Sleepwear Market: By Product Type, By Material, By Distribution Channel, By End User, and Geography
Sleepwear Market: By Product Type, By Material, By Distribution Channel, By End User, and Geography
Sleepwear Market size is expected to be valued at US$ 12,623.0 million in 2023, growing at a 10.1% CAGR from 2023 to 2029. Sleepwear, also known as nightwear is designed to be worn at bedtime for comfort and better sleep. Nightwear is generally made of soft and warm clothes. The style of nightwear may vary with the seasons, gender, and other factors. There are various nightwear available in the market such as an adult onesie, babydoll, blanket sleeper, chemise, negligee, nightcap, nightgown, nightshirt, pajamas, peignoir, etc. Dynamic fashion trend is the major driver in the global sleepwear market growth. Moreover, global players are influencing customers worldwide through their innovative marketing strategies, and new product launches according to season and fashion trends. Hence, this changing fashion trend will boost the global sleepwear market trend. Also, the increasing e-commerce platforms are fuelling the overall sleepwear market growth by growing consumers in their platforms.
According to a 2004 United States survey, 13% of men wear pajamas or nightgowns for sleeping, whereas 31% wear underwear and another 31% sleep nude. Among women, 55% wear pajamas or nightgowns, which were counted under the same option. Hence, there is plenty of room for global companies and market players to grab the trending opportunities in the global sleepwear market. Along with all the factors, the increasing disposable income in emerging countries, and the increasing number of middle-class people are also influencing the global sleepwear market trend. On the basis of product type, the global sleepwear market is segmented into top wear, bottom wear, night dresses & gowns, sleepwear set, and others. Top wear is holding the major market share in the global sleepwear market. Geographically, North America held the major sleepwear market share in 2021 and is expected to dominate the global sleepwear market in the forecasted years.
Study Period
2024-2030Base Year
2023CAGR
10.1%Largest Market
Asia PacificFastest Growing Market
North America
The increasing number of e-commerce platforms is the major driver in the global sleepwear market in 2021. Global manufacturing companies have their own web-based retail stores where consumers can buy their choice of products anytime from anywhere. Also, the top e-commerce platforms such as Amazon, Alibaba and their customer satisfaction policy such as return or replacement are drawing customer attention towards trendy fashion sleepwear. The number of consumers shopping online is increasing at a significant rate due to availability of various product options, read reviews, and easy price comparison. Hence, it will drive the global market growth in the forecasted years.
Based on regions, the market share is divided into North America, Asia-pacific, Europe, and the Middle East, and the African region. The sleepwear market in North America is likely to hold a significant revenue share in 2022, and, in the following years, it is predicted to increase rapidly. It is attributed due to global players, lifestyle change, and fashion trend. Asia Specific region is also growing at a faster rate due to increasing disposable income and growing e-commerce platform.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 12,623.0 million |
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Market CAGR |
10.1% |
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By Product Type |
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By Material Type |
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By End User |
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The sleepwear market size is expected to be valued at US$ 12,623.0 million in 2023
The sleepwear market is poised to grow at a significant CAGR of 10.1% from 2023 to 2029.
The leading players in the global sleepwear market are The White Company, American Eagle Outfitters, Inc., Desmond & Dempsay, Hanesbrands Inc., Jockey International, Net a Porter, Hanky Panky Ltd, Hasbro, Parade, and Tekla.
Historic years considered for the market study are 2018 through 2022, 2022 is considered as the base year for market estimation and Seven years forecast presented from 2023 – 2029.
| 1. Executive Summary |
| 2. Global Sleepwear Market Introduction |
| 2.1. Global Sleepwear Market Taxonomy |
| 2.2. Global Sleepwear Market Definitions |
| 2.2.1. By Product Type |
| 2.2.2. By Material |
| 2.2.3. By Distribution Channel |
| 2.2.4. By End User |
| 2.2.5. By Region |
| 3. Global Sleepwear Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Global Sleepwear Market Dynamic Factors - Impact Analysis |
| 3.6. Global Sleepwear Market - Competition Landscape |
| 3.7. Epidemiology |
| 4. Global Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 |
| 4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Sleepwear Market, By Product Type, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 5.1. Top Wear |
| 5.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Bottom Wear |
| 5.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Night Dresses & Gowns |
| 5.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Sleepwear Set |
| 5.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 5.5. Others |
| 5.5.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 5.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.5.3. Market Opportunity Analysis |
| 6. Global Sleepwear Market, By Material, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 6.1. Cotton |
| 6.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Wool |
| 6.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Silk |
| 6.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Others |
| 6.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 7. Global Sleepwear Market, By Distribution Channel, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 7.1. Online |
| 7.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Retail Stores |
| 7.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Supermarket |
| 7.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Others |
| 7.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 8. Global Sleepwear Market, By End User, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 8.1. Men |
| 8.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Women |
| 8.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Kids |
| 8.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 9. Global Sleepwear Market Forecast, By Region, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 9.1. North America |
| 9.1.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.1.3. Market Opportunity Analysis |
| 9.2. Europe |
| 9.2.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.2.3. Market Opportunity Analysis |
| 9.3. Asia-Pacific |
| 9.3.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.3.3. Market Opportunity Analysis |
| 9.4. Latin America |
| 9.4.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.4.3. Market Opportunity Analysis |
| 9.5. Middle East and Africa |
| 9.5.1. Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.5.3. Market Opportunity Analysis |
| 9.6. Global Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Region, 2022-2028 |
| 10. North America Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 10.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1. Top Wear |
| 10.1.2. Bottom Wear |
| 10.1.3. Night Dresses & Gowns |
| 10.1.4. Sleepwear Set |
| 10.1.5. Others |
| 10.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1. Cotton |
| 10.2.2. Wool |
| 10.2.3. Silk |
| 10.2.4. Others |
| 10.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.3.1. Online |
| 10.3.2. Retail Stores |
| 10.3.3. Supermarket |
| 10.3.4. Others |
| 10.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1. Men |
| 10.4.2. Women |
| 10.4.3. Kids |
| 10.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 10.5.1. USA |
| 10.5.2. Canada |
| 10.6. North America Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028 |
| 10.7. North America Sleepwear Market Dynamics - Trends |
| 11. Europe Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 11.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1. Top Wear |
| 11.1.2. Bottom Wear |
| 11.1.3. Night Dresses & Gowns |
| 11.1.4. Sleepwear Set |
| 11.1.5. Others |
| 11.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1. Cotton |
| 11.2.2. Wool |
| 11.2.3. Silk |
| 11.2.4. Others |
| 11.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.3.1. Online |
| 11.3.2. Retail Stores |
| 11.3.3. Supermarket |
| 11.3.4. Others |
| 11.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1. Men |
| 11.4.2. Women |
| 11.4.3. Kids |
| 11.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 11.5.1. Germany |
| 11.5.2. UK |
| 11.5.3. France |
| 11.5.4. Spain |
| 11.5.5. Italy |
| 11.5.6. Rest of Europe |
| 11.6. Europe Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028 |
| 11.7. Europe Sleepwear Market Dynamics - Trends |
| 12. Asia-Pacific Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 12.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1. Top Wear |
| 12.1.2. Bottom Wear |
| 12.1.3. Night Dresses & Gowns |
| 12.1.4. Sleepwear Set |
| 12.1.5. Others |
| 12.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1. Cotton |
| 12.2.2. Wool |
| 12.2.3. Silk |
| 12.2.4. Others |
| 12.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.3.1. Online |
| 12.3.2. Retail Stores |
| 12.3.3. Supermarket |
| 12.3.4. Others |
| 12.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1. Men |
| 12.4.2. Women |
| 12.4.3. Kids |
| 12.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 12.5.1. China |
| 12.5.2. India |
| 12.5.3. Japan |
| 12.5.4. ASEAN |
| 12.5.5. Australia & New Zealand |
| 12.5.6. Rest of Asia-Pacific |
| 12.6. Asia-Pacific Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028 |
| 12.7. Asia-Pacific Sleepwear Market Dynamics - Trends |
| 13. Latin America Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 13.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1. Top Wear |
| 13.1.2. Bottom Wear |
| 13.1.3. Night Dresses & Gowns |
| 13.1.4. Sleepwear Set |
| 13.1.5. Others |
| 13.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1. Cotton |
| 13.2.2. Wool |
| 13.2.3. Silk |
| 13.2.4. Others |
| 13.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.3.1. Online |
| 13.3.2. Retail Stores |
| 13.3.3. Supermarket |
| 13.3.4. Others |
| 13.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1. Men |
| 13.4.2. Women |
| 13.4.3. Kids |
| 13.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 13.5.1. Brazil |
| 13.5.2. Mexico |
| 13.5.3. Rest of Latin America |
| 13.6. Latin America Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028 |
| 13.7. Latin America Sleepwear Market Dynamics - Trends |
| 14. Middle East and Africa Sleepwear Market Analysis, 2018-2022 and Forecast, 2023-2029 (Revenue, USD Mn) |
| 14.1. Product Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 14.1.1. Top Wear |
| 14.1.2. Bottom Wear |
| 14.1.3. Night Dresses & Gowns |
| 14.1.4. Sleepwear Set |
| 14.1.5. Others |
| 14.2. Material Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 14.2.1. Cotton |
| 14.2.2. Wool |
| 14.2.3. Silk |
| 14.2.4. Others |
| 14.3. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 14.3.1. Online |
| 14.3.2. Retail Stores |
| 14.3.3. Supermarket |
| 14.3.4. Others |
| 14.4. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 14.4.1. Men |
| 14.4.2. Women |
| 14.4.3. Kids |
| 14.5. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 14.5.1. Gulf Cooperation Council (GCC) Countries |
| 14.5.2. South Africa |
| 14.5.3. Rest of MEA |
| 14.6. MEA Sleepwear Market - Opportunity Analysis Index, By Product Type, By Material, By Distribution Channel, By End User, and Country, 2022-2028 |
| 14.7. MEA Sleepwear Market Dynamics Trends |
| 15. Competition Landscape |
| 15.1. Strategic Dashboard of Top Market Players |
| 15.2. Company Profiles (Introduction, Financial Analysis, Key Product Types, Key Developments, Strategies, and SWOT Analysis) |
| 15.2.1. The White Company |
| 15.2.2. American Eagle Outfitters, Inc. |
| 15.2.3. Desmond & Dempsay |
| 15.2.4. Hanesbrands Inc. |
| 15.2.5. Jockey International |
| 15.2.6. Net a Porter |
| 15.2.7. Hanky Panky Ltd |
| 15.2.8. Hasbro |
| 15.2.9. Parade |
| 15.2.10. Tekla |
| 16. Research Methodology |
| 17. Key Assumptions and Acronyms |
Key Market Players
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