Sanitary Napkins and Tampons Market: By Nature By Type, By Distribution Channel, and Region Forecast 2019-2030
Sanitary Napkins and Tampons Market: By Nature By Type, By Distribution Channel, and Region Forecast 2019-2030
Sanitary Napkins and Tampons Market size was valued at US$ x million in 2023 and is poised to grow at a significant CAGR of 5% from 2024 - 2030. The demand for biodegradable and organic raw materials-based female hygiene products creates opportunities for market players during the forecast period. For instance, sanitary pads include synthetic and carcinogenic elements, including rayon, dioxin, metal dyes, and highly processed wood pulp, which can cause irritation and allergy in women's vaginal organs, driving demand for organically-based feminine hygiene products. This gives a potential opportunity for vendors in this area to strengthen their market position by developing premium and unique products.
Manufacturers in developed countries are focusing on maintaining brand loyalty and continual innovation. In contrast, underdeveloped countries concentrate on raising awareness about feminine hygiene, particularly in places where cultural and regional misconceptions predominate. The increased awareness about feminine hygiene and the easy accessibility of products would lead to women's well-being, such as the rural population. Adopting appropriate products is essential to maintain the average pH level and live a healthy life. In addition, the rising female population and literacy rate are helping to fuel market expansion. According to the World Bank, the adult female literacy rate is 83 %. Furthermore, rising disposable income and government policies such as the Indian government's Suvidha program to promote feminine hygiene boost market growth.
Study Period
2024-2030Base Year
2023CAGR
5%Largest Market
North AmericaFastest Growing Market
Asia-Pacific
Global agencies and organizations such as UNICEF and UNESCO have been active in boosting the literacy levels of young ladies in underdeveloped and developing nations during the last decade, believing that increased female literacy will improve feminine health management. UNICEF considers menstruation health and hygiene a fundamental right of women and girls and has included it as a critical goal in its 2030 Sustainable Development Goals (SDGs). Female literacy is projected to impact overall feminine health management positively and, as a result, is directly linked to the adoption of feminine hygiene products. As a result, the market for sanitary napkins and tampons is likely driven by increased female literacy.
However, the conventional perception and stigma connected with menstruation are a severe disadvantage for many women. High product prices in low-income countries like Bangladesh and Kenya and cultural taboos, conventions, and a lack of knowledge impede the market.
The Sanitary Napkins and Tampons market in North America will likely hold the highest revenue share in 2021. In the following years, It is predicted to increase rapidly. In the U.S., stringent requirements of the FDA regarding biocompatibility testing, studies regarding appropriate duration of sanitary napkin use, risk of adverse tissue reaction, and toxic shock syndrome result in quality products coming on the market. Increasing awareness and advancement in technology drive the market in the region. Europe holds a significant share in the market, and it is expected that it will increase in the coming years due to women's hygiene awareness expanding, which is driving this trend. Furthermore, the improved economic situation of most women in the region has increased demand for premium and branded sanitary products, resulting in an optimistic forecast for the industry.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market CAGR |
5% |
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By Nature |
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By Type |
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By Distribution Channel |
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By Region |
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The sanitary napkins and tampons market size was valued at US$ x million in 2023 and is set to grow at a significant CAGR of 5% from 2024-2030.
The market key players are: Procter & Gamble Kimberly-Clark Corporation Hengan International Group Company Limited Edgewell Personal Care Company Kao Corporation Johnson & Johnson Unicharm Corporation Daio Paper Corporation Essity Aktiebolag Ontex First Quality Enterprises Inc
The market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.
| 1. Executive Summary |
| 2. Global Sanitary Napkins and Tampons Market Introduction |
| 2.1.Global Sanitary Napkins and Tampons Market - Taxonomy |
| 2.2.Global Sanitary Napkins and Tampons Market - Definitions |
| 2.2.1.Nature |
| 2.2.2. Type |
| 2.2.3.Distribution Channel |
| 2.2.4.Region |
| 3. Global Sanitary Napkins and Tampons Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4. Global Sanitary Napkins and Tampons Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Sanitary Napkins and Tampons Market By Nature , 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. Disposable |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Reusable |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 6. Global Sanitary Napkins and Tampons Market By Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Sanitary Napkins |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Tampons |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Panty Liners |
| 6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Menstrual Cups |
| 6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 7. Global Sanitary Napkins and Tampons Market By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. Supermarket/Hypermarket |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Pharmacy |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Online store |
| 7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Others |
| 7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 8. Global Sanitary Napkins and Tampons Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia Pacific (APAC) |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Middle East and Africa (MEA) |
| 8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Latin America |
| 8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9. North America Sanitary Napkins and Tampons Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1.Disposable |
| 9.1.2.Reusable |
| 9.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1.Sanitary Napkins |
| 9.2.2.Tampons |
| 9.2.3.Panty Liners |
| 9.2.4.Menstrual Cups |
| 9.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.3.1.Supermarket/Hypermarket |
| 9.3.2.Pharmacy |
| 9.3.3.Online store |
| 9.3.4.Others |
| 9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.4.1.United States of America (USA) |
| 9.4.2.Canada |
| 10. Europe Sanitary Napkins and Tampons Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Nature Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Disposable |
| 10.1.2.Reusable |
| 10.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Sanitary Napkins |
| 10.2.2.Tampons |
| 10.2.3.Panty Liners |
| 10.2.4.Menstrual Cups |
| 10.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Supermarket/Hypermarket |
| 10.3.2.Pharmacy |
| 10.3.3.Online store |
| 10.3.4.Others |
| 10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Germany |
| 10.4.2.France |
| 10.4.3.Italy |
| 10.4.4.United Kingdom (UK) |
| 10.4.5.Spain |
| 10.4.6.Rest of EU |
| 11. Asia Pacific (APAC) Sanitary Napkins and Tampons Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Nature Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Disposable |
| 11.1.2.Reusable |
| 11.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Sanitary Napkins |
| 11.2.2.Tampons |
| 11.2.3.Panty Liners |
| 11.2.4.Menstrual Cups |
| 11.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Supermarket/Hypermarket |
| 11.3.2.Pharmacy |
| 11.3.3.Online store |
| 11.3.4.Others |
| 11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.China |
| 11.4.2.India |
| 11.4.3.Australia and New Zealand (ANZ) |
| 11.4.4.Japan |
| 11.4.5.Rest of APAC |
| 12. Middle East and Africa (MEA) Sanitary Napkins and Tampons Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Nature Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Disposable |
| 12.1.2.Reusable |
| 12.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Sanitary Napkins |
| 12.2.2.Tampons |
| 12.2.3.Panty Liners |
| 12.2.4.Menstrual Cups |
| 12.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Supermarket/Hypermarket |
| 12.3.2.Pharmacy |
| 12.3.3.Online store |
| 12.3.4.Others |
| 12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.GCC Countries |
| 12.4.2.South Africa |
| 12.4.3.Rest of MEA |
| 13. Latin America Sanitary Napkins and Tampons Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 13.1. Nature Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Disposable |
| 13.1.2.Reusable |
| 13.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Sanitary Napkins |
| 13.2.2.Tampons |
| 13.2.3.Panty Liners |
| 13.2.4.Menstrual Cups |
| 13.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Supermarket/Hypermarket |
| 13.3.2.Pharmacy |
| 13.3.3.Online store |
| 13.3.4.Others |
| 13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Brazil |
| 13.4.2.Mexico |
| 13.4.3.Rest of LA |
| 14. Competition Landscape |
| 14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 14.2.1.Procter & Gamble |
| 14.2.2.Kimberly-Clark Corporation |
| 14.2.3.Hengan International Group Company Limited |
| 14.2.4.Edgewell Personal Care Company |
| 14.2.5.Kao Corporation |
| 14.2.6.Johnson & Johnson |
| 14.2.7.Unicharm Corporation |
| 14.2.8.Daio Paper Corporation |
| 14.2.9.Essity Aktiebolag |
| 14.2.10.Ontex |
| 14.2.11.First Quality Enterprises Inc |
| 15. Research Methodology |
| 16. Appendix and Abbreviations |
Key Market Players
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