommunication & IT, travel & hospitality, and others. The banking, financial services & insurance (BFSI) is likely to hold considerable market share during the estimated period. Other segments include education, automotive, and manufacturing industries.

 

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