Sanitary Napkins and Tampons Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis (2017-2021) and Forecast (2022-2028)

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Sanitary Napkins and Tampons Market: By Nature (Disposable and Reusable) By Type (Sanitary Napkins, Tampons, Panty Liners, and Menstrual Cups), By Distribution Channel (Supermarket/Hypermarket, Pharmacy, Online Store, and Others) and Geography (North America, Europe, Asia-Pacific, South America and, The Middle East & Africa) and Forecast to 2028

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Report

Description

Sanitary Napkins and Tampons Market size is estimated to be valued at USD million in 2021 and is poised to grow at a significant CAGR of 5% from 2022 – 2028. The demand for biodegradable and organic raw materials-based female hygiene products creates opportunities for market players during the forecast period. For instance, sanitary pads include synthetic and carcinogenic elements, including rayon, dioxin, metal dyes, and highly processed wood pulp, which can cause irritation and allergy in women’s vaginal organs, driving demand for organically based feminine hygiene products. This gives a potential opportunity for vendors in this area to strengthen their market position by developing premium and unique products. Manufacturers in developed countries are focusing on maintaining brand loyalty and continual innovation. In contrast, underdeveloped countries concentrate on raising awareness about feminine hygiene, particularly in places where cultural and regional misconceptions predominate. The increased awareness about feminine hygiene and the easy accessibility of products would lead women towards well-being, such as the rural population. Adopting appropriate products is essential to maintain the average pH level and live a healthy life. In addition, the rising female population and literacy rate are helping to fuel market expansion. According to the World Bank, the adult female literacy rate is 83 %. Furthermore, rising disposable income and government policies such as the Indian government’s Suvidha program to promote feminine hygiene boost market growth.

Recent Market Developments:

In May 2020, Ontex announced plans for new personal hygiene manufacturing plant in the United States. The new facility is scheduled to start production in mid-2021.

In 2019, Unicharm Corporation launched Sofy Chojukusui (ultra-sound sleep) Pant, a pant-type feminine napkin.

Sanitary Napkins and Tampons Market

MARKET SUMMARY
-
5% CAGR
  • Study Period– 2022 – 2028
  • Base Year– 2021
  • CAGR– 5%
  • Largest Market– North America
  • Fastest Growing Market– Asia-Pacific

Sanitary Napkins and Tampons Market

  • The sanitary napkins and tampons market report gives comprehensive outlook across the region with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • The sanitary napkins and tampons market is segmented based on nature, type, distribution channel, and geography.
Key Players
  • Kao Corporation
  • Johnson & Johnson
  • Unicharm Corporation
  • Daio Paper Corporation
  • First Quality Enterprises Inc
Sanitary Napkins and Tampons Market

Dynamics

Global agencies and organizations such as UNICEF and UNESCO have been active in boosting the literacy levels of young ladies in underdeveloped and developing nations during the last decade, believing that increased female literacy will improve feminine health management. UNICEF considers menstruation health and hygiene a fundamental right of women and girls and has included it as a critical goal in its 2030 Sustainable Development Goals (SDGs). Female literacy is projected to impact overall feminine health management positively and, as a result, is directly linked to the adoption of feminine hygiene products. As a result, the market for sanitary napkins and tampons is likely driven by increased female literacy. However, the conventional perception and stigma connected with menstruation are a severe disadvantage for many women. High product prices in low-income countries like Bangladesh and Kenya and cultural taboos, conventions, and a lack of knowledge impede the market.


North-America Got Significant Share

Sanitary Napkins and Tampons Market

The Sanitary Napkins and Tampons market in North America will likely hold the highest revenue share in 2021. In the following years, It is predicted to increase rapidly. In the U.S., stringent requirements of the FDA regarding biocompatibility testing, studies regarding appropriate duration of sanitary napkin use, risk of adverse tissue reaction, and toxic shock syndrome result in quality products coming on the market. Increasing awareness and advancement in technology drive the market in the region. Europe holds a significant share in the market, and it is expected that it will increase in the coming years due to women's hygiene awareness expanding, which is driving this trend. Furthermore, the improved economic situation of most women in the region has increased demand for premium and branded sanitary products, resulting in an optimistic forecast for the industry.

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East

Key

Findings of the Report

  • The sanitary napkins and tampons market report provides granular level information about the market size, regional market share, historic market (2016-2021), and forecast (2022-2028)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
Sanitary Napkins and Tampons Market Segmentation


Location

GEOGRAPHY

Frequently Asked Questions

2021 is the base year and 2028 is the forecast year.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.


Report

Company Profile

  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Hengan International Group Company Limited
  • Edgewell Personal Care Company
  • Kao Corporation
  • Johnson & Johnson
  • Unicharm Corporation
  • Daio Paper Corporation
  • Essity Aktiebolag
  • Ontex
  • First Quality Enterprises Inc

Description

Sanitary Napkins and Tampons Market size is estimated to be valued at USD million in 2021 and is poised to grow at a significant CAGR of 5% from 2022 – 2028. The demand for biodegradable and organic raw materials-based female hygiene products creates opportunities for market players during the forecast period. For instance, sanitary pads include synthetic and carcinogenic elements, including rayon, dioxin, metal dyes, and highly processed wood pulp, which can cause irritation and allergy in women’s vaginal organs, driving demand for organically based feminine hygiene products. This gives a potential opportunity for vendors in this area to strengthen their market position by developing premium and unique products. Manufacturers in developed countries are focusing on maintaining brand loyalty and continual innovation. In contrast, underdeveloped countries concentrate on raising awareness about feminine hygiene, particularly in places where cultural and regional misconceptions predominate. The increased awareness about feminine hygiene and the easy accessibility of products would lead women towards well-being, such as the rural population. Adopting appropriate products is essential to maintain the average pH level and live a healthy life. In addition, the rising female population and literacy rate are helping to fuel market expansion. According to the World Bank, the adult female literacy rate is 83 %. Furthermore, rising disposable income and government policies such as the Indian government’s Suvidha program to promote feminine hygiene boost market growth.

Recent Market Developments:

In May 2020, Ontex announced plans for new personal hygiene manufacturing plant in the United States. The new facility is scheduled to start production in mid-2021.

In 2019, Unicharm Corporation launched Sofy Chojukusui (ultra-sound sleep) Pant, a pant-type feminine napkin.

Additional information

Region

Global Market

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