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Feminine Hygiene Products Market: Global Market Size, Dynamics, Regional Share, Trends, Competitor Analysis 2017 to 2021 and Forecast 2022 to 2028

Feminine Hygiene Products Market: Global Market Size, Dynamics, Regional Share, Trends, Competitor Analysis 2017 to 2021 and Forecast 2022 to 2028

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Feminine Hygiene Products Market by Product ( Sanitary Pads, Tampons, Internal Cleansers and Sprays, Panty liners and Shields, Disposable Razors and Blades), Distribution Channels (Supermarkets, Drug stores, Pharmacies, Beauty Stores) and Geography

 

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Report

Description

Feminine hygiene products market size was valued at USD 21.2 Billion in 2021 and is projected to reach US$ 34.3 Billion by 2028 at a CAGR of 6.2% during the forecast period 2022 to 2028. Feminine hygiene products are also called as menstrual hygiene products that are used as personal care products by menstruating women, some intersex people, transgender men, and non-binary people during menstrual cycle, during vaginal discharge, and other body functions which are related to the vulva and vagina. Sanitary napkins or towels, period panties, tampons, panty liners, and menstrual cups are the main categories in feminine hygiene products. Products that are meant to cleanse the area of vulva or inside the vagina, such as douche feminine deodorants, feminine wipes, feminine powders, and feminine soaps can also be considered as feminine hygiene products. In August 2013, Kimberly-Clark introduced U by Kotex Extra pads an innovative premium maxi pads which are designed for feeling fresh and clean and provides extra protection In September 2012, Midas Care in India, introduced new range of ‘Clean & Dry’ a solution for feminine care and vaginal problems. The report gives a comprehensive outlook on the Feminine hygiene products market across the globe with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The report gives historical, current, and future market sizes (US$ Mn) on the basis of product, distribution channel, and region. This report studies market dynamics elaborately to identify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market. In addition, the report includes human demographics; regulatory scenario, and competition analysis with vividly illustrated the competition dashboard to assess the market competition.

Feminine Hygiene Products Market

MARKET SUMMARY
-
6.2% CAGR
  • Study Period– 2022 – 2028
  • Base Year– 2021
  • CAGR– 6.2%
  • Largest Market– Asia Pacific
  • Fastest Growing Market– Middle East and Africa

Feminine Hygiene Products Market Analysis

  • Factors such as the rise in usage of user-friendly feminine products such as reusable menstrual cups and pads, the introduction of Bluetooth compatible and diagnostic tampons among middle-class consumers, use of chlorine-free cellulose and bio-degradable bio-plastic materials are enhancing the growth of feminine hygiene products market.
  • Several initiatives are taken by the vendors by targeting women such as educating them about the benefits by using the feminine hygiene products in order to improve the health and well-being of women.
  • Initiatives taken by the majority of the governments in Asian countries to encourage woman hygiene such as in India, Total Sanitation Campaign (TSC) (1986) was introduced to promote hygiene and facilities of women sanitary health, and to construct toilets in schools.
  • In 2015, UNICEF’s WASH program (Water, Sanitation, and Hygiene) was introduced to improve the hygiene conditions in rural regions.
Market Leaders
  • Kimberly-Clark Corporation (U.S.)
  • Prestige Brands (U.S.)
  • Edgewell Personal Care (U.S.)
  • Procter & Gamble (U.S.)
  • Lil-Lets Group Ltd. (UK)
  • Unicharm Corporation (Japan)
  • Glenmark Pharmaceuticals (India),
  • Hengan International Group Co. Ltd. (China)
Feminine Hygiene Products Market

Drivers and Restraints

Feminine hygiene products market is expected to show a significant growth during the forecast period which attributes to the rise of disposable income per capita of many countries and changes in the lifestyle among the population globally, rise in awareness about female health and hygiene and an emergence of economic feminine hygiene products are the factors which are boosting the demand for feminine hygiene products. However, reports of women suffering with allergies and infections caused by the materials used in the manufacturing of feminine hygiene products which are leading to the product recalls are the few factors that are hindering the growth of the revenue of the feminine hygiene products market.

Feminine Hygiene Products Market

Asia Pacific dominates the market

Asia-Pacific is the largest market owing to large pool of population, rise in per capita income, increase in the number of working women, and rise in health awareness among women. India, China and Japan, are dominating the feminine hygiene products market in Asia-Pacific region. Rising awareness and easy availability of the feminine hygiene products is contributing the development of the feminine hygiene products market in the Middle East and Africa. North America and Europe is also having significant owing to the increase in demand for the innovative products like internal cleaners, sprays and tampons.

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East
Key

Features of the Report

  • The report provides granular level information about the market size, regional market share, historic market (2016-2021), and forecast (2022-2028)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market
Feminine Hygiene Products Market Segmentation

segmentation-block-image

Product

    • Sanitary Pads
    • Tampons
    • Internal Cleansers and Sprays
    • Panty liners and Shields
    • Disposable Razors and Blades
segmentation-block-image

Distribution Channel

    • Supermarkets
    • Drug stores
    • Pharmacies
    • Beauty Stores
segmentation-block-image

Geography

    • North America
    • Latin America
    • Middle East & Africa
    • Europe
    • Asia-Pacific
Location

GEOGRAPHY

Frequently Asked Questions

2021 is the base year and 2028 is the forecast year.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.

Report

Table Of Content

1. Executive Summary
2. Global Feminine Hygiene Products Market Introduction
2.1. Global Feminine Hygiene Products Market – Taxonomy
2.2. Global Feminine Hygiene Products Market –Definitions
2.2.1. By Product
2.2.2. By Distribution Channel
2.2.3. By Region
3. Global Feminine Hygiene Products Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Feminine Hygiene Products Market Dynamic Factors – Impact Analysis
3.6. Global Feminine Hygiene Products Market – Competition Landscape
4. Global Feminine Hygiene Products Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028
4.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Feminine Hygiene Products Market, By Product, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
5.1. Sanitary Pads
5.1.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Menstrual Cups
5.2.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Tampons
5.3.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
5.4. Other Products
5.4.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.4.3. Market Opportunity Analysis
6. Global Feminine Hygiene Products Market, By Distribution Channel, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
6.1. Supermarkets & Hypermarkets
6.1.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Retail Pharmacies
6.2.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Online Retailers
6.3.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Direct to Consumer
6.4.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
6.5. Others
6.5.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.5.3. Market Opportunity Analysis
7. Global Feminine Hygiene Products Market Forecast, By Region, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
7.1. North America
7.1.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Europe
7.2.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Asia-Pacific
7.3.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Latin America
7.4.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
7.5. Middle East and Africa
7.5.1. Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.5.3. Market Opportunity Analysis
7.6. Global Feminine Hygiene Products Market – Opportunity Analysis Index, By Product, Distribution Channel, and Region, 2022 – 2028
8. North America Feminine Hygiene Products Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
8.1. Product Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
8.1.1. Sanitary Pads
8.1.2. Menstrual Cups
8.1.3. Tampons
8.1.4. Other Products
8.2. Distribution Channel Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
8.2.1. Supermarkets & Hypermarkets
8.2.2. Retail Pharmacies
8.2.3. Online Retailerss
8.2.4. Direct to Consumer
8.2.5. Others
8.3. Country Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
8.3.1. USA
8.3.2. Canada
8.4. North America Feminine Hygiene Products Market – Opportunity Analysis Index, By Product, Distribution Channel, Distribution Channel, and Country, 2022 – 2028
8.5. North America Feminine Hygiene Products Market Dynamics – Trends
9. Europe Feminine Hygiene Products Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
9.1. Product Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Sanitary Pads
9.1.2. Menstrual Cups
9.1.3. Tampons
9.1.4. Other Products
9.2. Distribution Channel Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.2.1. Supermarkets & Hypermarkets
9.2.2. Retail Pharmacies
9.2.3. Online Retailerss
9.2.4. Direct to Consumer
9.2.5. Others
9.3. Country Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.3.1. Germany
9.3.2. UK
9.3.3. France
9.3.4. Spain
9.3.5. Italy
9.3.6. Russia
9.3.7. Rest of Europe
9.4. Europe Feminine Hygiene Products Market – Opportunity Analysis Index, By Product, Distribution Channel, and Country, 2022 – 2028
9.5. Europe Feminine Hygiene Products Market Dynamics – Trends
10. Asia-Pacific Feminine Hygiene Products Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
10.1. Product Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Sanitary Pads
10.1.2. Menstrual Cups
10.1.3. Tampons
10.1.4. Other Products
10.2. Distribution Channel Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Supermarkets & Hypermarkets
10.2.2. Retail Pharmacies
10.2.3. Online Retailerss
10.2.4. Direct to Consumer
10.2.5. Others
10.3. Country Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.3.1. China
10.3.2. India
10.3.3. Japan
10.3.4. ASEAN
10.3.5. Australia & New Zealand
10.3.6. Rest of Asia-Pacific
10.4. Asia-Pacific Feminine Hygiene Products Market – Opportunity Analysis Index, By Product, Distribution Channel, and Country, 2022 – 2028
10.5. Asia-Pacific Feminine Hygiene Products Market Dynamics – Trends
11. Latin America Feminine Hygiene Products Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
11.1. Product Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Sanitary Pads
11.1.2. Menstrual Cups
11.1.3. Tampons
11.1.4. Other Products
11.2. Distribution Channel Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Supermarkets & Hypermarkets
11.2.2. Retail Pharmacies
11.2.3. Online Retailerss
11.2.4. Direct to Consumer
11.2.5. Others
11.3. Country Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.3.1. Brazil
11.3.2. Mexico
11.3.3. Rest of Latin America
11.4. Latin America Feminine Hygiene Products Market – Opportunity Analysis Index, By Product, Distribution Channel, and Country, 2022 – 2028
11.5. Latin America Feminine Hygiene Products Market Dynamics – Trends
12. Middle East and Africa Feminine Hygiene Products Market Analysis, 2017 – 2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
12.1. Product Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Sanitary Pads
12.1.2. Menstrual Cups
12.1.3. Tampons
12.1.4. Other Products
12.2. Distribution Channel Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Supermarkets & Hypermarkets
12.2.2. Retail Pharmacies
12.2.3. Online Retailerss
12.2.4. Direct to Consumer
12.2.5. Others
12.3. Country Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.3.1. Gulf Cooperation Council (GCC) Countries
12.3.2. South Africa
12.3.3. Rest of MEA
12.4. MEA Feminine Hygiene Products Market – Opportunity Analysis Index, By Product, Distribution Channel, and Country, 2022 – 2028
12.5. MEA Feminine Hygiene Products Market Dynamics – Trends
13. Competition Landscape 
13.1. Strategic Dashboard of Top Market Players
13.2. Company Profiles (Introduction, Financial Analysis, Product Offerings, Key Developments, Strategies, and SWOT Analysis)
13.2.1. Bella
13.2.2. Bodywise
13.2.3. Cora
13.2.4. Edgewell Personal Care
13.2.5. Johnson & Johnson
13.2.6. Kao
13.2.7. Kimberly-Clark
13.2.8. Masmi
13.2.9. Procter and Gamble
13.2.10. Unicharm
14. Research Methodology
15. Key Assumptions and Acronyms
Report

Company Profile

  • Kimberly-Clark Corporation (U.S.)
  • Prestige Brands (U.S.)
  • Edgewell Personal Care (U.S.)
  • Procter & Gamble (U.S.)
  • Lil-Lets Group Ltd. (UK)
  • Unicharm Corporation (Japan)
  • Glenmark Pharmaceuticals (India),
  • Hengan International Group Co. Ltd. (China)

Description

Feminine hygiene products market size was valued at USD 21.2 Billion in 2021 and is projected to reach US$ 34.3 Billion by 2028 at a CAGR of 6.2% during the forecast period 2022 to 2028. Feminine hygiene products are also called as menstrual hygiene products that are used as personal care products by menstruating women, some intersex people, transgender men, and non-binary people during menstrual cycle, during vaginal discharge, and other body functions which are related to the vulva and vagina. Sanitary napkins or towels, period panties, tampons, panty liners, and menstrual cups are the main categories in feminine hygiene products. Products that are meant to cleanse the area of vulva or inside the vagina, such as douche feminine deodorants, feminine wipes, feminine powders, and feminine soaps can also be considered as feminine hygiene products. In August 2013, Kimberly-Clark introduced U by Kotex Extra pads an innovative premium maxi pads which are designed for feeling fresh and clean and provides extra protection In September 2012, Midas Care in India, introduced new range of ‘Clean & Dry’ a solution for feminine care and vaginal problems. The report gives a comprehensive outlook on the Feminine hygiene products market across the globe with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The report gives historical, current, and future market sizes (US$ Mn) on the basis of product, distribution channel, and region. This report studies market dynamics elaborately to identify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market. In addition, the report includes human demographics; regulatory scenario, and competition analysis with vividly illustrated the competition dashboard to assess the market competition.

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