Personalized Nutrition Market Size, Share, Growth, Trends, and Global Industry Analysis: By Form (Tablets, Capsules, Powder, Liquid, and Others), By Application (Standard Supplements and Disease-based Supplements), By Product Type (Active Measurement and Standard Measurement), By End-User (Adults, Pregnant Women, and Geriatrics), and By Region 2020-2031

Personalized Nutrition Market size was valued at US$ 7,528.3 million in 2024 and is expected to reach US$ 16,028.5 million by 2031, growing at a significant CAGR of 11.4% from 2025-2031. The market refers to the industry focused on customized dietary and nutritional solutions tailored to an individual’s unique genetic makeup, lifestyle, health conditions, and preferences. This market includes a range of products and services, such as DNA-based diet plans, personalized supplement formulations, wearable health-tracking devices, and AI-driven nutrition recommendations.

Advances in biotechnology, nutrigenomics, and digital health technologies have enabled companies to develop targeted nutrition strategies that optimize health outcomes. Personalized nutrition aims to move away from generic dietary guidelines by considering factors like metabolism, microbiome composition, and food sensitivities, providing a more effective approach to diet and wellness. The market is driven by increasing consumer awareness of the impact of diet on health, the rising prevalence of chronic diseases, and advancements in precision medicine.

The market is experiencing rapid growth, fueled by the increasing demand for tailored health solutions and advancements in data-driven nutrition technologies. The global market is expanding as consumers seek personalized approaches to weight management, athletic performance, digestive health, and disease prevention. Companies are leveraging AI, machine learning, and genetic testing to provide customized dietary recommendations and functional food products. The rise of wearable devices and mobile health apps has also contributed to the market’s expansion, allowing real-time tracking of dietary habits and metabolic responses. North America and Europe lead the market due to high consumer awareness and access to advanced health technologies, while Asia-Pacific is emerging as a fast-growing region due to increasing disposable income and interest in preventive healthcare. As scientific research in nutrigenomics and microbiome health progresses, the market is expected to witness continuous innovation, making precision nutrition an integral part of the future of healthcare and wellness.

Facts & Figures

• In August 2024, the University of California, Davis received a non-competing continuation award of $200,000 from the National Institutes of Health (NIH) for the California Partnership for Personalized Nutrition.
• In 2023, agriculture, food, and related industries contributed about $1.537 trillion to the US GDP. The US agricultural export values peaked in 2022, but declined in 2023.

Key Developments:

• In December 2024, Nestlé introduced Boost Pre-Meal Hunger Support protein shots in the U.S. market. These shots are designed to aid appetite suppression, particularly for individuals using weight-loss medications.
• In September 2024, Kourtney Kardashian introduced Lemme GLP-1 Daily, a weight loss supplement marketed as a natural, plant-based alternative to GLP-1 agonist medications like Ozempic.
• In August 2024, Bioniq, a personalized nutrition company, unveiled Bioniq Build Your Own, a hyper-personalized supplement solution. This product is designed to cater to individuals with specific health needs, allowing consumers to create tailored formulas that address allergies, vitamin and mineral intolerances, and other unique health requirements.
• In September 2023, celebrity chefs Andrew Zimmern and Gavin Kaysen expanded their sports hospitality brand, KZ Provisioning, through a partnership with Aramark, a leading food service provider. Originally established in 2017 to offer nutrition-focused meals to professional athletes, this collaboration aims to extend KZ Provisioning's services to sports teams nationwide, emphasizing personalized nutrition and high-quality, customized meal plans for athletes.

Personalized Nutrition Market Segmentation:

Based on the form:

• Tablets
• Capsules
• Powder
• Liquid
• Others

The powder segment is leading in the market, driven by its high bioavailability, ease of consumption, and growing consumer preference for customizable nutrition solutions. Unlike tablets or capsules, powdered supplements allow for flexible dosing, making them particularly appealing for individuals following personalized health plans tailored to their specific dietary needs. This segment has gained significant traction among fitness enthusiasts, athletes, and health-conscious consumers due to its rapid absorption and ability to be mixed with beverages, smoothies, or meal replacements. The demand for personalized protein powders, meal replacement shakes, and micronutrient blends has surged as consumers seek more efficient ways to optimize their health.

Additionally, advancements in nutritional science and product innovation have led to the development of targeted powder formulations, including plant-based proteins, probiotic blends, and genetic-based nutrition powders designed to address specific health conditions. The rising popularity of functional ingredients such as collagen, adaptogens, and superfoods further enhances the appeal of powdered supplements. Moreover, the shift toward clean-label, organic, and sugar-free formulations is attracting health-conscious consumers looking for safe and effective nutrition solutions. With its ability to deliver highly personalized, fast-absorbing, and versatile nutrition, the powder segment is expected to maintain its leadership position in the market.

Based on the product type:

• Active Measurement
• Standard Measurement

The active measurement segment is leading the market, driven by the increasing adoption of wearable devices, mobile health apps, and AI-driven monitoring systems that provide real-time insights into an individual’s health metrics. Unlike standard measurement, which relies on static health assessments or self-reported dietary habits, active measurement continuously tracks critical parameters such as metabolism, blood glucose levels, heart rate, and nutrient absorption. This real-time tracking enables users to make immediate and informed dietary choices, aligning their nutrition intake with their current physiological needs.

The growing consumer preference for data-driven health solutions, coupled with advancements in biosensors and digital health technologies, has accelerated the demand for active measurement tools in personalized nutrition. The rising popularity of smartwatches, continuous glucose monitors (CGMs), and AI-powered health platforms is further fueling the growth of this segment. Companies are leveraging machine learning algorithms to analyze collected data and provide customized dietary recommendations, enhancing the accuracy and effectiveness of personalized nutrition plans.

Additionally, the shift toward preventive healthcare and personalized wellness solutions has encouraged individuals to integrate active measurement tools into their daily routines. With ongoing advancements in digital health, AI, and real-time biomarker analysis, the active measurement segment is expected to dominate the market, revolutionizing how individuals manage their dietary and wellness goals.

Based on the application:

• Standard supplements
• Disease-based supplements

The disease-based supplements segment is leading the market, driven by the increasing prevalence of chronic diseases such as diabetes, cardiovascular disorders, obesity, and gastrointestinal issues. As consumers become more proactive about managing their health, there is a growing demand for targeted nutritional solutions designed to address specific medical conditions and support overall wellness. Unlike standard supplements, which provide general nutritional benefits, disease-based supplements are formulated using advanced scientific research, genetic analysis, and biomarker assessments to meet individual health needs more precisely. The shift toward preventive healthcare has further fueled interest in personalized disease-based supplements, as individuals seek to manage health risks before they progress into severe medical conditions.

Technological advancements in nutrigenomics and microbiome research have significantly contributed to the expansion of this segment, enabling companies to develop highly customized supplement formulations based on a person’s genetic predisposition, gut health, and metabolic profile. The demand for functional ingredients such as probiotics, omega-3 fatty acids, and anti-inflammatory compounds has surged as consumers look for natural and effective ways to manage diseases. Additionally, healthcare providers and nutritionists are increasingly recommending personalized disease-based supplements as part of integrative and functional medicine approaches. With the growing focus on precision health solutions, the disease-based supplements segment is expected to dominate the market in the coming years.Bottom of Form.