A2P Messaging Market: By Component (Platform, A2P Service), By Deployment Mode (On-premises, Cloud), By Application (Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, Others), By Traffic Analysis (National, Multi-Country), By Vertical (Banking, Financial Services, and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, Others) and Geography

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A2P Messaging Market size was valued at USD 63.4 billion in 2022 and is expected to reach a value of USD 80.7 billion by 2029, growing at a CAGR of 3.6% from 2023 to 2029. The global market provides a detailed overview of the A2P Messaging Market, which can be segmented by component, deployment mode, application, and vertical. By Component, the A2P messaging market has been segmented into Platform and A2P services. The Platform segment is likely to be the largest and fastest-growing in various component types. By Deployment Mode, the market has been segmented into On-premises, Cloud. The cloud segment accounted for the highest revenue share in the market. By Application, the A2P messaging market has been segmented into Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, and Others. The Authentication Services segment is expected to gain maximum revenue share during the forecast period. Based on Vertical, the market is segmented into Banking, Financial Services and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others. According to precision business insights, the Banking, Financial Services, and Insurance segment is predicted to register the fastest growth rate during the forecast period.

A2P Messaging Market Key Developments:
  • In November 2020, Twilio acquired Segment, the market-leading customer data platform, at USD 3.2 billion. This acquisition helps developers and companies access the worlds leading cloud communications platform to effectively manage customer communications, including SMS, Messaging, Voice, Video, Email, and Internet of Things (IoT).

Global A2p Messaging Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

3.6%

Largest Market

North America

Fastest Growing Market

Asia-Pacific
A2P Messaging Market Dynamics

Increased mobile and employee engagement use by large and medium businesses worldwide is expected to drive growth in the global market. A2P SMS has a broad reach, allowing companies to send reminders or announcements to many clients simultaneously.

Key Features of the Reports

  • The a2p messaging market report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029)
  • The report covers in-detail insights about the competitor's overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Global A2p Messaging Market Segmentation

By Component
  • Platform
  • A2P Service
By Deployment Model
  • On-premises
  • Cloud
By Application
  • Authentication Services
  • Promotional and Marketing Services
  • Customer Relationship Management Services
  • Pushed Content Services
  • Interactive Messages
  • Others
By Traffic Analysis
  • National
  • Multi-Country
By Vertical
  • Banking
  • Financial Services and Insurance
  • Retail and eCommerce
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

Frequently Asked Questions

The a2p messaging market is projected to expand at a CAGR of 3.6% during the forecast period.

The major global A2P messaging market players are BICS SA/NV, CEQUENS, China Telecom Global Limited, Clickatell, Dexatel, Global Message Services AG, Infobip Ltd., Kaleyra, Inc., MessageBird, Mitto, and Monty Mobile.

Asia-Pacific is the fastest-growing region for a2p messaging market

1. Executive Summary
2. Global A2P Messaging Market Introduction
2.1. Global A2P Messaging Market - Taxonomy
2.2. Global A2P Messaging Market -Definitions
2.2.1. By Component
2.2.2. By Application
2.2.3. By Deployment Mode
2.2.4. By Traffic
2.2.5. By Vertical
2.2.6. By Region
3. Global A2P Messaging Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global A2P Messaging Market Dynamic Factors - Impact Analysis
3.6. Global A2P Messaging Market - Competition Landscape
4. Global A2P Messaging Market Analysis, 2018-2022 and Forecast, 2023-2029
4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global A2P Messaging Market, By Component, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
5.1. Platform
5.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. A2P Service
5.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
6. Global A2P Messaging Market, By Deployment Mode, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
6.1. On-Premises
6.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Cloud
6.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
7. Global A2P Messaging Market, By Application, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.1. Authentication Service
7.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Promotional and Marketing Services
7.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Customer Relationship Management Service
7.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Pushed Content Services
7.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
7.5. Interactive Messages
7.5.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.5.3. Market Opportunity Analysis
7.6. Others
7.6.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
7.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.6.3. Market Opportunity Analysis
8. Global A2P Messaging Market, By Traffic, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
8.1. National
8.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Multi-country
8.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
9. Global A2P Messaging Market, By Vertical, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.1. Banking, Financial Services, and Insurance
9.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.1.3. Market Opportunity Analysis
9.2. Retail and eCommerce
9.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.2.3. Market Opportunity Analysis
9.3. Hyperlocal Businesses
9.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.3.3. Market Opportunity Analysis
9.4. Healthcare
9.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.4.3. Market Opportunity Analysis
9.5. Travel and Hospitality
9.5.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.5.3. Market Opportunity Analysis
9.6. Others
9.6.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
9.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.6.3. Market Opportunity Analysis
10. Global A2P Messaging Market Forecast, By Region, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
10.1. North America
10.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
10.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
10.1.3. Market Opportunity Analysis
10.2. Europe
10.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
10.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
10.2.3. Market Opportunity Analysis
10.3. Asia-Pacific
10.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
10.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
10.3.3. Market Opportunity Analysis
10.4. Latin America
10.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
10.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
10.4.3. Market Opportunity Analysis
10.5. Middle East and Africa
10.5.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
10.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
10.5.3. Market Opportunity Analysis
10.6. Global A2P Messaging Market - Opportunity Analysis Index, By Component, Deployment Mode, Application, Traffic, Vertical and Region, 2023-2029
11. North America A2P Messaging Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
11.1. Component Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.1.1. Platform
11.1.2. A2P Service
11.2. Deployment Mode Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.2.1. On-Premises
11.2.2. Cloud
11.3. Application Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Authentication Services
11.3.2. Promotional and Marketing Services
11.3.3. Customer Relationship Management Services
11.3.4. Pushed Content Services
11.3.5. Interactive Messages
11.3.6. Others
11.4. Traffic Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.4.1. National
11.4.2. Multi-Country
11.5. Vertical Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.5.1. Banking, Financial Services, and Insurance
11.5.2. Retail and eCommerce
11.5.3. Hyperlocal Businesses
11.5.4. Healthcare
11.5.5. Travel and Hospitality
11.5.6. Others
11.6. Country Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.6.1. USA
11.6.2. Canada
11.7. North America A2P Messaging Market - Opportunity Analysis Index, By Component, Deployment Mode, Application, Traffic, Vertical and Country, 2023-2029
11.8. North America A2P Messaging Market Dynamics - Trends
12. Europe A2P Messaging Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
12.1. Component Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.1.1. Platform
12.1.2. A2P Service
12.2. Deployment Mode Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.2.1. On-Premises
12.2.2. Cloud
12.3. Application Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Authentication Services
12.3.2. Promotional and Marketing Services
12.3.3. Customer Relationship Management Services
12.3.4. Pushed Content Services
12.3.5. Interactive Messages
12.3.6. Others
12.4. Traffic Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.4.1. National
12.4.2. Multi-Country
12.5. Vertical Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.5.1. Banking, Financial Services, and Insurance
12.5.2. Retail and eCommerce
12.5.3. Hyperlocal Businesses
12.5.4. Healthcare
12.5.5. Travel and Hospitality
12.5.6. Others
12.6. Country Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.6.1. Germany
12.6.2. UK
12.6.3. France
12.6.4. Spain
12.6.5. Italy
12.6.6. Russia
12.6.7. Rest of Europe
12.7. Europe A2P Messaging Market - Opportunity Analysis Index, By Component, Deployment Mode, Application, Traffic, Vertical and Country, 2023-2029
12.8. Europe A2P Messaging Market Dynamics - Trends
13. Asia-Pacific A2P Messaging Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
13.1. Component Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.1.1. Platform
13.1.2. A2P Service
13.2. Deployment Mode Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.2.1. On-Premises
13.2.2. Cloud
13.3. Application Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Authentication Services
13.3.2. Promotional and Marketing Services
13.3.3. Customer Relationship Management Services
13.3.4. Pushed Content Services
13.3.5. Interactive Messages
13.3.6. Others
13.4. Traffic Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.4.1. National
13.4.2. Multi-Country
13.5. Vertical Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.5.1. Banking, Financial Services, and Insurance
13.5.2. Retail and eCommerce
13.5.3. Hyperlocal Businesses
13.5.4. Healthcare
13.5.5. Travel and Hospitality
13.5.6. Others
13.6. Country Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.6.1. China
13.6.2. India
13.6.3. Japan
13.6.4. ASEAN
13.6.5. Australia & New Zealand
13.6.6. Rest of Asia-Pacific
13.7. Asia-Pacific A2P Messaging Market - Opportunity Analysis Index, By Component, Deployment Mode, Application, Traffic, Vertical and Country, 2023-2029
13.8. Asia-Pacific A2P Messaging Market Dynamics - Trends
14. Latin America A2P Messaging Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
14.1. Component Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.1.1. Platform
14.1.2. A2P Service
14.2. Deployment Mode Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.2.1. On-Premises
14.2.2. Cloud
14.3. Application Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.3.1. Authentication Services
14.3.2. Promotional and Marketing Services
14.3.3. Customer Relationship Management Services
14.3.4. Pushed Content Services
14.3.5. Interactive Messages
14.3.6. Others
14.4. Traffic Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
14.4.1. National
14.4.2. Multi-Country
14.5. Vertical Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
14.5.1. Banking, Financial Services, and Insurance
14.5.2. Retail and eCommerce
14.5.3. Hyperlocal Businesses
14.5.4. Healthcare
14.5.5. Travel and Hospitality
14.5.6. Others
14.6. Country Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
14.6.1. Brazil
14.6.2. Mexico
14.6.3. Rest of Latin America
14.7. Latin America A2P Messaging Market - Opportunity Analysis Index, By Component, Deployment Mode, Application, Traffic, Vertical and Country, 2023-2029
14.8. Latin America A2P Messaging Market Dynamics - Trends
15. Middle East and Africa A2P Messaging Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn)
15.1. Component Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
15.1.1. Platform
15.1.2. A2P Service
15.2. Deployment Mode Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
15.2.1. On-Premises
15.2.2. Cloud
15.3. Application Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
15.3.1. Authentication Services
15.3.2. Promotional and Marketing Services
15.3.3. Customer Relationship Management Services
15.3.4. Pushed Content Services
15.3.5. Interactive Messages
15.3.6. Others
15.4. Traffic Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
15.4.1. National
15.4.2. Multi-Country
15.5. Vertical Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
15.5.1. Banking, Financial Services, and Insurance
15.5.2. Retail and eCommerce
15.5.3. Hyperlocal Businesses
15.5.4. Healthcare
15.5.5. Travel and Hospitality
15.5.6. Others
15.6. Country Analysis 2018-2022 and Forecast 2023-2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
15.6.1. Gulf Cooperation Council (GCC) Countries
15.6.2. South Africa
15.6.3. Rest of MEA
15.7. MEA A2P Messaging Market - Opportunity Analysis Index, By Component, Deployment Mode, Application, Traffic, Vertical and Country, 2023-2029
15.8. MEA A2P Messaging Market Dynamics - Trends
16. Competition Landscape 
16.1. Strategic Dashboard of Top Market Players
16.2. Company Profiles (Introduction, Financial Analysis, Key Components, Key Developments, Strategies, and SWOT Analysis)
16.2.1. AT&T(US)
16.2.2. Sinch(Sweden)
16.2.3. China Mobile (China)
16.2.4. Infobip(UK)
16.2.5. Orange (France)
16.2.6. Route Mobile (India)
16.2.7. Comviva (India)
16.2.8. Twilio(US)
16.2.9. BICS (Belgium)
16.2.10. Monty Mobile (UK)
16.2.11. Syniverse (US)
16.2.12. Global Message Services (Switzerland)
16.2.13. Tyntec(UK)
16.2.14. Silverstreet (Singapore)
16.2.15. Vonage (US)
16.2.16. Genesys (US)
16.2.17.  TATA Communications(India),
16.2.18. Cequens (Egypt),
16.2.19. Mitto(Switzerland),
16.2.20. ClearSky Technologies (US)
16.2.21. Sify Technologies (India)
16.2.22. MSG91 (India)
16.2.23. Textlocal (UK)
16.2.24. Clickatell (US)
16.2.25. Kaleyra  (Italy)
16.2.26. MessageBird (The Netherlands)
17. Research Methodology
18. Key Assumptions and Acronyms
  • SAP Mobile Services
  • Tanla Sulutions
  • Silverstreet BV
  • MBlox
  • Tyntec
  • Syniverse Technologies
  • OpenMarket Inc.
  • Genesys Telecommunications
  • LINK Mobility
  • Route Mobile Limited

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