Sanitary Napkins and Tampons Market size is estimated to be valued at USD million in 2021 and is poised to grow at a significant CAGR of 5% from 2022 – 2028. The demand for biodegradable and organic raw materials-based female hygiene products creates opportunities for market players during the forecast period. For instance, sanitary pads include synthetic and carcinogenic elements, including rayon, dioxin, metal dyes, and highly processed wood pulp, which can cause irritation and allergy in women’s vaginal organs, driving demand for organically based feminine hygiene products. This gives a potential opportunity for vendors in this area to strengthen their market position by developing premium and unique products. Manufacturers in developed countries are focusing on maintaining brand loyalty and continual innovation. In contrast, underdeveloped countries concentrate on raising awareness about feminine hygiene, particularly in places where cultural and regional misconceptions predominate. The increased awareness about feminine hygiene and the easy accessibility of products would lead women towards well-being, such as the rural population. Adopting appropriate products is essential to maintain the average pH level and live a healthy life. In addition, the rising female population and literacy rate are helping to fuel market expansion. According to the World Bank, the adult female literacy rate is 83 %. Furthermore, rising disposable income and government policies such as the Indian government’s Suvidha program to promote feminine hygiene boost market growth.
Recent Market Developments:
In May 2020, Ontex announced plans for new personal hygiene manufacturing plant in the United States. The new facility is scheduled to start production in mid-2021.
In 2019, Unicharm Corporation launched Sofy Chojukusui (ultra-sound sleep) Pant, a pant-type feminine napkin.