Shisha Tobacco Market size is valued at USD 19,200.3 million in 2021 and is expected to reach a value of USD 22,979.4 million by 2028, growing at a CAGR of 2.6% during the forecast period 2022 to 2028. The global market provides a detailed overview of the shisha tobacco market and that can be segmented by type, flavor, and distribution channel. By type, the shisha tobacco market has been segmented into strong, mild, and light. The strong segment is likely to be the largest and fastest-growing segment in terms of type. Based on flavor, the shisha tobacco market is segmented into fruit, confectionery, spices, beverages, and others. Among these, the fruit segment is expected to have the fastest-growing market during the forecast period 2022-2028. On the basis of distribution channels, the market is segregated into restaurants, bars, cafes, modern trade, specialty stores, e-commerce, and others. The restaurant segment is likely to be the largest and fastest-growing segment in the market.
In Jul 2021, Ploom X, which is equipped with HEATFLOW, a feature that focuses on airflow, was introduced by Japan Tobacco Co.