Feminine Hygiene Products Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Sanitary Pads, Tampons, Internal Cleansers and Sprays, Panty Liners and Shields, Disposable Razors and Blades), By Distribution Channels (Supermarkets, Drug stores, Pharmacies, Beauty Stores) and Region

Feminine Hygiene Products Market size was valued at US$ 24.8 billion in 2023 and is expected to reach US$ 35.6 billion by 2030, growing at a CAGR of 5.3% from 2024-2030. Feminine hygiene products are a category of personal care products specifically designed for women to maintain cleanliness and manage menstrual hygiene. These products are intended to be used during menstruation to absorb or collect menstrual fluid and prevent leaks. Sanitary napkins or towels, period panties, tampons, panty liners, and menstrual cups are the main categories of feminine hygiene products.

Growing awareness and education play a crucial role in driving the revenues of the market. As societies become more enlightened about the importance of menstrual hygiene and women's health, there is a heightened demand for safe, effective, and comfortable menstrual hygiene solutions. Educational campaigns and initiatives aimed at dispelling myths, addressing taboos, and promoting proper menstrual hygiene practices have empowered women to make informed choices regarding the products they use.

Changing lifestyles are driving the sales of feminine hygiene products by necessitating convenient and reliable menstrual hygiene solutions. Modern lifestyles, characterized by increased participation in sports, work, and social activities, demand products that can keep pace with women's active routines. Women seek menstrual hygiene products that are discreet, comfortable, and offer long-lasting protection, allowing them to focus on their daily activities without disruptions. This shift in lifestyle preferences has propelled the demand for products such as tampons and menstrual cups, which provide flexibility and convenience.

However, reports of women suffering from allergies and infections caused by the materials used in the manufacturing of feminine hygiene products which are leading to product recalls are the few factors that are hindering the growth of the revenue of the market. Meanwhile, the rise of disposable income per capita in many countries creates potential opportunities for the growth of the market. Several key market players are developing innovative solutions to cater to the end users. For instance, in December 2022, Dabur India Ltd. launched Fem Ultra Care Sanitary Napkins, which further strengthen brand Fem’s presence in the personal care market in India.

Feminine Hygiene Products Market Key Developments:

• In August 2013, Kimberly-Clark introduced U by Kotex Extra pads an innovative premium maxi pads which are designed for feeling fresh and clean and provides extra protection
• In September 2012, Midas Care in India, introduced new range of 'Clean & Dry' a solution for feminine care and vaginal problems.