Eyelash Serum Market Size, Share, Growth, Trends, and Industry Analysis: By Product Type, By Ingredients, By Distribution Channel, and Region
Eyelash Serum Market Size, Share, Growth, Trends, and Industry Analysis: By Product Type, By Ingredients, By Distribution Channel, and Region
Eyelash Serum Market size was valued at US$ 905 million in 2023 and is projected to reach US$ 1,308.2 million by 2030, at a CAGR of 4.8% from 2024-2030. Eyelash serums, which encourage the growth of longer, thicker, and fuller natural lashes, have gained popularity as an alternative to eyelash extensions. These solutions usually include important nutrients including castor oil, peptides, biotin, pumpkin seed extract, panthenol, and hyaluronic acid, which stimulate hair follicles and nourish the lashes.
The eyelash serum market is expanding rapidly, owing largely to increased investments by top businesses in product innovation and marketing. Many manufacturers are increased their natural eyelash serum ranges in response to rising consumer demand, aiming to maximize market value and preserve a competitive advantage. Growing consumer awareness of the benefits of eyelash serums is driving market growth. These serums not only nourish and encourage lash renewal, but they also make them appear fuller and darker. The ease of application, combined with the reduced cost compared to traditional eyelash extensions, contributes to the product's global appeal, making it a popular choice among many consumers over artificial lashes.
Study Period
2024-2030Base Year
2023CAGR
4.8%Largest Market
North-AmericaFastest Growing Market
North-America
One of the primary reasons for the growing popularity of eyelash serums is a shift in customer preferences towards natural and non-invasive beauty remedies. As the cosmetic business changes, more consumers, particularly Millennials and Generation Z, desire solutions that provide effective results without requiring costly or intrusive procedures such as eyelash extensions or fake lashes. This group is especially receptive to items that promote self-care and natural beauty enhancement.
Social media and influencer marketing have also contributed significantly to the expansion of the eyelash serum industry. Instagram, YouTube, and TikTok have all increased the awareness of these items, with beauty influencers and celebrities endorsing them to millions of followers. This increased awareness has not only increased demand for eyelash serums but has also established its status as the go-to solution for consumers seeking longer, thicker, and healthier lashes.
Product safety and natural ingredients are developing as significant industry trends, as customers become more health-conscious and concerned about the potential side effects of certain chemicals. Parabens, sulphates, and prostaglandins have all been associated to negative side effects, including eye discomfort and iris colour changes. As a result, increased demand for safer alternatives, such as peptide-based serums, which provide good outcomes while avoiding the hazards associated with prostaglandins. The emerging clean beauty movement is also influencing the eyelash serum market. Consumers are increasingly looking for items that are ethically sourced, cruelty-free, and environmentally friendly. Brands such as Neora have responded to this need by introducing treatments that are dermatologist-tested, hypoallergenic, and free of harsh chemicals, such as their Neora Advanced Eyelash Conditioner.
The North American eyelash serum market is increasing rapidly, owing largely to the growing beauty and wellness industry. Consumers are increasingly adopting eyelash serums into their beauty routines, looking for solutions that provide longer, thicker lashes without the need for intrusive procedures. This demand is being driven by the growing popularity of non-invasive cosmetic treatments, as well as the powerful influence of social media, where visible outcomes and endorsements from beauty influencers play an important part in molding consumer purchasing behavior.
The United States is dominated the North American market, with industry leaders including Grande Cosmetics, Latisse, and Neora. The United States' well-established beauty industry, combined with a high demand for premium, creative products, makes it an extremely profitable market for eyelash serum manufacturers. These brands benefit from a consumer base that appreciates high-quality, effective solutions, which helps to increase their market position.
The expansion of the eyelash serum market in North America is closely related to changing cosmetic trends, with customers increasingly preferring treatments that deliver visible, natural enhancements. A mature beauty sector, rising consumer awareness, and social media-driven trends have all contributed to an excellent atmosphere for eyelash serum businesses to prosper in the region.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 905 million |
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Market Size in 2030 |
US$ 1,308.2 million |
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Market CAGR |
4.8% |
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By Product |
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By Ingredients |
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By Distribution Channel |
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The global eyelash serum market size was valued at US$ 905 million in 2023 and is projected to grow at a CAGR of 4.8% from 2024-2030.
Raised consumer awareness about product safety and clean beauty trends. In addition, the impact of social media and influencer marketing.
Advancements in peptide-based and natural component compositions.
North America is estimated to largest share with the highest CAGR over the forecast period.
| 1.Executive Summary |
| 2.Global Eyelash Serum Market Introduction |
| 2.1.Global Eyelash Serum Market - Taxonomy |
| 2.2.Global Eyelash Serum Market - Definitions |
| 2.2.1.Product |
| 2.2.2.Ingredients |
| 2.2.3.Distribution Channel |
| 2.2.4.Region |
| 3.Global Eyelash Serum Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Eyelash Serum Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Eyelash Serum Market By Product, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. Vitamin |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Peptides |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Prostaglandins |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Others |
| 5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 6.Global Eyelash Serum Market By Ingredients, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Conventional |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Organic |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 7.Global Eyelash Serum Market By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. Hypermarkets & Supermarkets |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Convenience Stores |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Online |
| 7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 8.Global Eyelash Serum Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia Pacific (APAC) |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Middle East and Africa (MEA) |
| 8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Latin America |
| 8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9.North America Eyelash Serum Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1.Vitamin |
| 9.1.2.Peptides |
| 9.1.3.Prostaglandins |
| 9.1.4.Others |
| 9.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1.Conventional |
| 9.2.2.Organic |
| 9.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.3.1.Hypermarkets & Supermarkets |
| 9.3.2.Convenience Stores |
| 9.3.3.Online |
| 9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.4.1.United States of America (USA) |
| 9.4.2.Canada |
| 10.Europe Eyelash Serum Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Vitamin |
| 10.1.2.Peptides |
| 10.1.3.Prostaglandins |
| 10.1.4.Others |
| 10.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Conventional |
| 10.2.2.Organic |
| 10.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Hypermarkets & Supermarkets |
| 10.3.2.Convenience Stores |
| 10.3.3.Online |
| 10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Germany |
| 10.4.2.France |
| 10.4.3.Italy |
| 10.4.4.United Kingdom (UK) |
| 10.4.5.Spain |
| 11.Asia Pacific (APAC) Eyelash Serum Market, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Vitamin |
| 11.1.2.Peptides |
| 11.1.3.Prostaglandins |
| 11.1.4.Others |
| 11.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Conventional |
| 11.2.2.Organic |
| 11.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Hypermarkets & Supermarkets |
| 11.3.2.Convenience Stores |
| 11.3.3.Online |
| 11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.China |
| 11.4.2.India |
| 11.4.3.Australia and New Zealand (ANZ) |
| 11.4.4.Japan |
| 11.4.5.Rest of APAC |
| 12.Middle East and Africa (MEA) Eyelash Serum Market, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Vitamin |
| 12.1.2.Peptides |
| 12.1.3.Prostaglandins |
| 12.1.4.Others |
| 12.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Conventional |
| 12.2.2.Organic |
| 12.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Hypermarkets & Supermarkets |
| 12.3.2.Convenience Stores |
| 12.3.3.Online |
| 12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.GCC Countries |
| 12.4.2.South Africa |
| 12.4.3.Rest of MEA |
| 13.Latin America Eyelash Serum Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 13.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Vitamin |
| 13.1.2.Peptides |
| 13.1.3.Prostaglandins |
| 13.1.4.Others |
| 13.2. Ingredients Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Conventional |
| 13.2.2.Organic |
| 13.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Hypermarkets & Supermarkets |
| 13.3.2.Convenience Stores |
| 13.3.3.Online |
| 13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Brazil |
| 13.4.2.Mexico |
| 13.4.3.Rest of LA |
| 14. Competition Landscape |
| 14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 14.2.1.Latisse |
| 14.2.2.Grande Cosmetics |
| 14.2.3.Neora |
| 14.2.4.RevitaLash Cosmetics |
| 14.2.5.L’Oreal S.A |
| 14.2.6.Pacifica Beauty LLC |
| 14.2.7.Replenix |
| 14.2.8.JB Cosmetics Group |
| 14.2.9.Peter Thomas Roth |
| 14.2.10.Lancer |
| 15. Research Methodology |
| 16. Appendix and Abbreviations |
Key Market Players
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